I had a cellphone call from someone yesterday who didn’t show up on my spam alert, and after they spent 30 seconds launching into a sales pitch, I was sure it was an AI bot and I called it out. It ended up being a real person, and I felt bad because I have an affinity for.

There’s no shortcut to understanding a submarket—you have to drive it. Walk the parks, talk to owners, notice who’s expanding. What truck courts are overflowing with cars, and which ones are empty?  You can’t get that from a dated aerial. #CRE #broker #RealEstate.

When you’re starting out, it’s tempting to chase every lead. But not all deals are worth your time. Focus on clients who are clear on their timeline, budget, and authority to sign. You’ll learn faster and close more. And stick to your specialty. If you are an industrial broker.

In commercial real estate brokerage, you need to find, win, and execute the business. Very few people excel at even two out of the three. Early on, I realized how valuable it is to team up with people who have complementary strengths. You’ll find people who are great at.

I found early on it was productive to team with people who have complimentary skills.

Very few people do even two of those three well.

In commercial real estate brokerage, you need to find, win, and execute the business.

Building age doesn’t always tell the full story. I’ve walked 1980s warehouses with excellent bones and toured newer spaces with poor construction and layout. Condition, functionality, and adaptability matter more than the CO date. Physical age and economic age are two.

Relationships drive deals, especially in off-market transactions. Some of the best properties I’ve sold or leased never had a for sale sign in front of the property. This is why I like to drive industrial markets, it reminds me of opportunities to connect buyers to sellers.

When representing a tenant, know how their business actually operates—where trucks come from, what hours they run, how many shifts they have. Real estate is only a small percentage of the overall operating costs of the operation. Labor and transportation costs are a much bigger.

When evaluating land for industrial development, I use my highest and best criteria from my early days as an MAI appraiser. Is it physically possible for the type of industrial development I’m looking at?  Today’s buildings need larger truck courts and parking. Secondly, is.

In this week’s Murphy Industrial Minute, we’re diving into Q2 numbers for Central Florida’s industrial market. Yes—net absorption came in at negative 386,000 SF, and vacancy crept up to 9.9%. But don’t let that fool you. Behind the scenes, momentum is building. A 1.2 million

Most off-market deals? Found through relationships. Most good tenants? Referred through your network. Most repeat clients? Built through trust. CRE is a people business—don’t sleep on connection. How do you stay connected? LMK in the comments below!. #cbre #orlandofl.

According to @CoStarGroup (June 2025), Orlando ranks #5 in the U.S. for industrial rent growth at 5.8%, with Jacksonville at #4 with 5.9%. Florida continues to be a high-demand region for industrial space—and rents are reflecting that. •Strong tenant demand.•Limited supply.

Anyone can get lucky with a deal. But the brokers who win year after year? . They track, follow up, and stay on top of every detail. I’ve seen so many brokers win awards one year and go missing the next. If you are not outsourcing at lease one of the three major components.

When the market slows, relationships matter more…. This summer, I’m doubling down on check-ins with tenants, owners, and other brokers. Because often, it’s the call you make before they need something that leads to the call you’ve been waiting for. #CRE #IndustrialBroker.

It’s easy to think of summer as a slow season in commercial real estate. But a quiet calendar can be a gift—if you use it wisely. Frankly, this summer has not seemed that slow, the warehouse and logistics industry in Central Florida remains quite active, but for those in less.

In commercial real estate, your network is your net worth. Deals are won, insights are shared, and opportunities are unlocked through strong connections. Who’s one person in CRE who’s helped you grow? Tag them below. #CRE #IndustrialBroker #CBRE #connections #network.

It’s not always the pitch that wins—it’s the follow-up. ·   A buyer who said “maybe” in March?.·   A tenant who needed another 60 days?.·   A landowner who wasn’t quite ready?. All of them are still in your pipeline—if you’re organized enough to keep track. How do you track.