Victor Godsk
@EcomVictor
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Email & SMS marketing that *actually* maximizes revenue for ecommerce brands | $50M+ generated for clients | Free email guides β https://t.co/JviBXJjq3B π
Denmark
Joined May 2015
Take a look at these emails we made for a super cool brand... The Obzia team is cruuushing it π₯
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It's kinda wild how lonely the early days of building a business actually are. No team or any kind of validation. Just you betting on yourself every day.
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Ecommerce brands will spend $30k/month on paid ads and $0 on email. Then wonder why their margins are getting squeezed.
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Everyone wants to build a business that runs without them. But most people haven't even built a business that runs WITH them yet. Do the hard part first.
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Some recent campaign numbers for one of our clients. Email marketing is so simple when you do it right π
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Running an agency taught me that systems aren't optional at all. At $10k-$30k/mo you can get away with winging it. At $70k-$100k/mo you'll completely drown without them lol.
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$33k from an email campaign we sent for a brand without a discount or deal. This is what's possible when your product is good, you funnel people into your email list constantly, and you send good emails frequently π€
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We're producing 700+ emails every month at my agency, and I still don't see myself ever stopping looking through most of them every week. I trust my team. They know exactly what they're doing. But I also know the value of having a fresh set of eyes to bring new ideas.
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Brands with 50,000+ email subscribers wondering why email "doesn't perform well for them" Then I check their Klaviyo account... Last campaign sent: 12 days ago Welcome flow: 2 emails long with boring copy Abandoned Cart flow: 3 emails spamming discounts Last A/B test: 4 months
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Your product might solve a serious problem, but your emails can still be fun to look at π€
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The best months for agencies are typically the most dangerous ones. Revenue is up. Team is crushing it. Clients are happy. That's when it's easy to start getting lazy with client acquisition. And improving systems doesn't feel as urgent. Foot on the gas at all times.
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Want to increase your email engagement without changing your offer? Use infographics. A lot. People don't want to read paragraphs or big blocks of text. They skim and scan for 2-5 seconds. A simple timeline, checklist, or flow chart makes your email much more digestible.
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Don't be the person who tries to earn "internet money" in their sleep before they can even make a dollar online while they're awake.
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My email agency is growing so we're always on the lookout for experienced talent π If you're a skilled Account Manager, Copywriter, Designer, or Klaviyo Tech looking to do great work for cool ecommerce brands, DM me your portfolio/resume π
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Boring ecom emails: - Long text blocks - Professional wording - Only promoting products/discounts Good ecom emails: - Easy to read - Has a friendly vibe to it - Creative, fun, and interesting
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Sell a good product/service, and marketing becomes one of the easiest things of the entire operation. We sent out this simple email for a brand, explaining just a tiny part of their service. 1.3% click rate. $13.7k in sales πΈ
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I've hired over 15 people now. It's not a whole lot, but enough to learn this: New team members don't want your fake confidence when they're starting to work for you early in your business. They prefer honesty. So don't tell them "we have everything figured out" if you don't.
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This brand had sent 0 emails before November. We onboarded them with speed, had deliverability in mind, and took advantage of BFCM. $335k from email. $108k from SMS. Not too shabby π€·ββοΈ
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