Is bigger always better – or even business savvy? Creativity and experience play a crucial role when designing a study, especially when picking the optimal sample size. Several experts weighed in

Which categories have it harder than others during times of consumer uncertainty? Anne-Lise Flaction of Cereal Partners Worldwide delves into the ones that stay on consumers' priority list in today's shifting market - read in the 2023 Insights Casebook:

May there be steady transformation and great opportunities ahead! Happy Lunar New Year from the EyeSee team! ♥️

Got a case of #BlueMonday? To brighten today up and set our sights on what tomorrow will bring, we dug around our database and selected some of the most optimistic and encouraging consumer insights that promise a positive future – check them out:

Set 2023 up for success! Gear up for the new year with handy consumer insights, must-have research tech and knowledge from industry leaders at Kraft Heinz, Danone, Bayer, CPW and many more - grab EyeSee’s Insights Casebook here:

The best mindset going into 2023? Think outside the box! Our Advertising Insights guru, Marija, believes that getting creative in finding new ways to research the consumer will be vital in 2023 – especially when it comes to a transforming MR industry:

There is no certainty about 2023, but one thing is for sure – #1 challenge will be staying competitive. Private labels aren’t going anywhere as the recession puts pressures on consumer wallets – so, our top shopper Dobrinka shared how to stay on top:

May the next year bring more bright learnings, superb knowledge, and steady growth – Happy Holidays from the EyeSee team ❤ How are we getting ready? With some merry perspectives from our experts – check them out:

What will the 2023 consumer look like and more importantly, how will they behave? Minja Stojanov made it clear – feeling their pulse at all times with a more predictive research approach will be pivotal for brands interested in remaining competitive:

What is the primary fuel for growth? We say innovation! Over the last decade, innovation & tech have been one of the guiding pillars in our approach to behavioral research that only continues to push us forward – so here are the 10 innovations that have defined our path thus far:

Alternative protein products are on the rise - but are meat eaters also dipping their toes into vegan foods? Turns out that 43% of shoppers are looking for plant-based options! Our Innovation Director, Mirna Djuric, breaks down shopping in this category:

75% of brands could disappear tomorrow & most consumers wouldn’t care. So, what can incite them to stick to your brand? Co-branding can be a powerful move – if you do it right. Thanks to Research World for sharing this piece by our Jason Bradbury:

It's no secret that 2023 will be a challenging time for many companies. With the global recession in full swing, it's more important than ever to prepare for a future of constant disruption – so, we picked the brains of our experts across departments:

What will 2023 bring? For the last #EyeSeeWebinar of 2022 (Dec 7), we turned to the very top consumer experts from Bayer, Charoen Pokphand Foods, Danone, Lazada Group, Kraft Heinz, and CPW for a panel on preparing for the challenges in 2023: @QuirksMR

The best (and most reliable) way to consumer insights? Testing across all touchpoints and in the right context is king! Over the last 10 years, we endeavored into cooking up just the right tech to empower global brands with actionable consumer knowledge:

Ever wondered what it takes to build a tech-enabled behavioral insights agency where 144 experts work across 40 markets in 10 years? Our founder Olivier shared his reading list & outlined principles he chose to follow (and a couple he definitely ignored):

Are HFSS bans truly the detriment they seem? With the bans shaking up the UK food retail, the already inflation-hit market just got more challenging to operate in – but not impossible. From product placement & promotions to refocusing ads - here's how:

EyeSee is turning 10 this month – and there is a lot to celebrate! So, we looked back on this decade filled with behavioral projects that helped us grow, learn and innovate – and chose the 10 that truly moved the MR needle both for us and the industry:

What are the value drivers in the consumer journey? Join our #TMRE session, where McDonald’s Dipti Paranjape & EyeSee’s Laura Hoste will get to the bottom of what’s in store for the customer experience - & the many ways research fortifies value in 2023:

Coming to IGD’s Insights and Impact in London next week? Meet up with our Nicole Tudosie for a talk on how to employ a winning behavioral research formula for your research endeavors in 2023: