While purchase motivation often has a functional aspect, in that we all need to purchase certain things, a decision about exactly what we purchase—which brand or product we choose—is often based on an emotional impulse (i.e., a feeling).

Nowadays, it is important to use social media channels to increase awareness about the organization and communicate with the youth. Online communication has brought information to young people that previously couldn’t be reached.

Consider using characters in your brand story that your target audience can identify with. For example, if you're a travel brand, your story might revolve around a young couple seeking adventure and seeking an escape from their busy lives.

Everyone and everything has a story, and once we know it, they (or it) become infinitely more interesting and relatable. Better still, if the story resonates with us emotionally, we instantly feel connected with them. This is also true for companies and brands.

Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the customer. In today's fast-paced world, it's becoming increasingly important for brands to stand out from the crowd and capture the attention.

If we know what young people are interested in and what their preferences are, it is easier to design learning curricula tailored to the needs of the individuals, especially those youngsters who face social, economic or geographical obstacles, disability or health problems.

It is also important from the very beginning to gather and organize feedback and evaluation data in the appropriate database as it will gradually expand with time.

If we know what young people are interested in and what their preferences are, it is easier to design learning curricula tailored to the needs of the individuals, especially those youngsters who face social, economic or geographical obstacles, disability or health problems.

Feedback can be provided by different key actors such as teachers, peers or even through a self-evaluation. It is focused on the identification of strengths, weaknesses, provides guidance for the development of the person and facilitates self-regulation.

A client approach is a strategic approach that focuses on understanding and meeting customer needs. By implementing a client-centric strategy, businesses can foster strong customer relationships, drive customer loyalty, and achieve long-term success.

In this module, I'll tell you about why Storytelling and Neuromarketing is formula for success, marketing basics and how to use TikTok and Instagram Reels for business.

In this module we will learn to Use of feedback and evaluation data for the design of learning curricula.

In this module, we highlight the importance of evaluation and feedback in youth work and share easy-to-use online tools for conducting evaluation and collecting feedback.

In this module, you will learn about the different types of Intellectual Property Law, how they apply to digital media, and the importance of protecting these rights. You will also gain an understanding of the legal frameworks that have been put in place by the European Union.

In this module, we will bring the definition of Digital Literacy; present a list of digital competences, that are becoming increasingly relevant in today’s digitalization context; present examples of both positive and negative ethical practices that may occur in digital spaces.

Digital tools available for feedback and evaluation can be effective for the work of youth workers as they can improve the current and future actions of the organization based on the answers received from the target group.

Evaluation and feedback can be used for a variety of practical reasons but one of the most important is to ensure that the objectives that the organization sets are realistic, achievable and meet the needs of the young people involved.

There are different types of feedback though most of them contain the 3 C’s of feedback. Feedback needs to be constructive (specific and offers suggestions for improvement), compassionate, and consistent, make sure you're in a good place when you deliver feedback.

The “Youth Workers Guide for Digital Social Inclusion of Young People with Fewer Opportunities" was created to educate youth workers and other practitioners, such as trainers and peer educators, about digital data collection practices.

The overall objective of F.O.R.Z.A is to initiate the strategic digital transformation of youth work and raise awareness about the entrepreneurial potential of social media marketing as a new form of youth employment. Here is HOW we are going to achieve it. 🤝