Dreamdata - B2B Activation and Attribution
@DreamdataIO
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B2B Activation and Attribution Platform built to empower marketers
Joined May 2019
Meaning it might not be that lengthy G2 list, but rather the actual alternative living in your customer's mind! Want to learn more about April's advice? Check out all the takeaways here:
dreamdata.io
It’s time to make your B2B competitors’ biggest assets work for you, not against you, and achieving this demands sharp, strategic product positioning. To achieve this, April Dunford , a well-known...
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It's easy to get caught up in a long list of potential competitors, but are they actually the ones you're losing deals to? Understanding the customer's perspective and listening to your sales team is crucial to defining who you're truly up against.
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Is your competition who you think it is, or who your customer thinks it is? 🤨 We recently had April Dunford back on the Attributed Podcast to hear about her powerful "Positioning Jiu-Jitsu" strategy. Here's one of the takeaways (🧵). #B2BMarketing #Positioning #AprilDunford
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..and often more cost-effective than generating new leads. Want the full breakdown and more actionable insights from Ted's episode? Check out our latest blog post covering all the key takeaways! https://t.co/lsiYr5QKHH
dreamdata.io
Why do so many seemingly qualified B2B leads fail to convert, even when they show strong initial interest? It's a critical question for marketers constantly measuring their impact on the company's...
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He reveals that a staggering 56% of "no decision" outcomes stem from this often-overlooked human factor, rooted in the fear of making the wrong choice. Understanding and addressing this buyer hesitation is key to improving pipeline efficiency and often more cost-effective...
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Did you know 40-60% of lost B2B deals aren't lost to competitors, but to the buyer simply doing nothing? 🤯 In this clip from our Attributed podcast, Ted McKenna dives into a critical reason why: indecision. (🧵)
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🎧 New Attributed podcast episode alert! We spoke with @nharhut , author of Using Behavioral Science in Marketing, to learn how behavioral science can give B2B marketers a strategic edge. Stream it now here: https://t.co/Q5AqccALYT
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We're live on Monday at 2:00 PM CET with @heinizach the founder & chairman of Vivino and host of Raw Startup 🔥 Find out more and sign up here: https://t.co/fHBXiRYw80
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That’s why marketers need full-funnel visibility and strong nurture strategies to accelerate deals. LinkedIn Ads play a critical role in keeping your brand top of mind across these long cycles. See what else our report uncovered here 👀
dreamdata.io
Our 2025 LinkedIn Ads Benchmarks Report is live! Based on aggregated data of thousands of deals from hundreds of Dreamdata B2B customers, our LinkedIn Ads benchmarks report uncovers the biggest...
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Larger companies take even longer and, on average, 49% more time to make a purchase. The biggest bottleneck? MQL to SQL takes over 3 months for leads to move forward. However, once in the pipeline, sales cycles move faster, just 62 days from SQL to revenue.
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📣 211 days. That’s how long the average B2B customer journey takes from first touch to closed-won. Our latest 2025 B2B Benchmarks Report reveals just how long the buying process really is. But thats not all… #dreamdatalinkedinadsbenchmarks #b2bads #marketingbechmarksreport
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Deeply understanding your audience, addressing their specific challenges, and pushing boundaries with your messaging are essential for standing out in today’s market. Find out more B2B marketing trends and tactics here:
dreamdata.io
It’s the first month of the new year, and like us, you’re probably trying to second-guess what your winning play will look like this year. Will there be more AI? A new channel? New approaches? Well...
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👉 Standing out in a crowded market. Bold experimentation with edgy, pain-focused messaging is helping Configit cut through the noise. Their willingness to go beyond the “safe” approach is a reminder that being different is often the key to success.
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👉 Dealing with the pushback. Not everyone loves being singled out. But Configit knows their strategy works. By speaking directly to an organization’s pain points and engaging multiple roles across the company, they’re making an impact where it matters most.
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👉 Hyper-targeted campaigns: One company at a time. Configit is taking personalization to the next level with ultra-specific LinkedIn ads aimed directly at individual organizations. Sometimes, that means calling them out by name.
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“Are you working at [insert company name here]?” How hyper-targeted ads are turning heads in 2025 👀🧵 In this clip from the Attributed Podcast, Configit’s VP of Global Marketing, Brad Diamandis, shares how his team is redefining account-based selling. What you need to know👇
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...be more down-to-earth, and come up with something that resonates. The result? Messaging that connects, sticks, and drives action. Curious to hear more of Emma’s tips? Check out the blog post: https://t.co/Kbt6NYQ9ZQ 🎯 #B2BMarketing #MessagingTips
dreamdata.io
Strong messaging is at the heart of every successful B2B strategy. Without it, even the best products struggle to make an impact. Emma Stratton , founder of Punchy and author of Make it Punchy , is a...
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Clarity: B2B marketers often overcomplicate things. But when you simplify your language and make it conversational, your message becomes instantly more relatable—and easier to remember. Emma calls this her most effective messaging exercise as it forces you to simplify...
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Authenticity: Thinking this way helps you ditch stale, robotic language and connect with the emotions behind your buyer’s challenges. It’s about talking like a human, not a sales deck.
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“Say it like they would at the barbecue.” Picture your buyer chatting with a friend at a barbecue. They’re not using buzzwords. They’re describing their problem in a real, simple, and relatable way. By adopting this mindset, you unlock two powerful benefits:
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