Don't Be Content
@DontBeContent
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Helping brands create original content, tell great stories, and build a loyal audience.
Bangalore, India.
Joined March 2015
!! Proud moment alert !!. We're beyond excited to announce that our bold new production for Roulette's Packaged Drinking Water launched on #MTVHustleSeason4. Massive shoutout to the folks at @Bakaramax for jamming with us. #KeepHustling #DontBeContent.
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Too cool to hang with humans. Too obsessed with music. But one lick of Temptations Lickable Spoon… and Teenage DJ Cat folds. Smart insight. Big laughs. Even bigger cravings. Watch full Ad here - #CannesLions2025 #DontBeContent.
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New Zealand’s latest tourism flex?.Being the best place to have herpes. A bold, hilarious, and Cannes-winning campaign that flipped stigma into pride with a little help from Sir Graham Henry. Watch full ad here - #CannesLions2025 #DontBeContent.
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Uber One for Students:.So good, Brian Cox went back to college for it. Campus chaos. Cafeteria struggles. Peak FOMO energy. Age? Irrelevant. Watch full ad here - . #CannesLions2025 #DontBeContent.
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Awkward voice note? Twix says… harmonise it. They built an AI tool that turns cringe convos into sweet duets—because even bad messaging deserves a snackable remix. Watch Ad here - . #CannesLions2025 #DontBeContent.
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City monsoons =.– Fogged glasses.– Delayed cabs.– Shoes that never dry.– That elevator smell.We made a list for people who live through this kind of rain. ☔Read here: . #UrbanMonsoon #DontBeContent #10Years.
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Pedro Pascal, heartbroken and dancing. Apple’s Someday isn’t an ad, it’s a feeling. AirPods 4 never looked more human. Watch Ad here - . #CannesLions2025 #DontBeContent.
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He-Man + power tools = the DIY crossover we didn’t know we needed. Bosch turns a rotary hammer into a full-blown transformation arc. It’s absurd, over-the-top, and actually brilliant. The more you Bosch….#CannesLions2025 #DontBeContent.Watch here -
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Heineken’s Cannes spot reminds us:.If the beer's been forgotten, the moment probably wasn’t. A beautiful ode to presence, not just pints. Soundtracked by Debussy, rooted in gezelligheid. #CannesLions2025 #DontBeContent. Watch here -
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An Apple film without the drama? Seems impossible. The iPhone 16 Pro’s new Cinematic Slow Motion feature becomes the real star in this detective comedy spoof film: capturing fireballs, debris, and facial micro-reactions in razor-sharp 4K at 120fps.
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For its 40th, KFC Thailand turned love into obsession and obsession into cake. Girlfriend? Cake. Scooter? Cake. Chicken? Still chicken. Absurd, hilarious and Lion-worthy. Watch the Ad here -
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Was football invented… to sell food?.Uber Eats + Matthew McConaughey unravel the truth, from pigskins to buffalo wings to Caesar’s Superdome (yes, named after the salad). Creativity that blows your mind. Watch the Ad here -
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Cannes Film Lions shortlist, always a mixed bag. We’re picking the ones we liked. The ones that felt sharp, funny, or just… right. Stay tuned.
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*New Product Alert* .Potato chips from @AdukaleFoods in 5 exciting flavours. #FlavoursOfKarnataka #PrideInOrigins #Vernacular #Kannada
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Fabulous name.
Introducing Brad Deadlift Daquiri.Available wherever cheat days and leg days intersect. #FutureofFood #MISE
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Big cities. Small escapes. These cafés may not have the longest queues or the loudest buzz—but that’s exactly why they deserve a visit. #10Years .
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