Devin
@DevinNash
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Executive and Creator | Studying Marketing, Tech, & Content Creation Ideas in the New Media World
Texas
Joined September 2012
Where to find me:. Youtube: Community: Watch: Support: Consult: If my work has positively impacted you, you can find 150 more videos on my Patreon for $5.
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Ya'll are crazy to have me on but I'm looking forward to an interesting conversation. I'll prepare for this one.
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Since I'm getting a lot of messages about our methodology, here's a little of what we did to detect viewbots that I'm confident is difficult for the bot service providers to fight us on:. - We checked logged in/logged out user ratios on top streams and compared the % to streams.
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The livestream/Twitch viewbot issue is way more prevalent and destructive for platforms than most people realize. It's a difficult problem and no one knows how to fix it yet. When my agency was running ads on Twitch, we noticed a weird problem:. Our brand's conversions were.
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I'm stepping down as owner of Novo, my marketing agency, and divesting my shares/equity back to our founders and the company. This post is to talk about what's next and a little about why. First the Why on Novo:. - Scaling the company to where it is now, it's hard to make money.
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continuous product / service pushes that literally no one ever asks for. not a single user ever: "you know what we need? more storage limits, especially for our top moments we highlight for our community.". like actually remarkable.
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Twitch's ability to make consistently bad decisions is just impressive at this point. You can't even be mad.
We’re implementing a 100 hr storage limit for Highlights & Uploads starting 4/19. This won’t apply to Past Broadcasts (VODs) or clips. Less than 0.5% of streamers exceed 100hrs & this content accounts for <0.1% of hours watched. Users will be notified.
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The vast majority of men have zero concept of the female barrier to entry to streaming. Takes like this make it instantly clear these people have no interaction with industry females. They think the lack of top female streamers is due to an inability to process negative feedback.
Kai Cenat has a celeb on stream every other day it seems, he and Speed constantly do marathon streams and grind games. Meanwhile 80% of female streamers we saw over the last 5 years were abusing hot tub metas or promoting OnlyFans accounts. I wonder why they're winning.
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2025 will be one of the most significant years in content creation. In all my years in this business I’ve never seen a greater change agent than what’s coming. Below are some of my predictions for content creation and what creators should be thinking about and doing. This thread.
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Everyone winning in content creation has this attitude. Worrying about competition is small creator energy. The winners focus on themselves and put out the best stuff they can as consistently as possible. Everyone eats. Always more people around to watch stuff than people who.
Maybe I am lone here but going on 15 years of streaming I never once have said. "this person/org is taking my viewers"."this person/org is taking my money"."this person/org is making is making it hard for me to succeed"."this person/org is taking my gigs". If I don't get a gig. I.
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Here’s the truth about the Twitch Adpocalypse from an actual ad buyer. I’ve seen too much confusion and bad data on this issue. Are individual streamers to blame? What’s going on with streamers getting demonetized? Is this a political/extreme content issue or something else?.
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Twitch is in an advertising nightmare situation. Advertisers are leaving the website and not returning. Twitch has controversy after controversy and can’t get its enforcement straight. I don’t know if the website will survive long term without serious changes. The solution to it.
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Livestreaming has a strange way of turning people into demagogues and monsters, and it's something I've thought about a long time. Streamers are incentivized to push further and further away from their expertise because a broader audience demands coverage of topical issues.
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Made a video and built a free tool to help creators of all sizes price and make money off sponsorships. - Novo's Rate Calculator. - Exactly How to Price Streaming Sponsorships. RT or @ a creator you know if it helps them!.
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Twitch hasn't walked back forced platform exclusivity for all creators *and* their terms of service still stipulate that they are EXCLUSIVELY able to control all advertising on your live stream. This apology is smooth words hiding sharp intentions.
Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately.
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Twitch's Ambition to Control Your Content - - the full explanation behind the changes to Twitch's content rules. Understand Twitch's real motivation here - to control how brands spend money on Twitch and take that power away from you.
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