Embracing Marketing Mistakes
@EmbracingMM
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A UK Top 10 Marketing Pod 🏆 🎙celebrating big marketing F*ck Ups with hosts @chris_norton & @WillOckenden & expert marketers sharing their killer strategies 🚀
Prohibition PR, Leeds
Joined August 2023
If you choose the next topic for the show what would it be and why?
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Banksy sold originals for $10 at a market stall. Hardly anyone bought one. Turns out the real value wasn’t in the price, it was in the story. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/TuVZMDWMg4
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AI’s been around for decades but now everyone’s acting like it just dropped. Spoiler: ChatGPT is just the tip of the iceberg. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/TuVZMDWMg4
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AI can spot tumours and fold proteins but sure, let’s all focus on the Trump baby memes. 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/TuVZMDWeqw
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Spencer Kelly once wrote off the iPad, crashed two drones, and thinks plumbers are safer than marketers. This one’s full of tech fails and brutal truths. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/TuVZMDWMg4
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LinkedIn is about people, not just companies. Personal profiles can get up to 561% more engagement than company pages. 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/e9K6hV3y5i
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Stop treating LinkedIn like social media. It’s the biggest networking party in the world. Think real life – what would you say or do? 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/e9K6hV3y5i
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Your audience isn’t all the same. Some want long reads, others quick bites. Mix up your LinkedIn content to keep them engaged. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/e9K6hV45UQ
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From zero clients to 500% more engagement on LinkedIn, Sarah Clay reveals the TRUST framework that turns employees into brand ambassadors and supercharges reach. 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/e9K6hV3y5i
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“Premium” means nothing. “Gives you wings” sticks. If people can’t picture your brand message, they won’t remember it. Keep it concrete. 🎧 https://t.co/cI1h0DjGAC 📷 https://t.co/cdzh9hPgxW
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£70 a month sounds steep. £2.30 a day? Feels like nothing. Same price, different spin. That’s how brands soften the blow and hike your bill. 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/cdzh9hOIIo
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One word shifts perception. “Smashed” = 40mph. “Collided” = 30. Same crash. Different reality. Are we persuading, or just taking the piss? 🎧 https://t.co/cI1h0Dj8L4 📷 https://t.co/cdzh9hOIIo
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Want to boost ROI without spending more? Sold out sounds popular. Out of stock sounds incompetent. Same issue, smarter spin. We hate it when brands miss this. 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/cdzh9hOIIo
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Next time you’re stuck on the Tube, check the seat. That bizarre pattern? It’s British wool, woven right here in Yorkshire. Brilliant design, mental backstory. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/669QEEQ3MN
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Molly-Mae turned up to her own coffee van. No fuss, no fakery. Just chatting to fans and fixing last time’s chaos. Smart, human PR. We rate it. 🎧 https://t.co/cI1h0DjGAC 📷 https://t.co/rEIlggSDDJ
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Lauren Smith booked a flat for a fitness shoot. The manager asked if it was something dodgy. It wasn’t, but the mood changed fast. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/rEIlggSDDJ
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Andrew Bruce said AI couldn’t build complex strategies. By the end of the day, it proved him wrong. Reasoning models aren’t coming, they’re already here. 🎧 https://t.co/cI1h0Dj8L4 📺 https://t.co/i1mY4o22uZ
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Andrew Bruce Smith hit go on AI mid-call. Before they said goodbye, a 45-page brand history landed in the exec’s inbox. What takes agencies weeks, he did in minutes. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/i1mY4o2Akx
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ChatGPT’s snooping through your emails, digging around in HubSpot, and writing your pitch before you’ve had a sip of coffee. Smart move or total madness? 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/i1mY4o2Akx
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In this episode, Andrew Bruce Smith reveals how AI avatars, agentic tech, and reasoning models are reshaping modern PR and marketing. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/i1mY4o2Akx
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“Drive brand awareness” means nothing. Try “increase awareness by 40 percent in the UK in six months.” Clear beats clever. Always challenge vague briefs. 🎧 https://t.co/cI1h0DjGAC 📺 https://t.co/CrDIa7c8G2
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