Learn what has changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?

Learn how to use Instagram stories to engage and guide people through your sales funnel and turn followers into customers.

Discover how to write Instagram captions that drive engagement with tips from Later’s social team. Learn proven strategies to boost your content’s impact.

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

Boost your email marketing performance by building more effective outreach lists - here are some tips.

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. The business world has...

If you’re nervous about giving an upcoming presentation, you’re not alone. Follow this advice to prepare, which can help you power through it. Editor’s note: This article is a re-run as part of our...

Get a jump start on your social media strategy – discover the 15 biggest Instagram trends in 2024.

The Golden State officially has the strongest consumer data protections in the US. Here’s everything you need to know.

If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built​.

In 2020, its time to give social customer service more dedicated focus. Check out these tips on how to improve your customer engagement and assistance efforts.

Influencers can help you build brand awareness, establish consumer trust and provide an unbiased view of your products. Here's how it works.  

Pinterest has published a new listing of rising trends which are likely to gain even more traction in the year ahead.