Email Optimization Shop
@EmailOpShop
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A boutique email marketing consultancy helping medium- to enterprise-sized companies make their email marketing more effective and more profitable.
Washington, DC
Joined December 2019
Think marketing automation success is about the technology? Think again… my latest for @martechismktg -
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This is a must-attend event for any #EmailMarketing team wondering how to embrace their organization’s non-marketer email senders! And it’s free! Happy to see @jeajen, our CEO, moderating!.
Register today! @VirginVoyages increased productivity and performance with distributed #EmailMarketing — learn how they did and how you can too! Sponsored by @SmarterSends - We are proud to host with @InnovateEmail and moderator @jeajen (@EmailOpShop)
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#Email bounce rates over 5% or new acquisition sources can be danger signals. @OracleMarketing's @danielrpco flags these and 11 other problems that could get you blocked/filtered. Start reading now in @EmailOpShop:
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Don't get frustrated with #Apple's MPP. Use its auto opens in email to target or segment Apple users and validate addresses. @OracleMarketing's Tommy Hummel and @ChadSWhite have 5 more enlightening ideas. Start reading now in @EmailOpShop!
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Time to shape up your #email call to action! Read @all_about_email's 5 tips and insights on the @OnlyInfluencers blog, and you'll never take this essential feature for granted again! Move more customers to act - start reading now in @EmailOpShop:
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What next, @Apple? MPP, Hide My Email, and now blocking link-tracking? Sean Duffy explains what's up with this change coming in its next iOS update and how it could affect #email marketers' ability to measure activity. Start reading in @EmailOpShop:
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A lot of your #ChatGPT success rides on what you tell it to do. Use @bxchen's "golden prompts" (ft. in @nytimes) to shape marketing-focused requests for useful content and fewer head-scratching answers. Start reading now in @EmailOpShop:
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"While ChatGPT offers powerful capabilities . recognize that human editing and collaboration are essential throughout content generation," @TPitkar says in @OnlyInfluencers. Start reading in @EmailOpShop to learn how to manage the process:
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#AI is more than #ChatGPT, #email expert @adeola_sole advises in @OnlyInfluencers. Her 5 tactics go beyond writing better subject lines! Here are 2: optimizing email design and predicting what customers might do next. Start reading in @emailopshop:
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If you're a one-person #email team, whom do you call for help when you want to improve your email program? @TrustValidity's guide IDs key points, like getting set up with DNS, and who can help you with each one. Start reading in @emailopshop:
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There's always something brewing with #Gmail. @emailDELIVbyJEN @kickbox brings you up to date swiftly on developments like Annotations, deleting inactive accounts, and AI enhancements. Start reading now in @EmailOpShop:
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#Email expert Kisha Anderson nails one of the most important things an email marketer can do: documentation due diligence. Discover why it matters, how to create it and how to maintain it. Read her @OnlyInfluencers post here:
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.@litmusapp's AI guide is a timely level-setter, not just for how to use AI but also how to wield its many tools responsibly. Kudos for adding sections on evaluating vendors and vetting content for bias! Check it out now in @EmailOpShop:
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AI can't pull ALL the email levers but we can use it to do #emailmarketing better. @massiarri of @beefreeio shares email-specific use cases for creating images, personalizing text and more. Start reading now in @emalopshop!
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We love @ChadSWhite's breakdown of the limits on AI in email personalization. It's a good reminder that we're not doing everything we can with the tools we have now! Read more in this week's @EmailOpShop newsletter:
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Personalization isn't just for acquisition anymore! @komal_helyer shows you how to use it to make your loyalty email marketing even more effective. She also shares some great examples! Read her @OnlyInfluencers post starting in @EmailOpShop:
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What should you do first when you want to dive into AI? Wrong answer: "Get #ChatGPT"! Right answer: "Demystify AI for yourself and others" says @Convince's Gini Roberts. Discover the next 4 steps in this week's @EmailOpShop weekly news digest:
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Are Google's #Bard and OpenAI's #ChatGPT the same? No, says @ZimanaAnalytics Pierre DeBois in CMS Wire. Read his report to discover some key differences that can affect your #EmailMarketing results. Start reading in @emailopshop :
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Need good advice on using #ChatGPT in #email? @OracleMarketing has a new guide that assesses risks & benefits without hype or scare tactics. Start reading now in @emailopshop: Bookmark and share with your team!
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