Goodbye and hello! Culture24 has merged with The Audience Agency after 22 years as an independent charity. You can find out more about the merger and what it means for the work and team on the Culture24 website

ICYMI: Audience Agency @audienceagents and @Culture24 join forces so that "years of ACE investment in tools and resources, skills and experience" continue to benefit the sector

Our latest Let's Get Real programme will interest the #MuseTech23 crowd. We're focusing on understanding the actual value of using digital in our activities and experiences and how it is an integral part of futureproofing our cultural organisations

We've launched our groundbreaking Let’s Get Real action research programme as the first joint offer under our exciting merger with @audienceagents. Discover more and sign up for this year's programme, focusing on using digital to add value

Charities @Culture24 and the Audience Agency (@audienceagents) have merged to provide "a vital new resource for the cultural sector". Find out more 👇

We're delighted to announce The Audience Agency has merged with @Culture24, bringing together two established and trusted independent charities with a shared mission and values. Find out more >>

We'd like to thank our wonderful trustees & all our partners, clients, employees, volunteers and freelancers, for all their trust, love and support over a difficult year. We're pleased to be able to continue working hard to help the sector survive & thrive in the internet era.

We're excited about our merger with our long term collaborators & friends as we share similar missions and values, making it a natural fit for us both. Our ongoing clients are moving with us, along with the remaining team members @janefinnis , @AnraKennedy and @thatmuseumguy.

Here's an interesting look from @MuseumNext on how museums are using Augmented Reality

The @nationaltrust’s ‘Space to Have a Ball’ looked awesome. Inspired by Queer histories, visitors were able to immerse themselves in dance performances at 3 National Trust sites fitted with wrap-around screens. See it in action below

@thatmuseumguy @culture24 have been looking at hybrid working, are museums up to the challenges of different communication when you are not face to face? https://t.co/LASss6vREz @SEmuseumD

Here's a great interview with the @sciencemuseum's Digital Director, John Stack, on their digital audiences

This is an interesting look at why niche meme accounts are doing so well on Instagram https://t.co/KPmKXJL5mJ. If you want a museum example, check out the Crab Museum on Instagram (@CrabMuseum)

The discussions around #AI and art is hotting up, particularly when it comes to copyright / fair use. Digital artist @GrzegorzRutko14 has said that his name has been used as a prompt in AI tools to generate art over 400,000 times (without his consent) https://t.co/uXCQyXjHTE

On 18 Oct, @amadigital is running a hybrid event for the @HeritageFundUK to celebrate the #DigitalSkillsForHeritage initiative. It'll be sharing all the excellent work done by a number of funded organisations, as well as the resources created as a result

We've been asked by a few cultural orgs about Threads. Our advice is mostly that, if you think you can create content that fits the platform and have the time to experiment, then have at it. This is an informative video as to why Threads is popular atm

Interesting insights into digital skills initiatives in the A&H at a UK and European level. #CultureDigitalkills @agiati @Culture24 @ProjectCARARE @4chProject @DARIAHeu

We’re back. Sorry had to have a short break. Here’s this week’s selection box! Content from @Culture24 @DoughnutEcon @aselflessart and more. With @SJRoyce

Love this from our friends @Culture24 If your organisation is looking to adopt or refine hybrid working, its worth exploring this 'Let's Get Real' report. Includes the experiences of 9 cultural orgs as they interrogated & improved their hybrid working practices.👇