frank cuypers
@FCuypers
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Urbaniac | Streetart | Citymaking and citymarketing | Urban Culture & Tourism | Conversation as a philosophy and philosophy as a conversation
Amsterdam, Noord-Holland
Joined November 2011
🍦Is there enough room for two ice cream carts on the beach? A thought experiment to help your destination lean into its true "sense of place." https://t.co/l8po8CWqDl
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Have you ever considered the role of sound design in your destination's experiences? 🎧 https://t.co/mNRhNWqf81
theguardian.com
From calm music to relax flyers to setting the tempo based on the time of day, a lot of thought goes into soundtracks you hear on holiday
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Senior Strategist @FCuypers discussed regenerative tourism in @BayofPlentyNZ on the @simpleview Future of Tourism podcast.
simpleviewinc.com
This week on the Future of Tourism, David Peacockis joined by Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at Destination Think. Listen in as they talk about...
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This week's Future of Tourism — Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at Destination Think, join David to discuss regenerative tourism, which is all about ensuring destinations are loved by visitors. https://t.co/iqO4yoKv5t
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This new hotel on rails wants to entice travelers to take a train ride over a flight
fastcompany.com
Train rides have smaller carbon footprints than flights, but they take more time. A startup is hoping sleeper cabins and quaint bars persuade travelers to choose a longer, and less polluting, journey.
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Tourism takes a breath https://t.co/VeGv0Bur1j via @piquenews
piquenewsmagazine.com
When COVID-19 recedes, will it be business as usual?
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“The city brand is the sum of all stories somebody hears + the sum of all experiences someone has with a place.” - @FCuypers talks about branding #Ottawa. #OttCityBuild #MyOttawa
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There are 7 fundamentals of building brand equity according to @FCuypers: ➡️ Awareness ➡️ Reputation ➡️ Differentiation ➡️ Energy ➡️ Relevance ➡️ Loyalty ➡️ Flexibility #OttCityBuild #MyOttawa
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Getting unstuck: How to bring your DMO and stakeholders beyond fear to reimagine tourism
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"Residents provide your tourism industry and DMO a license to operate. Co-create strategies to shape tourism in ways that improve life for locals and the environment." @FCuypers @DstnThink
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@dennisgrauslund Good question. We see brand and identity as separate, but interrelated. For our DMO clients, we first work with local communities to reveal the place's identity, which is complex and nuanced. Brand alignment happens after that foundation. @FCuypers may have more thoughts ;)
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A great read on our brand strategy work with @VisitGJ with insights from @SteveHanzic and @FCuypers:
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About the fear to change...
Feeling the fear and building a more resilient future for tourism with @FCuypers
https://t.co/vBcrAwWrOG
#reimaginetourism #tourism #reimaginetravel
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How do your stakeholders interpret the word "brand"? Read on for insights from the mind of @FCuypers: " https://t.co/GCwTRMUDSx
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Urban life, reimagined: How to build the clean, sustainable city of the future
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You are all posting on Twitter. Why? Are you sure Twitter is a safe place to post your stuff? Listen to this brilliant podcast in 5 episodes
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