Eric Dunion
@EDunion
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Co-founder at Mountainy - 📦 3PL Services for Shopify Brands
Joined December 2023
Three years ago we started Mountainy with one goal — make fulfillment better and more affordable for the brands we love. Today, that mission grows west. 🌵 Our new Phoenix, AZ 3PL location is leased and ready to rock — and it’s all thanks to our incredible clients and friends
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Long live @SecScottBessent
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I am not a CPA, so please consult yours — but this, along with a bunch of other recent changes, can be seen here: https://t.co/RcgTUwa3ri
irs.gov
The One, Big, Beautiful Bill Act has a significant effect on your taxes, credits and deductions.
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The one catch, the $40k SALT deduction has income limits. • Married filing jointly: phases out roughly $500k–$600k • Single filers: phases out roughly $250k–$300k Under those ranges → you likely get the full deduction. Over them → the deduction starts shrinking (not gone
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On your 2025 federal return (filed in 2026): • If you paid $28k in CA state tax → you deduct $28k • If you paid $35k in NY state + city tax → you deduct $35k • If you paid more than $40k → you’re capped at $40k This is personal income tax you paid — important caveat too,
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This deduction is based on state or local income taxes you actually pay during the year. Think: • State or City tax withheld from your W-2 • Quarterly estimated payments • Any balance you send to the state for 2025 Add it all up for 2025 — that’s the number up to $40k.
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Also, huge savings! If you live in a high-tax state (CA or NY), this one actually matters. Starting in 2025, you can deduct up to $40k of state or local income taxes you personally pay on your federal return (up from $10k). Think: CA state income tax, NY state + city tax, NJ
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What is considered R&D? This is NOT lab science, but surely could be. More generally, this can mean: • Custom Shopify work • Internal tools • Ops software • Automations & integrations If you’re paying devs to make your business run better → this likely counts.
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For the last few years, if you paid dev teams for custom SAAS or theme upgrades, the IRS made you deduct the cost slowly over 5 years (amortization). Starting in 2025, that’s gone for US-based dev work. You can expense it immediately. (Overseas dev work still gets spread out.)
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Ecom founders: two tax changes going into 2025 filing season and 2026 ops that actually matter (ask your CPA about these) 👇 No tax jargon. Just what it means for your money. 🧵
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"Capitalism created the possibility of the win win win. It used to be a zero sum game where somebody won, somebody else lost. The biggest mistake people make, intellectuals in particular, they still think we're in a zero sum world. They're obsessed with some billionaires because
My Conversation with John Mackey (@iamjohnmackey), co-founder of Whole Foods Market. 0:00 Fanatical Entrepreneurs: Why Work Feels Like Play 2:18 The Missionary vs. Mercenary Co-Founder Conflict 6:16 The Shirtless Hitchhiking Hippie and Johnny Rockefeller 8:12 Entrepreneur
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Also, if your BTB and carry A/R, talk to them about A/R financing.
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Lines of Credit...so many businesses/brands sleep on this. Go meet a local banker (think small regional bank) and ask for a working capital LOC. This will take you SOOO far as you get things rolling. The credit card shuffle will only last you so long.
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If your small ecom brand could have one New Year’s resolution, make it clean SKUs and barcoding. Clear SKUs + barcodes mean accurate inventory, faster picking, fewer mistakes, and data you can actually trust. Not exciting, or sexy, but it’s one of the highest-leverage fixes you
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After exclusively buying all my family’s Christmas gifts on the Shop app I finally got hit with the Amazon Shipping black hole. Bought my Mom a pan set from @ourplace and Amazon lost it. Not sure how you “lose” an entire pan set but I guess I was due for one of these personally
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Naval Ravikant: “Networking is overrated… Do something great and your network will instantly emerge" Naval offers the following advice to startup founders: “Don’t spend your time doing meetings unless you really, really have to. I really think networking is overrated. There’s
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One of the best to do it! If you’re selling online and not following @chuckiegregory you’re doing something wrong.
First X post. Ask me stuff if you want. I'm good for occasional dumb eCom takes and degen stock ideas. Credibility since people like that: ✔️ Exited EarlyBird 🚀 Scaling Primal Queen to multi 9 figures 💪🏼 Laying foundation for UndrDog Hemp (in month 5) screenshot below
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Wow, let’s do more of this and less of obscure military industrial contracts. Imagine some of the inventions people will come up with.
The DARPA Lift Challenge is offering $6.5M in prizes to innovators across America who design drones that can carry payloads 4x their weight, unlocking new possibilities for military & civilian applications. Registration begins January 2026.
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