A true social kernel taps into the cultural heartbeat—be it family, faith, pride, or joy. If we want to build brands that matter, our campaigns must connect before they convert. . #SocialKernel #CussonsBabyMoments #EnableGrowth.

The real power of a campaign lies not in how clever the content is, but in how deeply it understands the audience's emotional world.

RT @Naasei: The most progressive organisations are those whose Excos and senior managers don’t just lead internally — they shape conversati….

RT @Naasei: Your best influencers are already on your payroll. Employee-Generated Content and leadership thought leadership are not just tr….

RT @Naasei: 2/4.Crisis Communication.You don’t prepare for a crisis in the crisis. Every org needs a solid crisis plan:.✅ Clear roles & spo….

RT @Naasei: 4/4.Sentiment Analysis.Beyond the comments—how do people feel?.Tools + human insight help you decode emotions in conversations.….

RT @Naasei: 3/4.Social Listening.It’s not just about monitoring mentions. It’s about understanding public mood, identifying misinformation….

RT @Naasei: 1/4.Yesterday, I had the pleasure of facilitating a training session with the PR team & executives of GRNMA. We focused on 3 cr….

Crisis communication is far more than issuing press statements when things go wrong. It is about leading with clarity, calm, and confidence when the stakes are highest. via @LinkedIn.

A CEO. An HR Head. A Coldplay concert. Caught by cameras. Went viral. Lost everything. This isn’t gossip — it’s a digital leadership case study. Here’s what happened and 4 lessons every leader must learn: #Leadership #DigitalAge #CrisisComm.

Public speaking isn’t just for keynote stages— It’s a core competence for every leader. But we rarely teach it. In this article, I share why it matters and how leaders can develop it. 🗣 Read more 👉 #Leadership #PublicSpeaking #PeopleDevelopment.

RT @Naasei: 4/4.Leadership is more than great ideas. It’s about communicating those ideas with power and clarity. If you lead, you must spe….

RT @Naasei: 3/4.Want to improve your public speaking as a leader?.Start with these:.🎙 Practice intentionally.📹 Record & review yourself.🧠 S….

RT @Naasei: 2/4.Public speaking is rarely taught—yet every leader needs it. Why?.✅ Builds credibility.✅ Inspires action.✅ Aligns teams.✅ Ma….

RT @Naasei: 1/4.As a child, I watched my dad and many missionaries preach every Sunday. What stood out wasn’t just the message.It was the d….

If they haven’t tasted the food, how can they describe it convincingly? How can they answer customer questions?. Why Your Waiters Must Taste the Menu

One truth from years of SME consulting: Training alone isn’t enough. Entrepreneurs need ongoing community to grow. 📖 Read my latest article on building post-training SME communities that truly support growth. #Entrepreneurship #AfricaSMEs #EnableGrowth.

From @HelloAlice in the US to @e_nation in the UK, entrepreneur communities are helping small businesses thrive. Africa must embrace this model too. #BusinessDevelopment #PostTrainingSupport #SMEs.

Trained entrepreneurs often feel stuck and alone. 🤝 What they need is peer support, expert coaching, and accountability—not just more training. In this blog, I explore how SME communities can fill this gap. 🔗 #SMEgrowth #EntrepreneurCommunities.

Most SME support ends after training. But growth doesn’t happen in workshops—it happens in community. My latest blog explores why post-training entrepreneur communities are the missing link—and how to build them. 👉 .#SMEs #Entrepreneurship #AfricaSMEs.