Before it’s a garment, it’s a landscape. American wool begins on wide-open terrain where sheep graze freely, ranchers steward the land with care, and natural fiber is harvested without harming the ecosystem. #experiencewool

Discover how wool can help you feel better, rest better, and live better in our blog!.Read the full story: #experiencewool

Wool isn’t just warm, it’s wearable, versatile & seriously stylish. From trail-tested outerwear to elevated everyday essentials, American wool brings performance & polish to every look. Swipe through to see the functional benefits behind wool’s everyday appeal!. #experiencewool

No cubicles out here. Just sunlight, sheep, and a job that starts with the sunrise. #experiencewool

RESHARE: Spotted on U.S. Forest Service-Humboldt-Toiyabe National Forest's Facebook page! Sheep doing what they do best. In South Reno, targeted grazing is keeping wildfire risks down and invasive weeds in check. Real stewardship, real impact. #experiencewool.#americanwool

Curious about what makes wool one of the most sustainable fibers on the planet? We’ve got a library of fact sheets covering everything from fire safety to skin health. Today, we're encouraging you to learn more about active life of wool: #experiencewool

Not all clothes are built to go the distance, but wool can. Thanks to its natural structure, wool actively resists odor, keeping you fresher for longer without relying on chemical treatments or synthetic blends. #experiencewool

Hot Take: Outside Magazine forgot something. This recent piece shares tips for staying cool during extreme heat. It’s full of smart, eco-friendly, advice. What's missing? Wool. Their list is good. Adding wool makes it great: #experiencewool

✅ Jurassic Park. ✅ The Piano. ✅ Peaky Blinders. ✅ Wool Advocate?. That’s right! Actor Sam Neill isn’t just a screen legend, he’s also speaking out about the importance of choosing natural fibers over synthetics. 👉 #experiencewool

American wool. American legacy. For nearly 160 years, Bollman Hat Company has been crafting iconic headwear right here in the USA. And yes, they still use American wool. From ranch to runway, this is what commitment to quality looks like. #experiencewool

Already have a wool carpet? Good choice, now keep it looking its best. We teamed up with our partners at @iwto_wool to share a FREE resource just for wool carpet owners: the Wool Carpet Care & Maintenance Guide. Download it today: #experiencewool

Work like this reminds us why we champion American wool, not just for its versatility and performance, but for the inspiration it sparks across the fiber arts community. Shop American wool!. #experiencewool #knittersgonnaknit #makersgonnamake @ natashasmarttextiles

🇺🇸 Remember when American wool went to the olympics?. Worn by Team USA, designed by Ralph Lauren, grown and made right here at home. Watch Ralph Lauren's olympic uniforms come to life: #experiencewool

American wool means: . ✔️ UPF 30+, naturally with no chemical treatment required.✔️ Naturally shields against UV rays, unlike plastic-based fabrics.✔️ Breathable, protective, and blocks rays without trapping heat. #experiencewool

Today’s tip: butter, sauces, and grease. Want more? Head to our site for our FREE Care Tips fact sheet: #experiencewool

Part of our Zen Series, this aerial moment invites you to slow your scroll and center your senses. #experiencewool #americanwool #ranchlife #drone #momentofzen

Wool is naturally flame resistant. Unlike synthetic fibers, it doesn’t melt, drip, or stick to skin when exposed to high heat. Learn more: . #experiencewool

Livestock guardian dogs are loyal protectors, born to defend their flock and work in harmony with nature. Read more about these incredible animals in our blog. 🐾 Meet the guardians: #americanwool

Wearing your clothes until they're truly worn out is a simple yet impactful way to promote sustainability. Check out this article for all the deets!. #experiencewool.

🎄Christmas in July: Wool Edition. Wool in summer? You bet. It’s breathable, moisture-wicking, odor-resistant, and naturally built for the heat just as much as the cold. Start shopping today: #experiencewool