Ellie Dix (The Dark Imp)
@EllieDixTweets
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Following
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Award winning board game designer, author of The Board Game Family and owner of The Dark Imp.
Hertfordshire
Joined February 2009
New BTC podcast! I talk to Ross Connell about the vital role of art and marketing in game design—from how visuals shape a game’s identity to what publishers expect when reviewing a pitch. Find out how art and marketing can make your games stand out. https://t.co/VsxEX5WCP8
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I have a new game coming out with @OspreyGames It's called Threaded and will be on view in a preview box at Essen Spiel. Osprey have done a fabulous job on the production and Maria Surdican's art is so beautiful. I'm excited that it's going to land in 2026.
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🚨 ATTN. New Jersey: We can do SO much better than Mikie Sherrill. She voted against the child tax credit… She voted for tax hikes… She voted to give your money to illegals… Reject her on Nov. 4th.
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New episode of BTC! I talk to @stuffByBez about the importance of building & embracing your brand as a game designer. We discuss tailoring games to resonate with an audience, defining a clear creative purpose, and leaning into that vision to strengthen your work. Link below...
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How exciting! My game Early Bird, published by Hootenanny Games just won the "Best for Fast Paced Fun" award from Parents Best Toys for 2025. Hootenanny have done a fabulous job with the production of this game. I'm excited for people to play it. https://t.co/EQa7gBcOdE
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I've just published a guest blog post from Chris Backe on The Dark Imp Blog. In this post, Chris talks about https://t.co/nEbv0NR5dm and how it can support designers with the pitching process. https://t.co/ArhIkH6jh4
thedarkimp.com
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Heads up! A new episode of Behind the Cardboard is out!
In this new episode of BtC, Ellie Dix (@EllieDixTweets) chats with designer Matthew Dunstan (@wisegoldfish) about: 📬 Making first contact 🔁 Balancing persistence & pressure 💬 Positive publisher experiences 🧩 When publisher ties still matter in self-publishing #gamedesign
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🏗️ Dems melt down over White House “Ballroom-Gate” As President Trump begins construction on a White House ballroom leaders of both parties have long wanted, Democrats can't decide whether it's more like Hitler or 9/11,
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I've been talking to April Mitchell about the power of sizzle reels in pitching and promoting games. April looks at what makes a great sizzle reel and we discuss the dos and don’ts of showcasing your game on video & practical tips for making your reel stand out. Link in comments
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On Behind the Cardboard, I talked to Fertessa Allyse, designer of Cascadia Junior, about Sell Sheets. We talk about why sell sheets matter, what to include, & how to craft one that grabs attention. Have a listen! https://t.co/jzfCpy099l
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Doing a (solo) 4-player test of a new game to work out how many cards are needed... while on a narrowboat... Space is challenging.
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I had a brilliant conversation with Dominic Crapuchettes from North Star Games. It's a BTC special episode! We cover capturing a game’s intended experience, the role of playtesting & the creative tension between fun vs. marketability. Listen here: https://t.co/wZdQtQIwkb
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A veteran’s home. A community’s support. ❤️ Together with @SouthShorePlmb, the Panthers Foundation has launched Vets Homefront Help to provide plumbing repairs for veterans in need. Carole’s story is just the beginning!
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New podcast! In this episode of Behind the Cardboard I talk to Sydney Engelstein about delivering a winning pitch. We talk about what separates good pitches from bad and how designers can present themselves with confidence. Have a listen! https://t.co/ynmVI7HPqm
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This year's family holiday was very different. It was inspired by the TV show Race Across the World and organised by my sister. We didn't know where we were going at any step. There were points to be won each day... so who won the holiday?? https://t.co/oRqDjQy18t
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I'm thrilled to be a finalist in the WIT Wonder Woman Awards. An honour! I'm nominated in the Designer/Inventor Independent category. I'm in terrific company. How brilliant! Here's a link to all the finalists: https://t.co/nBi1UJdjA3
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In this episode, Ellie Dix talks with Sydney Engelstein about what makes a game pitch successful — and what can ruin it. They explore intros, prototypes, passion, and the realities of being a board game designer. @EllieDixTweets @tired_wings
#GameDesign #BoardGames
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I'm so excited to receive copies of my new game - Early Bird - published by the wonderful folk at Hootenanny Games! Early Bird is a fast, frenzied family game. There's even a very cute worm in the box! Another one to add to the shelf :)
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If you've never designed a game but are keen to try - perhaps this article will help. Today I've been writing about "First steps in board game design". I'd also love it if experienced designers have other tips for people who'd like to get started. https://t.co/1GVTXkuFja
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We’re hiring a Creative Director to help make TaperClinic the most recognized mental health brand in America. Lead content strategy, build scalable systems, and turn our mission into storytelling that reaches millions. If you’re ready to disrupt the system—this is it. Full job
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In the latest episode of Behind the Cardboard I talk to Danielle Reynolds about Preparing for Pitches. Danielle shares what draws her to the process, the essential skills designers need, how to approach pitch decks and avoiding common prep mistakes. https://t.co/YP6NsPlUBa
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Enjoying a Shirley Temple in between playtest sessions in a very sunny Southbank. Love my job 😍
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