Player of the Week: Kelsey Beck 🎉 Kelsey brings a full-ownership mindset to every client and shows up with focus, confidence, and real care. Her positivity is contagious, and she’s already made a huge impact in her first few months at Directive. Off the clock, you’ll find her

Our latest Player of the Week goes to… Robert James! Robert, our VP of Growth, has been a powerhouse on the Sales team, closing deals, building high-impact partnerships, and creating real momentum across the org. 💬 “Two things I enjoy most about working at Directive are the

Stream. Scroll. Surf. Get speeds up to 400+ Mbps to connect with friends and family without delays.

The most important part of your funnel is invisible right now. AI tools like ChatGPT and Perplexity are shaping discovery and shortlisting long before attribution fires, driving visibility without clicks and conversions without clear sources. In this webinar, we break down

Our newest Player of the Week goes to… Dots Oyebolu! 🎉 He is constantly elevating the industry by bridging the gap between performance marketing and go-to-market intelligence. ✨ In Dots' own words: "Managing performance marketing from the lens of go-to-market is my talent,

B2B Brand is a pipeline accelerator, not a vanity metric. Here's your 2026 operating manual. 🧵 The Budget Shift: Stop starving the top of the funnel. Start with 40% Brand Creation, 40% Demand, 20% Capture. Creative is Proof: Human expert voices & verifiable customer data

Our latest Player of the Week goes to… Eliza Miller! 🎉 Eliza, our Associate Director of Paid Media, continues to be an incredible force at Directive. ✨ In Eliza's own words: "I love working with the team at Directive. It is such a smart and thoughtful group of people, who

🎉 Player of the Week Spotlight: Courtney Lill! 🎉 Courtney, our Senior Director of Marketing Operations, is a driving force behind our team’s success. From streamlining operations to leading impactful strategies, she’s an absolute powerhouse at Directive! 💪 When she’s not

🚀 We’re Growing, And We’re Hiring Top Talent If you’re passionate about marketing, strategy, or scaling high-growth teams, we want to meet you. Our team is expanding across strategy, revenue operations, and creative. Interested or know someone great? Tag them below and check

What worked in 2023 doesn’t work now. 2025 marketing demands warmth. Warmer messaging, warmer targeting, warmer relationships. Today during our Webinar, Directive showed how GEO content, TAM-focused paid media, and full lifecycle customer marketing turn cold tactics into

If your pipeline isn’t warming up, your strategy might still be stuck in 2023. Learn how we: 💬 Turned GEO content into $2.9M in pipeline 📈 Drove a 363% YoY increase in customer marketing revenue 🔄 Built warm, predictable pipeline heading into 2026 📅 Nov 25 | 12PM EST

🎉 Player of the Week: Kristin Beach In just 6 months, she’s led content audits, SEO strategy, and scalable campaigns, bringing clarity, collaboration, and results across teams. 💬“In the last 6 months of being at Directive, I have learned so much from the talented people I

Cold isn’t converting anymore. Warm is winning. Join Directive’s marketing team as they share real lessons from 2025, cold tactics that stalled vs. warm plays that drove pipeline. 📅 Nov 25 | 12 PM EST 💻 Free, 45-min virtual webinar You’ll learn: 🔥 Why BOFU pages beat “just

We thought he was just taking a break, but our Head of Sales surprised us with a mic and some serious karaoke skills.... 🎶🎤 #TeamDirective https://t.co/ku0BR7UxVs

Our Austin Italian Masterclass brought together top B2B SaaS marketers for wine tasting, fresh pasta making, and conversations that felt more like a European dinner party than a work event. Another stop in Directive’s curated dinner series led by April Robb, with support from

Million-dollar campaigns fail due to a lack of alignment on what success looks like and how to measure it. Teams often disagree: CMO wants awareness, Demand wants pipeline, Paid wants efficient CPAs, and Sales wants qualified leads. This leads to conflicting dashboards and

This week’s Player of the Week goes to Max Serrato! 🎉 A true team player driving innovation, mentorship, and results across Paid Media. 🏒🎶 “Be a sponge, there’s so much to learn.” - Max 💡 #Directive #POTW

Let's talk Lead Gen vs. Demand Gen: Lead Gen = fill the funnel fast. Demand Gen = fill the feed fast. Both can miss the mark. The companies winning aren’t chasing leads or likes, they’re building Customer Generation systems that: 📷 Deliver qualified pipeline 📷 Earn trust