Duncan Palmer
@DuncanPalmer
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Fighting Ad Fraud and Bots.
Cape Town, South Africa
Joined April 2009
Love this from Bob Hoffman: "Everything Is Fake ... Of course, this doesn't apply to you. Your advertising is 100% viewable and fraud-free. The reports say so!"
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“The industry needs to move away from the traditional probabilistic methods used to detect fraud, in favor of more sophisticated, deterministic cybersecurity methods that are harder to replicate by hackers.” #adfraud
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Brilliant. And scary. "Teach a learning algorithm to fish, and it might just drain the lake."
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"Of the video ad inventory purchased without validation, 72% was fraudulent." #adfraud
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"Cybercriminals use compromised IoT devices to send spam e-mails... generate click-fraud activities... and sell or lease IoT botnets to other cyber actors for financial gain." #adfraud #iot
https://t.co/WNQcEtLCih
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Excited to be featured on @marklives today.
Creative Ops to optimise agency performance https://t.co/HuO4oTB3N6
@DuncanPalmer
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Keeping up with the latest stats on our dam levels? RT this post for the latest updates on the water crisis #ThinkWaterCT
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#InnovationMonth: Marketing a superHero city | Why @herotweet won @CityofCT | https://t.co/bVCvERtxGl
@leigh_andrews @Biz_Marketing
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Telkom having to partner with a relative newcomer! A sign of just how far the incumbent has slipped. https://t.co/tR2zDPFanf via @memeburn
memeburn.com
Telkom is making headway with fibre, but that hasn't stopped it from announcing a partnership with ISP superstar Vumatel.
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A musician driving big data, smart contracts and block chain tech. @imogenheap @designindaba
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Read about @imogenheap's ideas for the future of the music industry https://t.co/75t4vZ5inj
#DesignIndaba
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We have hastily put together another art installation to show that white women are Satanic
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Whahaha! "... the media companies. They’re the ones getting rich off your Michael de Broglio ads." http://t.co/4sQTjtyrHL
marklives.com
by Carl Cardinelli. A funny thing happened to me on the way to advertising. Advertising died.
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