6 YouTube Strategy Hacks from MrBeast on Joe Rogan; 1) "If you get people to click your video 10% more and watch your video 10% longer, you don't get 10% more views. You get 4x the views. It’s exponential" 2) "If you have to explain your video title, it’s a bad title. It needs

20% yearly improvement = 95x better in 25 years 20% yearly improvement = 56,000x better in 60 years But ONLY if you avoid catastrophic loss. One trust-breaking scandal, one burnout, one positioning pivot that erases your associations - compound resets to zero.

In practice: FRAGILE: "I need this video to go viral or I'm done" ROBUST: "I'll keep posting consistently no matter what" ANTIFRAGILE: "Every failure gives me data that clarifies my positioning and strengthens my moat"

The clearest example: A taxi driver with volatile income is MORE antifragile than one with constant income. Why? Volatility creates signal. Signal lets him adapt location. Adaptation makes him stronger. The driver with constant income never receives information to improve.

How to build antifragile positioning: 1) Your moat must be unreplicable (specific knowledge, not specialized knowledge) 2) Bottleneck to "perfect eyes" only (use keywords that filter) 3) Repeat your 8-10 core ideas thousands of times (refinement > novelty) 4) Make failure

What IS an edge? Something 99.9% of people can't or won't replicate. MrBeast's edge: Capital + time invested Joe Rogan's edge: Decades of specific knowledge compound Your edge can't be a technique. It must be YOU. What can you do that feels like play to you but looks like work

The mathematical reality: YouTube is a zero-sum game with asymmetric attention distribution. Only 0.77% of videos get 100k+ views. In zero-sum games, beating the market requires an edge not everyone has access to. "Good retention" isn't an edge - anyone can learn

Antifragile content strategy: 1) Failed videos clarify who you're NOT for 2) Algorithm changes force positioning clarity 3) Competition sharpens your unique edge 4) Volatility creates signal you can adapt to 5) Negative data makes next decisions stronger Stress becomes

This includes posting consistently., and maintaining high production quality. But, while this survives stress, it doesn't improve from it. You're still not getting stronger. You're just not dying. So, what do 15M+ subscriber channels do?

Fragile content strategy: 1) Copying outlier topics and formats 2) Chasing what worked for your competitors 3) Doubling-down on a single format One policy change, one market shift - and your entire strategy collapses. The next level-up is a robust strategy.

There are 3 types of systems: FRAGILE: Breaks under stress ROBUST: Resists stress but doesn't improve ANTIFRAGILE: Gets stronger FROM stress Most creators think they're building robust when they're actually fragile. Let me show you the difference.

Most YouTube channels are one algorithm change away from collapse. After leading channels to 15M+ subscribers and 2.7B+ views, I've noticed something strange The ones that survive don't just resist stress - they actually get much stronger from it 🧵 (This will save you money)

Want to create viral YouTube videos every time? I'm sharing my step-by-step Ideation Process I used to get 2.7B+ Views, effortlessly. Get it here (it's free) 👇 https://t.co/Z3tOqw8ZIH

Positioning is EVERYTHING

How to build a killer personal brand (sustainably): • Do one thing at scale • Brand = repeated associations • Optimize influence AND reach • Curate information, don't create it • Spend time on your unique advantage only

2,700,000,000 youtube views of insights:

REACH is what you get by maximising attention. Views, clicks, impressions. INFLUENCE is your ability to change beliefs. Here's the thing: maximizing either one in isolation is actually easy. You could make content exclusively for your best friend. Every video perfectly

Trust is solving specific problems for specific people, over and over, until they believe you actually know what you're talking about. Trust compounds. Trust converts. The economic reality: A million views from random people who will never buy anything is worth less than ten

Stop thinking about "stealing attention." Start thinking about "nurturing trust." Viral hits are basically a one-night stand. They don't build anything lasting. Trust is different.

If you're naturally calm, be calm. If you're naturally technical, be technical. If you're naturally weird in some specific way, lean into that weirdness. The thing you're tempted to sand off is probably the thing that makes you memorable.