Digiday
@Digiday
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Authority, insight, and honesty on digital media and marketing.
New York
Joined February 2009
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
digiday.com
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
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WPP hopes its new product can open up SaaS revenue. But tech companies are on its tail.
digiday.com
The agency holdco hopes its new product can open up SaaS revenue. But tech companies are right on its tail.
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Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future.
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Reddit joins Meta, Google, TikTok, et al, which have each launched similar products to target SMBs, and secure more consistent revenue.
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Amazon is leaning hard on a familiar message this holiday season: its ad tech isn’t just for buying its ad inventory. The company wants advertisers to see its demand-side platform as the backbone for buying across the open web.
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The latest transparency saga to engulf the ad tech sector, or transaction-IDs or TIDs, has thrown up several terms that have had some of the industry’s most erudite names debating terms such as auction density, bidding rings and deduplication.
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Debate around transparency in ad auctions has rumbled on for months following Prebid's August TID update, here's how some hope to resolve it
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This report details the state of AI and what U.K. and EU marketers need to know — and what is likely coming next in AI's rapid evolution.
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Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as Walmart Luminate before rebranding this year).
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The platform’s data aims to identify the points of conversion for brands, physically and digitally.
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Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe.
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Publishers said they have lost hope that traffic will ever bounce back, in a town hall session at the Digiday Publishing Summit Europe.
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As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.
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4A’s newly appointed EVP Sylvia Banderas Coffinet explains why diversity isn’t just good ethics. It’s good business.
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Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
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Semrush and Similarweb provide information that Forbes is able to use to learn more about its AI-referred audience’s interests.
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AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging.
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Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.
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Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.
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After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
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After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to...
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Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
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The open internet is fighting for scraps while Big Tech eye domination beyond just advertising and ecommerce budgets.
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As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.
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As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table.
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In this edition of our Confessions series, the chief strategy officer of a crypto firm talks through the frustrating issues they’ve had with X over the past eight months, which has ultimately meant the lion’s share of their social budget has nowhere to go.
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When not even the bigger spenders on X can give their ad dollars to the platform, because it's broken, that’s a concern.
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Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone’s floating — fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.
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Nearly six in ten invoices (58%) in the sector were paid late in the first half of the year, according to payment data form OAREX. A
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Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways.
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Glossy, Digiday and Modern Retail's AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they're using AI in meaningful ways.
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Beekman 1802’s David Baker shared how the skin-care brand is using AI to personalize marketing, uncover new customer insights and boost efficiency without losing its human touch.
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Beekman 1802’s David Baker shared how the skin-care brand is using AI to personalize marketing, uncover new customer insights and boost efficiency without losing its human touch.
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