CyberEdge Group
@CyberEdgeGroup
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Marketing and Research Services for Cybersecurity Vendors
Fort Lauderdale, Florida
Joined August 2012
Team events are not just entertaining; they're crucial for strengthening bonds and allowing team members to engage with one another beyond daily work tasks. Here are 10 ideas for marketing team building events. #cybersecuritymarketing.
cyberedgegroup.com
If you're noticing lowered spirits during office hours or remote meetings, it might be a sign that it's time for a team outing. To bring fun and unity to
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Feeling short-handed on the content marketing front? Hiring takes time—and training takes longer. Check out our blog for 7 ways outsourcing content writing can save you time, money, and effort. #cybersecuritymarketing.
cyberedgegroup.com
One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that comprise a
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You won’t get a meeting until buyers trust what they’ve seen. Social content, peer reviews, thought leadership—it all matters. Learn how social marketing, advocacy, and selling help you reach #anonymousbuyers before the competition does. #B2Bmarketing.
cyberedgegroup.com
Throughout this series, we’ve explored how the anonymous buyer journey has reshaped the roles of marketing and sales. We’ve seen the rise of the
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Modern B2B buyers are self-directed, digital-first, and expect a seamless, consultative experience. They don’t want a pitch—they want solutions. Are you ready to meet them where they are?. #cybersecuritymarketing #B2BMarketing #buyerjourney.
cyberedgegroup.com
In Part 4 of this series, we explored the rise of the consultant seller. Now, we shift focus to the other side of the table: the empowered buyer. These
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#Cybersecurity #anonymousbuyers are 80% through their journey before they even talk to you. They don’t want a pitch. They want a partner. Check out the 6 traits of consultative sellers who earn trust and drive results. #B2BSales #cybersecuritymarketing.
cyberedgegroup.com
In the third post of this series, we learned that because the anonymous buyer has self-educated before engaging with sales, their knowledge is more
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Cold calls are out. Context is in. This post breaks down how #insidesales has evolved to engage today’s #anonymousbuyer & why the most effective teams are insight-driven, marketing-aligned, & focused on quality over quantity. #cybersecuritymarketing
cyberedgegroup.com
In the second post of this series, we explored how the rise of the anonymous buyer is reshaping the roles of marketing and sales. Many organizations have
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Today’s #anonymousbuyer journey? It’s halfway over before you even know it started. The secret to changing that? A simple framework with serious impact: the #salesequation. Learn how it drives—or derails—your pipeline. #cybersecuritymarketing #blog.
cyberedgegroup.com
This is the first in a series exploring how the rise of the anonymous buyer journey has impacted sales and marketing effectiveness. We begin with a look
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Are you tracking the right #marketingmetrics—or just guessing? Learn the 5 metrics every #cybersecurity #CMO should track to drive #cybersecuritymarketing strategy, prove #marketingROI, and secure resources.
cyberedgegroup.com
Keeping a close eye on marketing metrics is the job of any cybersecurity CMO. This article will list the five most critical marketing metrics to watch.
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Losing deals & don’t know why? #CRM notes only tell part of the story. Third-party #WinLossAnalyses reveal why deals are won—or lost—through the real #VoiceOfTheCustomer. Read the blog: #SalesEnablement #CybersecurityMarketing #CustomerInsights.
cyberedgegroup.com
We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is supposed to be a method of capturing
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Feeling short-handed on the content marketing front? Hiring takes time—and training takes longer. Check out our blog for 7 ways outsourcing content writing can save you time, money, and effort. #cybersecuritymarketing.
cyberedgegroup.com
One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that comprise a
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Your biggest threat might be the competitor you think you’ve figured out. Join @StevePiper of @CyberEdgeGroup on Jun 11 at 1pm ET for expert tips to level up your #competitiveanalysis in #cybersecuritymarketing. Secure your spot—register today!
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Your biggest threat might be the competitor you think you’ve figured out. Join @StevePiper of @CyberEdgeGroup on Jun 11 at 1pm ET for expert tips to level up your #competitiveanalysis in #cybersecuritymarketing. Secure your spot—register today!
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On average, 13% of total IT budgets go to cybersecurity. That figure has been stable for the last five years. How does your organization compare? Download CyberEdge’s 2025 Cyberthreat Defense Report to learn more. #cybersecurity #cybersecuritymarketing
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Ransomware payments are down 22% in 3 years (63% → 41%). But only 54% of those who pay recover their data, down from 73%. Why? Find out in CyberEdge’s 2025 Cyberthreat Defense Report: #cybersecurity #cybersecuritymarketing
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The percentage of organizations affected by ransomware has fallen 10% over two years, from 73% to 63%. Download CyberEdge’s 2025 Cyberthreat Defense Report to learn more. #cybersecurity #cybersecuritymarketing
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91% of organizations face mobile and web app attacks especially account takeovers (ATO). Are you prepared? Download CyberEdge’s 2025 Cyberthreat Defense Report: #cybersecurity
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IT security professionals are very concerned about managing third-party risks and increasing security awareness among employees. Do you share these concerns? Download CyberEdge’s 2025 Cyberthreat Defense Report to learn more. #cybersecurity
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Download @CyberEdgeGroup's 2025 Cyberthreat Defense Report (CDR). The CDR assesses organizations’ security posture and ascertains current and planned investments in IT security infrastructure. Download your complimentary copy now: #cybersecurity #CDR
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82% of organizations were affected by successful cyberattacks last year, unchanged from the previous year. Download CyberEdge’s 2025 Cyberthreat Defense Report to learn more. #cybersecurity #cybersecuritymarketing
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Managed Security Service Providers (MSSPs) are still widely popular with enterprises of all sizes for a wide range of services. What are companies using them for? Download CyberEdge’s 2025 Cyberthreat Defense Report to learn more. #cybersecurity
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