September was our best month ever. I want to share an update on our company's story. If this is your first time reading about us, here’s a quick recap of the Singulate story. Starting the company Nico was just finishing up at 11x and John and I were still at Hopin (exited to

Guilty as charged

Invest time in a good proposal and sales material. It's your best embedded salesperson after a call. Don't talk about price until the prospect asks for it. If prospect doesn't ask about pricing at the end of the call, they don't see the value and it's not a fit. Gift cards go a

Pre-selling is an art form. Always say yes to a feature you don't have, close the massive deal, and let your prod/eng team figure out how they'll build the feature before kick off. This is the startup way.

Double your prices. You're not competing on price in the early days. You're competing on value. Price accordingly.

Don't assume buyers can "read between the lines" about how they'll use the features of your product. You need to speak directly to their use case or they'll get lost. Demo the right use case of your product.

Do your discovery. Don't skip getting to really understand the prospect's painpoint and use cases. Don't just jump right into the product demo or deck. Yes, it's okay to start with a few, tight slides. Tell the story. Set the scene. You don't want them to have a thousand

Don't waste time with a broad ICP. Get narrow. Fast. If it's wrong, pivot. But stay focused. Stay deep. I know VCs want you to hear you have a huge TAM, but that doesn't help your sales process at the very early stages. Be opinionated. Build and sell for a specific ICP.

I'm a marketer by trade but now that we're about to blow past $400k ARR in less than 6 selling months, here are a few hard lessons I've learned about founder-led sales:

https://t.co/4tv04is7aF just launched a genius organic SEO play with "The directory" They used their own platform to create a webset that ranks for common questions about companies like annual revenue, executives, office location, investors. Almost like a gigantic wikipedia.

In VC, #1 is a half truth. You could build something people want. But if not enough people want it in a compressed enough window of time, it won’t make it to Series A. Works fine for bootstrapped companies, but if you’re venture backed, building something people want is not

Yes it was in fact with @Singulate_ai

Age 27: moved to DC for agency sales job Age 28: quit, became a writer and followed my travel nurse wife around the US. Age 29: quit 6-figure freedom to take a $28k salary at pre-revenue startup. First kid born Age 30: startup hyper-scales, raises $1.3B. 2 more kids Age 34:

This is an example of "invisible personalization" Here's a prompt line I'm adding into a writing instruction in Singulate to improve personalization.

Btw this is possible in Singulate - turn those 2,880 variants into 1 Singulate template, could be knocked out in a couple hours

B2B email marketing nightmare: VP Marketing: "Let's segment this campaign by persona, industry, company size, and geo -- okay?" You: h/o. we have 6 personas, 10 industries, 3 company sizes, and 4 geos.... VP: oh you're right I forgot lead stage - 4 segments there if I recall

Why personalization stops at just "fname" and "company_name" static tokens

this is my life every day

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