👤 𝗧𝗵𝗲 𝗡𝗲𝘄𝘀 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 | 𝗥𝗲𝗽𝗼𝗿𝘁 & 𝗪𝗲𝗯𝗶𝗻𝗮𝗿. The way people access information is rapidly evolving. Increasingly, audiences are seeking out independent news creators on video, social, and audio platforms for their news. Despite their growing

💬 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁𝘀. Bella Cockarill, Senior Product Manager at the Financial Times, observes in our latest article that while readers value the comments section, few participate. Despite

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🚨 𝗡𝗲𝘄 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁.𝗧𝗵𝗲 𝗡𝗲𝘄𝘀 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 | 𝟬𝟯 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿, 𝗮𝘁 𝟯 𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬 𝗮𝗺 𝗘𝗦𝗧. We are delighted to announce that 𝗦𝗿𝘂𝘁𝗵𝗶 𝗚𝗼𝘁𝘁𝗶𝗽𝗮𝘁𝗶, founder of Spot On and formerly

💡 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗿𝗼𝗺 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.At FT Strategies, we empower media organisations to transform their newsrooms through diagnostic clarity, editorial innovation and seamless implementation. 𝗢𝘂𝗿

🔍 Our report, 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣 𝙀𝙘𝙤𝙣𝙤𝙢𝙮: 𝙀𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙉𝙤𝙩 𝙍𝙚𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣, created in partnership with Mastercard, presents key findings from consumer research into over 100 enterprise decision-makers and 2,000 consumers. This data-driven analysis

🔔 𝗩𝗜𝗥𝗧𝗨𝗔𝗟 𝗪𝗘𝗕𝗜𝗡𝗔𝗥 | 𝗧𝗵𝗲 𝗡𝗲𝘄𝘀 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗿𝗼𝗷𝗲𝗰𝘁. 𝟬𝟯 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿, 𝗮𝘁 𝟯 𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬 𝗮𝗺 𝗘𝗦𝗧. It is increasingly important for news organisations and their leaders to understand the News Creator ecosystem, which brings both

📈 In today's rapidly evolving media landscape, traditional revenue models are no longer sufficient. At FT Strategies, we help publishers 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 by developing 𝗱𝗶𝘃𝗲𝗿𝘀𝗲, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀

🎙️ As global advertising spend declines and subscription growth plateaus, publishers are entering a transformative phase in which 𝗹𝗶𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗿𝗲 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺. Our latest

🔎 FT Strategies, in collaboration with the Google News Initiative, proudly presents key insights from the 2024 AI Launchpad programme in the report 𝗧𝗮𝗸𝗶𝗻𝗴 𝗔𝗜 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗕𝗮𝗰𝗸𝗲𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁 𝗣𝗮𝗴𝗲. The report examines how 15 publishers across

❓𝗜𝘀 𝘆𝗼𝘂𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗳𝘂𝗻𝗻𝗲𝗹 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗿 𝗹𝗲𝗮𝗸𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲?. While advertising continues to dominate traditional revenue streams, the momentum behind subscriptions is undeniable, projected to increase from 20% to 26% of total

💡Our latest report, developed in partnership with Mastercard, shares findings from new research on the rapidly changing dynamics of the subscription economy in the United States. This report delivers a data-driven perspective on market trends, shifting subscriber expectations

🗞️ FT Strategies partnered with Defrontera, a mission-driven Kenyan health news startup, to shape a bold strategy and roadmap for audience growth. FT Strategies worked closely with the founding team to clarify Defrontera's mission, pinpoint priority audience segments, and

📈 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗿𝗼𝗺 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. In today's competitive landscape, digital publishers face pressure at every stage of

💭 𝗙𝗿𝗼𝗺 𝗴𝘂𝘁 𝗳𝗲𝗲𝗹 𝘁𝗼 𝘃𝗮𝗹𝘂𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗙𝗧 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲𝘀 𝗱𝗮𝘁𝗮 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀. At the Financial Times, a team of over 80 data professionals handles more than 100 data-related requests every quarter — from A/B tests and

📈 The National, a leading quality English-language news platform in the Middle East, wanted to launch a registration strategy to create a more targeted and engaged core audience. FT Strategies collaborated with the publisher to develop a sustainable registration strategy that

💡 It was wonderful to welcome so many leading publishers to our London event, 𝗔𝗜 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, where we discussed how AI is not only transforming content creation and distribution but also redefining the entire content value

🚀 𝗡𝗲𝘄 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗧𝗮𝗸𝗶𝗻𝗴 𝗔𝗜 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗕𝗮𝗰𝗸𝗲𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁 𝗣𝗮𝗴𝗲. FT Strategies, supported by the @GoogleNewsInit, is pleased to share our latest report with learnings from the second, expanded AI Launchpad programme of 2024. The