Dynamic Yield by Mastercard
@DynamicYield
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Dynamic Yield is an Experience Optimization platform helping brands quickly deliver & test personalized, optimized, & synchronized digital customer interactions
New York
Joined January 2012
We took 5 very literally. Every year since the inception of the Gartner® Magic Quadrant™ Report, Dynamic Yield has been named a Leader. Read the complimentary 2022 report, out now → https://t.co/eT7KM0mrgn
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🛒 Just published on XP² 🛍️ @home24_de's CPO Gianluca Randisi shares how his team cleaned up the company’s product data and category architecture, allowing their recommendations program to scale and seeing 3X the revenue share in < 1 year. https://t.co/9HnLwCWpEo
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Our newest article dives into high-impact personalization strategies designed to help grocery stores improve customer acquisition, conversions, and long-term loyalty.
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All they need to know now are the right types of personalization to employ.
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With new comprehensive technologies that help overcome historic barriers like large, unwieldy inventory and lackluster digital infrastructure, grocery teams can better cater to their customer’s unique needs.
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🥫New XP Squared article: 5 Personalization Strategies to Bring the Magic of the In-Store Grocery Experience, Online 🛒 https://t.co/Tgfe06YCLM
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In our newest XP Squared article, we take a closer look at the major areas of investment we believe QSRs should make in their mobile apps and how advancements in technology are opening new doors to both drive loyalty and maximize business profits. https://t.co/R5ktrW4RTZ
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So for 2023, we decided to take it to the stars... literally sending a physical memento of our Gartner® Magic Quadrant™ win to the edge of space and back, so the entire universe could celebrate with us.
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We’re pretty over the moon with this recognition of our continued leadership, innovation, and steadfast commitment to moving the whole industry forward. So much so, that when it came to planning how we wanted to announce our position, we felt limited by all earthly possibilities.
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We’re thrilled to announce that for the 6th consecutive year, Dynamic Yield has been named a Leader in the Gartner Magic Quadrant for Personalization Engines, positioned highest in execution and furthest in vision within the leaders quadrant. https://t.co/niIy0uZsKY
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With more consumers than ever turning to digital banking solutions, the vast majority of global FIs have noticed and made personalization a top priority, with plans to invest more in their programs. But have they turned belief into action? Learn here: https://t.co/ZAUK8oncsJ
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As of 2021, 8 of the top 10 #QSRs use digital menu boards. But is it enough? Take a look at the major investment areas where QSRs should tailor the customer experience (#cx), and how technology has opened new doors to drive loyalty and maximize profits. https://t.co/TyWH7R36mq
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Anywhere from 97-98% of site traffic is anonymous. But that doesn't mean you can't tailor your site to them. Here are 3 ways you can #personalize the experience for anonymous users: https://t.co/r0bu2hdxKJ
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Teams can supercharge their ESP’s email-sending functionality with predictive email personalization software, enabling them to individualize every send in exciting, simplified ways and capitalize on the exponential revenue from a powerful channel. https://t.co/GoE2jaDGpE
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Our new article dives into how FIs should expand their recommendations strategies to not only include products, but also resources, offers, and content to help inform customers—leading to lower acquisition costs and greater customer lifetime value. https://t.co/gjnTg0Q61B
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Read the article to find out how #MACH can help teams become more adaptable, allowing them to more easily integrate, replace, and scale services within their tech stacks. https://t.co/UrLZso4U1c
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Our latest article on XP Squared dives into the cutting-edge composable technology architecture that is swiftly rising to become the new industry standard – #MACH.
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In today's fast-paced business landscape, countless companies grapple with the daunting task of managing inflexible technology stacks.
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To learn more about optimizing the #QSR drive-thru experience for every customer, known or unknown, read the full article 🍔🌮 →
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While a #QSR may not know anything about the customer, they can always cater to customers' specific contexts (location, product popularity, time of day and existing order items) and deliver some of the same great benefits they derive from the standard 10% of known customers.
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Even one location’s changing weather forecast can shape consumer needs and preferences. ☔️☀️ Weather-based targeting helps prioritize climate-appropriate choices. So a refreshing frozen drink might be perfect for a hot day, while warm beverages suit colder climates.
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