Damon Sumner I UGC creator + Coach
@DamonCreator
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I generate engaging and dynamic UGC content for TikTok and IG that leads to conversions. Let’s be great together! damonasumner @gmail .com
Atlanta, GA
Joined June 2022
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Pinned Tweet
I’ve been a digital creator for 8 years, have worked and supported over 60 creators and so I officially have decided to offer 1:1 coaching for
#ugc
creators!
My simple goal: to help YOU
Here’s how I’m going to do it + what’s in store for you:🪡
#ugccommunity
#UGCNET
15
9
118
Let’s normalize the “I made ANYTHING with UGC”
$5k & $10k months are a dope.
But, earning an extra $450 as a
#ugccreator
is a success. Being able to pay a bill or do date nights again is great!
All wins are wins.
If ur starting out, remember that.
#ugc
#ugccommunity
30
90
372
We need more black women in the UGC space.
We need more black women in the UGC space.
We need more black women in the UGC space.
We need more black women in the UGC space.
We need more black women in the UGC space.
We need more black women in the UGC space.
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348
Just did the math…
And March 2023 will be my 1st FIVE-FIGURE month as a
#UGCcreator
!!!!!!!!!!!
🙌🏾🙌🏾🙌🏾🙌🏾
Was like, “let me see how I’m doing?”
And WE DOING!!!!
Keep going. Stay with it. Be ENCOURAGED!!!
#ugccommunity
#ugc
56
3
219
I don’t know who this is for but…
I’ve gotten 0 deals. I’m not waking up to inbound emails, DMs or anything.
But I’m encouraged.
I see others thriving. So, I’m inspired.
Our journeys aren’t the same. And they don’t have to be.
My time is coming. That’s the only option.
23
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208
I’ve seen over a hundred portfolios and here’s a few ways to make yours better imo.
A short and sweet 🧵
#ugc
#ugccommunity
21
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197
It’s official.
I just signed my first two brand deals!!
I’m encouraged. I’m hype. I’m grateful.
Major shoutout to this dope
#ugccommunity
.
It’s been so amazing to see US making moves.
We’re just getting started✊🏾✊🏾✊🏾
59
4
189
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
UGC needs more men of color.
21
31
160
I don’t know who needs to hear this, but my first 35 days as a
#UGCcreator
was ROUGH.
No deals. Nothing.
But I stayed consistent.
Posting. Pitching. Creating.
Now, 65 days into the journey, I’m making money + the inbounds stay coming.
BE ENCOURAGED. Stay with it.
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152
Forget what you heard: take that low-paying gig if you NEED to.
These bills don’t care about your principles.
Quick Story. Last month, I worked with a brand and did 10-12, SIMPLE $75 deals.
My current rate is $200 for one video—and I’m not really offering one-video deals
22
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Just locked down a $3k deal on FIVERR. My biggest deal yet on that platform. 🙌🏾🙌🏾🤯🤯
This is THE platform myself and many other creators get consistent inbounds.
If you do NOT have my Fiverr guide, drop an emoji below and I’ll email it this week! 👇🏾👇🏾
Keep going!!
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In May, Fiverr paid for my rent, car note and insurance.
If you’re wondering if you should try it out—here’s your answer. DO IT.
It’s a great markeplace for creators.
There’s many creators who are making good money on there.
Need help?
I got you😇
Get👏🏾on👏🏾Fiverr👏🏾
22
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128
I don’t know who needs to hear this but:
Don’t give up.
Keep going.
Yea,
#ugc
is more challenging than you thought and the money isn’t falling in your lap like you hoped.
But imagine.
Imagine what COULD be if you stay with it.
Think about the future YOU.
Keep going!
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124
Reminder:
Everyone you see starting out
#ugc
will not go continue.
It’s not to be rude.
It’s a fact.
Just like the gym on January 1st.
If YOU really want this—you have to persevere.
Especially at the beginning. When things are confusing + slow.
Keep. Going. Please!
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123
This day, a year ago, changed my life.
I jumped into UGC.
Headfirst.
No one knew.
I didn’t set goals.
I was just like, “let’s see what happens”.
AND IT WAS NOT GOOD OR LUCRATIVE for a gooood while.
I saw many creators sharing about their earnings, their big deals
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YOU should be THE
#ugc
creator in your city.
*guy whispers* focus on local businesses for the next 30 days and see what happens😉
That new flower shop.
That dying restaurant.
That thrift store that’s struggling.
Think local. Create local.
#ugccommunity
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120
Everyone’s portfolio doesn’t look good. 🤷🏾♂️
And not like, “ohh this is pretty!”
But like, where’s your email? Why is everything in all caps? Why is this portfolio 14 pages long?
I’m doing FREE portfolio feedback!
Comment below and let’s connect.
#ugccommunity
#ugc
92
9
117
I am a dope content creator
I am a dope content creator
I am a dope content creator
I am a dope content creator
I am a dope content creator
I am a dope content creator
I am a dope content creator
I am a dope content creator
I am a dope content creator
7
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116
The WHY I do what I do.
Drop a pic of YOUR WHY(person, pet, idea, destination, whatever)
Share some of your motivation!🙏🏾
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116
I don’t talk about my money on here often.
But I wanted to encourage someone who may need to hear this.
When I first started, I was SECRETLY and SADLY taking $30, $50 gigs—when dope creators were on here saying they were getting 3-5 figure gigs.
I was like 👀🥺🫣🤐🤫😅
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Let’s be real.
Hopping on a call with a brand can be scary.
Especially as a newer
#UGCcreator
.
What to say?
What to ask?
Here’s a few questions to help guide the convo so you’re an active listener that can close the deal.🧵
#ugccommunity
#ugc
5
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CREATORS of COLOR!
I’m thinking about doing a workshop on pitching this Saturday morning.
How to find brands. Crafting a solid pitch. The organizational side. Following up. Local brands. Etc.
Interested?
It’ll be GOOD😉
Comment if interested + Tell a friend✊🏾
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Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
Black creators matter.
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Made more money with Fiverr last month than with any other brand deals.
I’m a fan.
Pretty confident that platform is going to get me to my first 5-figure month faster than I anticipated. 🙌🏾🙌🏾
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105
Every UGC creator isn’t getting a flood of deals and swimming in 💰
MANY are working hard, trying their best and getting only a few deals.
Some have been at it for weeks, even months, and have gotten no deals.
Don’t assume what you SEE to be the majority.
Keep going!
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Let’s normalize not having to go FULL-TIME with UGC
Let’s normalize not having to go FULL-TIME with UGC
Let’s normalize not having to go FULL-TIME with UGC
Let’s normalize not having to go FULL-TIME with UGC
Let’s normalize not having to go FULL-TIME with UGC
10
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100
If you’re starting
#ugc
, be prepared to become a:
-salesperson
-marketer
-in the shower crier
-editor
-social media manager
-photographer
-administrative assistant
-encourager
-“did I eat today?” person
-networker
-cold-emailer
-hustler
#ugccommunity
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99
I love when yall be like, “I’m in a Carribean Airbnb with 4 other creators and it’s CONTENT creation all day!”
Meanwhile, I’m at home with a pizza-stained hoodie pitching 100 brands wondering if this is the month UGC lets me down and I have to consider selling feet pics😏🤦🏾♂️🫠🥺
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99
Other creators are not my competition.
Other creators are not my competition.
Other creators are not my competition.
Other creators are not my competition.
Other creators are not my competition.
Other creators are not my competition.
6
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93
I been slacking on my TikTok.
My personal and UGC Tok.
But I couldn’t figure out why.
For like months, I kept trying to restart but just fizzled.
However, it hit me yesterday, while I was emotionally eating 5 packs of my kids fruit snacks.
I. Been. Caring. Too. Much.
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Sometimes a brand wants FUN.
And we always deliver😎
#ugc
#UGCcreator
#ugccontentcreator
#ugcexample
#ugcmale
#maleugc
#UGCcontent
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I made $700 two weeks ago by doing script readings for brands on Fiverr.
Don’t👏🏾sleep👏🏾on👏🏾Fiverr👏🏾
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We need more POC
#ugccreators
.
That’s it
That’s the tweet.
#ugc
#ugccreatorsneeded
#ugccommunity
#ugcnet
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I don’t know who needs to hear this but:
If you’re coming into UGC to get rich.
Quick.
Gone head and pack your bags booboo.
Don’t take the jacket off, keep your shoes on, don’t look up brunch spots or rent a car.
Because this ain’t the place.
We WORKING over here.
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Having retainers for the first time ever is eye-opening for consistent income🤯
Blessed to have 4K locked in every month.
BUT it took ME over 18 months to land my first retainer.
Your journey is your journey.
Embrace it. Enjoy it. Crush that content.
Keep going!
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#Fiverr
is really crushing my inbounds this month.
I’ve hit 4-digits a month with Fiverr as a good reason.
I might do a 30-minute zoom workshop next week.
Let me know if you’re interested.
#ugccommunity
#ugc
#ugccreators
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Be the creator you wish you saw more of on your timeline.
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I’m going to master passive income this year!
I’m going to master passive income this year!
I’m going to master passive income this year!
I’m going to master passive income this year!
I’m going to master passive income this year!
9
22
84
Don’t put ALL your eggs in the UGC basket
Don’t put ALL your eggs in the UGC basket
Don’t put ALL your eggs in the UGC basket
Don’t put ALL your eggs in the UGC basket
Don’t put ALL your eggs in the UGC basket
Don’t put ALL your eggs in the UGC basket
8
9
82
Making five figure is nice + that’s a great aspiration.
But don’t poo-poo on the $358 you’ve made.
Or the $852.
Or the $1903.
Or the $104.
All of it is a blessing.
It’s helping you. Your loved ones.
To a better life.
Continue to walk in gratitude!
I know I do🙌🏾
10
11
85
Don’t know who this is for but:
You’re not doing anything WRONG.
This
#ugc
journey just isn’t a cut-and-paste-make-a-portfolio-get-5K-a-month-get-on-Twitter-instantly-land-deals-gig.
This journey will require CONSISTENT hard work.
If you’re down for that, you’ll be good.
5
13
83
Be an ACTIVE member in the Twitter community.
Seasoned creators can attest to this.
Being engaged here makes a difference.
Give congrats. Say hello. Follow people. Follow brands.
Ask/answer questions.
POST your WORK.
Don’t complain if you ain’t doing.
Be present!
10
10
82
Y’all really be getting me!
Folks be like, “go check your spam folder. I had $43,317 worth of deals there!”
Meanwhile, my spam folder is just old navy coupons, ways to design a website and sexy cougars in my neighborhood wanting to chat.
Welp.
Back to work😅😅
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3
82
Take out the “why UGC” from your portfolio
Take out the “why UGC” from your portfolio
Take out the “why UGC” from your portfolio
Take out the “why UGC” from your portfolio
Take out the “why UGC” from your portfolio
Take out the “why UGC” from your portfolio
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80
I’m proud of the work I HAVE done.
I’m proud of the work I HAVE done.
I’m proud of the work I HAVE done.
I’m proud of the work I HAVE done.
I’m proud of the work I HAVE done.
I’m proud of the work I HAVE done.
I’m proud of the work I HAVE done.
#ugc
3
22
78
To my Black creators:
I see you.
Keep going.
Be encouraged.
We are valuable.
We bring value.
We’re wanted. And definitely needed.
Keep moving forward.
✊🏾
#ugccommunity
#ugc
8
21
78
Everything ain’t for you.
😅😅
Reminder: to KEEP GOING
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If you’re NEW to UGC—know this:
You’re in the HARDEST phase.
It’s slow.
You’re learning.
You’re balancing a 9-5 probably.
The money ain’t moneying as fast as folks claimed.
And tbh, many folks fade, quit and fizzle out.
Don’t.
Keep going. Keep going! KEEP GOING!
5
22
75
I love how I get on here and folks be like “the inbounds inbounding”, so I rush to my inbox…
Refresh…
…refresh
Just to find coupons for Kohl’s cash, spam to help me “perform better”, credit karma updates and 5 emails from other creators’ email lists 😅🫠🫣
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New creators!
If you’re not doing it already—SAVE video examples from other creators.
Make an Inspo folder.
Watch. Learn. Study. Mimic.
Don’t be afraid to try to literally recreate a great video from someone else as you learn—your way.
Be a student. Hone your CRAFT.
8
10
71
I see YOU!
Working hard.
Juggling
#ugc
and a 9-5.
Trying your hardest when it feels like it’s not doing anything.
Helping your family as a SAHM.
I see YOU.
But I want you to see your efforts too.
You got this.
Be encouraged.
It’ll be worth it!
#ugccommunity
6
11
71
JUST got an email from a brand saying “let’s work together. We’re ready to move forward”
I reached out in November. Last year.
We had a call that month. Good call.
Then I followed up. Last one being in February.
Then nothing.
Yet, TODAY, they’re like… let’s go.
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If you're new here and you haven’t heard, let me break it to you.
#UGC
isn’t a get-rich-quick scheme.
It’s changing lives.
IF you’re willing to put in the work, stay consistent, stay humble, be easy to work with, then WELCOME!
If not, don’t waste your time.
Respectfully.
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5
67
There’s no need to be jealous, bitter or envious of those women in Tulum.
That’s it.
That’s the tweet.
18
4
69
I don’t know who needs to hear this but…
Stop trying to make your content look like theirs.
Use your humor.
Embrace your cadence.
Unleash your personality.
There’s no one way to be a great creator.
But there’s a way to shortchange yourself.
Keep going!
3
21
69
Celebrating 15 years.
See y’all Monday! ✌🏾
13
0
67
When I negotiate, I start with retainers.
Work down from there to large bundles then to small bundles.
Start HIGH.
Don’t offer one video to start.
Showcase the VALUE they get working with you on a long term basis.
It won’t always work.
But when it does🤌🏾🤌🏾🤌🏾
6
3
68
I made four-figures on Fiverr for the 5th consecutive month in April.
Here’s a few reasons why you should get on there and stay on there. 🧵
5
5
67
Maybe I’m old fashioned, but pitching brands BEFORE your portfolio is SOLID seems like it’ll do more harm than good.
Don’t rush the process.
Sometimes you only get one—1st impression.
Make it count.
#ugc
#ugccommunity
8
11
68
Does that new spa around the corner have a strong social media presence?
Does that bed & breakfast 15 minutes down the road have updated photos?
Is that new lounge in your neighborhood even on TikTok?
#ugccreators
think LOCALLY.
There’s tons of brands.
Look around😉
4
10
66
Looking for 2 male or female creators, who only live on sea, who’ve got at least 100K followers. $4 per video/200 videos a month + commission.
RT, Follow, Comment to be considered. Or DM but they’re not open but please waste your time anyway.
Also, my profile pic isn’t me.
😒
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1
66
Black creators.
I still see you.
Keep going.
If you’re thriving, keep killing it.
If you’re in a “slow” phase, keep persevering.
Wherever you may be in your journey
You’re valued.
You’re needed.
You’re worthy.
Keep GOING✊🏾✊🏾✊🏾
4
13
65
#UGCcreator
be honest!
What’s something about the
#ugc
business that annoys you the most.
This is a safe space.
I’ll go first:
It’s frustrating to see VERY polished, studio-made content get labeled UGC. I’m like— boo bye!
What YOU got?
#ugccommunity
25
2
66
I saw this and thought of the
#UGCcreator
.
Too often we think we have to go HARD everyday.
Some days you do.
Other days are 50/50. And some days you’re like, “if I just send one pitch that’s a win.”
Consistency is showing up.
But it may not look the same everyday.
#ugc
11
28
66
I love it when new creators be like…
“UGC ain’t for me. I been at it forever. No money. No deals. This ain’t it y’all. It’s a scam.”
Meanwhile, their portfolio is incomplete, they pitched like 3 brands and never post any examples.
Baby girl.
Go
Sit
Down
14
7
66
Having a virtual assistant took my business up 3X!
She builds database. Finds quality emails for leads. Pitches brands via DMs + email.
A VA has given me DAYS back worth of time.
If you’ve been considering a VA, do it.
Because when you get a good one. You can’t go back!
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8
65
If I get an inbound and the brand doesn’t share the budget immediately—I’ll ask.
Otherwise, I share my rates off-top.
I don’t want to waste 72 hours of back and forth messages if we’re not going to agree on 💰
Get the budget or give your rates.
Early.
#ugccommunity
9
4
65
UGC example for a product I’ve used now over 15 + times in a week😅😅
10
0
63
Today I will show up for myself
Today I will show up for myself
Today I will show up for myself
Today I will show up for myself
Today I will show up for myself
Today I will show up for myself
Today I will show up for myself
Today I will show up for myself
2
26
63
#ugc
is an opportunity to truly change the trajectory of your life.
Don’t allow imposter syndrome to hold you back from a better life.
Send those pitches. Create that content. SHOOT YOUR SHOT.
6
11
60
The other side of being a creator…
Sometimes that 💰come in S.L.O.W. ⏰ ⏰😳
I’m currently waiting on about $2100 to clear...
And these bills ain’t waiting on nobody🥹
So, hopefully they’ll hit by Friday. 🙏🏾
Otherwise, it’ll be a Ramen night😶
13
1
62
Don’t. Believe. Everything. You. Read.
UGC creators shouldn’t charge over $50/video.
& they definitely shouldn’t try upsell for ad usage.
The whole point of UGC creators is for cheap ads.
If I wanted to pay $200 for a video, I’d ask an influencer with 10-20k.
The vid takes 1 hour max to make.
$50/hr ain’t bad.
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8
4
60
Turn OFF the autoplay in your portfolio.
Turn OFF the autoplay in your portfolio.
Turn OFF the autoplay in your portfolio.
Turn OFF the autoplay in your portfolio.
Turn OFF the autoplay in your portfolio.
Turn OFF the autoplay in your portfolio.
3
14
60
Just a reminder:
These brands aren’t going anywhere.
They’ll be there on Monday.
Take time for yourself, your loved ones, and ENJOY the fruits of your labor.
I don’t know who this was for—but I know someone needed it🙏🏾
5
12
58
A Pitching strategy I use:
I go back and pitch brands that never replied(even after follow ups)
But
Via a DIFFERENT medium.
So, if I pitched them 3x in December via email
Then
I’ll do a new round of 3x pitches via IG DMs
My business is built on EFFORT😎🙏🏾
7
0
58
UGC daily example
I’ve been loving seeing other creators work with this dope brand😉
15
0
58
Black creators—don’t do NO work today. ✊🏾😎
Happy Juneteenth!
4
10
57
Reminder:
Do what works for you.
If you get most of your content done on the weekends—do it!
If you’re using AI to pitch because you’re juggling a 9-5—crush it!
If you don’t do outbounds because inbounds are plentiful—stay there!
There’s no blueprint.
Create YOUR path
2
19
58
Ok! Let’s talk CONCEPTS.
Seasoned creators! I want your input.
Let’s help the commuity and build a dope thread of concept ideas that newer creators can save and utilize when they land those multi-video bundles.
I’ll go first and then I want yall to add to the thread!
Ok.
15
7
56
Don’t be afraid to be MIA on here.
Post.
Engage.
Then log off.
Go pitch. Create. Plan. Write. Edit. Eat.
Twitter aint going nowhere.
Now, go DO.
2
10
56
Creators who are 30+ years old—tap in!
A few agencies have asked for me to build a list, so here I am😉
Drop an emoji if you’re 30 and older.
And if you’re 29 or younger… take that metabolism elsewhere!😅
98
5
57
NEW creators!
Your portfolio is good enough.
Leave it alone.
Some of y’all👀 are changing it up more than creating content, pitching, and following up.
That portfolio don’t matter if brands don’t see you.
Get out there.
Pitch. Post examples.
Keep going!
6
0
55
UGC isn’t for everybody and that’s ok
UGC isn’t for everybody and that’s ok
UGC isn’t for everybody and that’s ok
UGC isn’t for everybody and that’s ok
UGC isn’t for everybody and that’s ok
UGC isn’t for everybody and that’s ok
UGC isn’t for everybody and that’s ok
2
1
57
When you got a bunch of content to shoot AND THEN LIFE happens.
This is me this week.
Can anyone relate?😬
13
1
55
New creators: “How do I find more brands to pitch?”
Me: it’s easier than you think.
Screenshot the ADS you see DAILY on your socials.
Those brands have a budget and will need more content.
Don’t overthink it.
Sometimes it’s right in front of you.
10
5
53
Sometimes, I’ve got nothing to say except…
Don’t quit.
I know someone’s on the verge of stopping their UGC journey and I say—keep at it!
It’s been slow, demoralizing and harder than you anticipated.
But, WHEN you figure it out.
💥💥💥💥
Stick with it.
Keep GOING!!
4
7
55
PAID AD example I made for a ☕️ brand!
Good product. Good team to work with.
You need ads that CONVERT?
I got you😎
13
2
56
I haven’t had the type of day I wanted to have.
No pitches.
No inbounds.
No deliverables sent.
No coaching calls.
It happens.
And it’s all good.
Don’t beat yourself up about what DIDN’T get done.
Stay positive.
And get to it when you CAN.
Keep going!
7
3
56
UGC example that was fun to make for an APP😇
11
1
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Outbound tip
#257
What I’ve done before:
Google “top fitness apps of 2023”
Google “top parenting websites of 2023”
Google “new Coffeeshop in LA”
Utilize already-made LISTS.
There’s TONS of brands.
They don’t know you.
Change that!
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The UGC example of the day! Thanks to my favorite wearable blanket🙌🏾
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I don’t know who needs to hear this but…
If you don’t NEED to work today.
Don’t.
Those brands ain’t going anywhere.
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No brand is too small/too big to pitch.
No brand is too small/too big to pitch.
No brand is too small/too big to pitch.
No brand is too small/too big to pitch.
No brand is too small/too big to pitch.
No brand is too small/too big to pitch.
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🫣57🫣
🫠I just checked 100 creators’ DMs and they were NOT OPEN.
57😩
🗣️Reminder🗣️
Be sure your DMs are open. Check. Seriously, check NOW. 👀
You may be missing out on deals😳
And please have your portfolio link + email in that bio🙏🏾
Set yourself up to WIN. We all can✊🏾
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The
#ugc
space is NOT over saturated.
There’s thousands of water companies. There’s millions of singers. There’s an infinite amount of candy businesses. All thriving.
There’s plenty of room for YOU.
Keep going.
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UGC isn’t my MAIN passion.
And it doesn’t have to be.
But THAT awareness helps me navigate my time, energy and expectations.
Here’s what I mean. A quick 🧵
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Feeling frisky today!
So, I decided I’m doing a FREE pitching workshop Friday at 12pmEST.
Comment in the thread.
I’ll drop the link Friday morning. Add it to the calendar!
Oooh. I’m HYPE!
#ugccommunity
#ugc
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As a black creator:
-I know my worth
-I know more of us are needed
-I know there’s true allies helping fight for equality
-I know that black creators have an unmatched sauce
-I know black creators aren’t given all the same opportunities in the space
-I know black creators
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