Emma Beuckels Profile
Emma Beuckels

@EmmaBeuckels

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209

Postdoctoral fellow @UGent @FWOVlaanderen | Center of Persuasive Communication | Investigating the impact of social media (influencers) on child- and parenthood

Joined September 2014
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@EmmaBeuckels
Emma Beuckels
7 months
RT @ne_fca: 📣The #Etmaal2025 program is live: 📣 Regular registration fee ends Jan 26, 2025. 📣 @Etmaal2025 is on Bl….
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@EmmaBeuckels
Emma Beuckels
9 months
RT @TaylorAnnabell: Our publication '(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for in….
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@EmmaBeuckels
Emma Beuckels
9 months
Today was all about shaking off the mom guilt after four days away: clay crafts, cinema, popcorn, and a dinner out. Ready for a new week… or maybe not quite 🥵! #momademia.
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@EmmaBeuckels
Emma Beuckels
9 months
Incredibly grateful for my first #AoIR2024 experience! It was great being reunited with the amazing @anajorge and an absolute honor (and a bit nerve-wracking!) to present alongside the greatest scholars @Livingstone_S , @tamaleaver , @wishcrys , @TomDivon , and @TaylorAnnabell.
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@EmmaBeuckels
Emma Beuckels
9 months
Not gonna lie, getting a chance to actually blowdry my hair is a serious conference perk @Momademia
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@EmmaBeuckels
Emma Beuckels
9 months
RT @Livingstone_S: 👉#DigitalFutures4Children is excited to launch "Your Rights Online Toolkit" for children and young people. 👉Explore the….
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@EmmaBeuckels
Emma Beuckels
9 months
3/3: I’ll be presenting this Saturday on “The Place of a Child on Platforms” panel organized by @TomDivon @CatalinaGoanta , and @TaylorAnnabell. I’ll be discussing our digital platform developed with and for parent influencers to raise awareness on influencer sharenting!.
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@EmmaBeuckels
Emma Beuckels
9 months
2/3: It made me reflect on how much I LOVE my postdoc day-to-day, but also what makes it stressful: the expectations + figuring out my place as an interdisciplinary researcher. Sometimes it feels like I'll never gather sufficient expertise, which can be paralyzing.
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@EmmaBeuckels
Emma Beuckels
9 months
1/3: First @AoIR_org conference and my first solo conference ever—without my usual colleagues! Both exciting and a bit intimidating. Started with the early career researchers workshop today. 🧵👇🏻.
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@EmmaBeuckels
Emma Beuckels
1 year
Plot twist: After yesterday’s tweet about not getting my postdoctoral fellowship, I received an email a few hours later saying I was selected from the waiting list. Absolutely thrilled!!! More about my project soon! Still processing this incredible news.😱 #academicrollercoaster.
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@EmmaBeuckels
Emma Beuckels
1 year
It feels dishonest to convey this message to young scholars I supervise while only being open about achievements myself. Nevertheless, I am ready for the future now and to overcome any future brain freezes 🥶. Please get in touch if you have the golden tip for this 😅👇🏻👇🏻👇🏻 (8/8).
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@EmmaBeuckels
Emma Beuckels
1 year
While I am still disappointed and initially felt more comfortable dealing with this on my own, I share this because I believe it is important to acknowledge that we often solely highlight achievements, while rejections form a significant part of academia too (!!!). (7/8).
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@EmmaBeuckels
Emma Beuckels
1 year
I will resubmit the proposal next year and am determined to overcome this insecurity and irrational stress. Irrational, because I am SO passionate about this project, know its value and my capabability of conducting it—which is all that I had to convey during the interview. (6/8).
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@EmmaBeuckels
Emma Beuckels
1 year
In all honesty, getting the message that I just fell outside the selected candidates sucked big time, and I felt that this experience is as important to share with fellow academics as sharing the achievements I am proud of. (5/8).
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@EmmaBeuckels
Emma Beuckels
1 year
Although I advanced to the interview round, imposter syndrome completely struck me as soon as I entered the room with 20 (?) experts whose job was to interrogate me. My mind seemed to freeze, and I couldn't respond in the same way as I would have in any other setting. (4/8).
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@EmmaBeuckels
Emma Beuckels
1 year
I have spent the past years developing an idea for a senior postdoctoral funding application. For a year, my mind and work were entirely dedicated to this, as it could guarantee another three years of working within an awesome team on a project I LOVE. (3/8).
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@EmmaBeuckels
Emma Beuckels
1 year
Over the past few years, my research has focused on how idealized social media messages impact self-esteem. As such, it doesn't feel right to only share the highlights on this platform, so here I go… (2/8).
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@EmmaBeuckels
Emma Beuckels
1 year
Upcoming 🧵 about academic rejections…Because the number one challenging aspect of academia for me is being an insecure overachiever among a sea of other perfectionists. (1/8).
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@EmmaBeuckels
Emma Beuckels
1 year
Looking for some hands-on skills related to netnography? We organize a workshop in September for academic researchers from various fields.
@ne_fca
NeFCA
1 year
@UGentComWet organizes an interesting workshop on Netnographies. Want to join? You can find more information on the event here: And inscribe here:
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