Game developers: Skip the 30% app store fees. We’ve just launched Steer Safe™ - a seamless way to steer players from in-game to web checkout and back in seconds. D2C is essential. Learn more: https://t.co/nU8ExgtETz

The technical foundation remains critical: inventory sync across platforms, geographic segmentation to treat Japanese users differently, and a payment partner that can handle native & web payments, and global compliance simultaneously. D2C in Japan:

You can now capture purchases at the moment of intent, inside the app, with significantly better conversion rates than steering to web. Japan represents a significant market opportunity—and this regulation fundamentally changes how mobile monetization works there.

The implications extend beyond Japan. When one major market successfully implements native payment support, it creates precedent for other countries considering similar regulations. For publishers already operating D2C web stores, this regulation opens a new conversion channel.

-Greater app review transparency: Platforms must be more transparent about their review processes. -Third-party app stores enabled: Alternative distribution channels beyond the App Store and Google Play.

What changes for mobile app and game publishers in Japan: -Third-party payment systems allowed: Process payments inside your app through providers like FastSpring, bypassing Apple and Google's 30% fees. -Steering fully permitted: Direct users to web stores without restrictions.

Up until now, steering (sending users from app to web) has only been unlocked in the U.S. Japan's MSCA will unlock steering for both platforms, opening a new D2C expansion opportunity for publishers

Japan's Mobile Software Competition Act goes into effect December 18th, and it's a key mobile payment regulation that may change how publishers expand into the Japanese market. 📊 Read our full analysis: https://t.co/zQ4Z6LqGVE Why this matters?...

@HubSpot Your finance team gets accurate revenue data. Your customers get a seamless purchase experience. This matters especially for companies selling globally. FastSpring acts as your merchant of record, managing tax compliance while your HubSpot workflows remain clean and simple.

@HubSpot -Single source of truth: Your sales team works in HubSpot while FastSpring handles global payments, tax compliance, and subscription management in the background. The result? Your sales team spends less time on administrative tasks and more time closing deals.

@HubSpot What changes: -Automatic sync: Products, pricing, and user accounts flow between FastSpring and HubSpot without manual updates. -Quote-to-cash acceleration: Generate FastSpring powered quotes directly from HubSpot deals.

🚀 Product News FastSpring is now available in the @HubSpot App Marketplace! For software companies using HubSpot, this integration eliminates the manual work between your CRM and payment systems. 📊 Learn more about the integration: https://t.co/GldTFtoasP

The shift from closed to open commerce mirrors what happened with open source—once the gates opened, there was no going back. The power dynamic is shifting from platform holders to game creators. That's a win for players, studios, and publishers. https://t.co/TqX7Zvxz2F

The data tells the story: --> 57% of publishers surveyed already have a D2C web store strategy. --> Of the 43% without web stores, 96% plan to launch one. --> Recent rulings like Epic v. Apple have made 96% of publishers more likely to adopt a D2C web store.

It took Epic five years of legal battles to reach the April 2025 ruling that explicitly banned Apple from charging commissions on external purchases. That ruling set off a domino effect: Japan's act goes into effect next week, Spain and Brazil are deepening their oversight.

Open source transformed how we build games. Open communities transformed how we engage players. Now, open commerce is transforming how we monetize. It's been decades in the making. Watch the full session from #devcom 2025: https://t.co/amONTYUSUz

A huge friction point in app2web steering? Getting users back to your app after they complete a purchase. Use FastSpring's Steer Safe™ for mobile apps, they unlock app2web steering that takes users from in-app to a web checkout and back in seconds. https://t.co/JbWmsM569t

The good news? A merchant of record like FastSpring takes on the tax liability and handles global compliance, so you can focus on building great games instead of navigating tax codes. 💬 See how FastSpring handles global tax compliance:

**You're now responsible:** When Apple or Google handled transactions, they shared liability. With direct sales, compliance is entirely on you.

**Thresholds are dropping:** US thresholds are dropping from $500K to $100K. Publishers who thought they were "too small to file" just aren't anymore. (Don't rely on AI to have the most updated information!)

Some of the biggest risks: **Classification matters:** Digital goods are taxed in ~20 US states. Live service games? 33-35 states. Misclassify your game and you're exposed to unlimited liability.