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Join Tiffany Sauder on March 23rd as we celebrate Women's History Month with at @gocasted's first installment of AMPLIFY In the Wild. Hear from Tiffany & others as they unveil the myths behind marketing and how they're challenging the status quo. Looking forward to the event!

Industries are in constant motion, and as an agency marketer it’s important for me to understand a client’s current business environment and uncover the main trends that are going on, along with new trends that are starting to emerge. Read on here:

Brand loyalty is simply when customers become committed to one brand over its competition, and make consistent repeat purchases over time. But how does it show up? And what is it that makes a consumer loyal to one brand over another one? Read on here:

If you feel like your brand is vulnerable to other brands in your space, do the work now to strengthen your brand and establish it in the way you want it to live in the market—it may even be worth considering a rebrand. Read on here:

No matter how big or small your business, digital transformation has to be something you’re thinking about. Read on here:

The key to a successful brand rollout lies in two things: the planning, and the follow-up. The launch itself is really the midpoint in the journey—not the beginning or the end. Read on here:

Marketers shouldn’t be discouraged the competitive ad landscape. The audiences we’re trying to sell to are discerning, that they’re looking for ways to sift through the noise to get to the real. It’s just a challenge for us all to do better. Read on here:

If you want to try to make things easier on the people you want to reach, you can make it easier for people to consume your content during downtime, or when they’re doing something else. Read on here:

What can you learn through your website? Given enough time, budget, and technology integrations, the answer to this question is basically “everything.” Read on here:

You build stores of knowledge over time and give it to your audience, and they search for it. And as that knowledge base grows, that leads to traffic, which leads to conversions, which lead to revenue. Read on here:

Effective brand guidelines should be comprehensive—for smart organizations, brand identity guidelines are a resource that everyone in the company can use to understand how to represent their brand. Read on here:

Buyers need both the rational and emotional sides of the brain to feel comfortable in order to make a buying decision. Where things get tricky is when the buying process isn’t so simple. Read on here:

Whether your need is relatively minor or it’s more comprehensive and you need to work with a full-service agency or marketing consultant, hiring experts to collaborate with your team can work wonders for your marketing. Read on here:

Independence is great, but it doesn’t mean a free-for-all. That kind of work environment can work in some industries, but for most, providing some guidance is key, particularly when it comes to goals and to roles. Read on here:

Have you clearly articulated your reason for being? No, this doesn’t mean “selling widgets.” It means the effect that you want to have on the world, what you want to accomplish by selling a widget or whatever service your business provides. Read on here:

Based on these symptoms—longer sales cycles, inbound leads that aren’t qualified, and difficulty with effectiveness of prospecting—your hunch from the outside looking in might be that the sales team needs help—but positioning might also be the culprit, and it’s worth a look.

"There's always room to grow, whether we’re just starting out as a modern marketer or we have fifteen years of experience. The world’s moving faster than ever, and that’s a good thing. Practice always makes us better, but it won't make us perfect."

"The more often you have to change, the more likely it is that your brand will disappear in the marketplace. Go beyond taglines and logos and build a brand for your business that truly represents who you are, and who you want to be."

"Failing to take the time to do occasionally a brand inventory and audit your brand’s strength will lead to declining brand value. This doesn’t just affect your marketing efforts—it leads to legitimate business obstacles."