Critical Mass
@criticalmass
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The massivest musings of an experience design agency in the wild.
Canada, US, Europe, Costa Rica
Joined July 2007
Now here's a reel that really sizzles🔥 Check out the latest and greatest from CM ➡️ New look. New work. Same passion for digital. Check it out👇
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With talent drain becoming so prevalent, why alienate an entire demographic? Ageism is a concern in our industry, one that CM has a plan to address. Help us start the convo at SXSW next year by reviewing our submission and giving us your vote by Aug. 20!
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It’s back! The 2024 SXSW PanelPicker community vote is live through August 20th. CM has some big ideas we’d love to take to the stage next year, but we’ll need your vote to get there. Check out our panels and how you can vote.
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Game changin' since 96'. In a feature from @FastCompany, Our CEO Chris Gokiert laid out all the moving pieces inside CM that make our digital innovation possible. It's part people, part environment, part tech— all CM. Check it out.
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Please give Ara Kurnit, our new CIO, a warm CM welcome as she joins us from the New York Times! We're unbelievably stoked for the expertise, leadership, and innovation she'll be bringing to the table during this exciting new chapter in CM’s history.
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What more is there to say than WOW?? CM made @FastCompany's Best Workplaces for Innovators 2023! Huge shoutout to all the big thinkers, creative problem solvers, and envelope pushers who make CM so great. We wouldn't be on this list without all of you.
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Want to get gamers' attention? Challenge them to a friendly competition! That was the guiding principle for our "Speed Showdown" campaign for AT&T—which won big at @TheDrumAwards last week! Check out the details (and maybe test your reaction time, too).
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Our new Out Loud T-Shirt is LIVE on Everpress. Designed by Evan Cole & Stephanie Colman-Sadd, it celebrates the & —because we’re all more than one thing! Thanks to our 2023 charity @OutrightIntl . Preorders are open from now!
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Celebrating the contributions women have made to tech while working on a more inclusive future, the WIT global summit this year in Paris was inspiring. Some of CM's very best, Jaimie Patel and Isatu Dibba Manka, were on the scene to capture some great moments. Check it out!
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There’s a lot to love about AdForum’s #PHNX Awards—the inspiring work, an emphasis on peace, and of course that CM was awarded two bronze medals🥳🥉 for our work with AT&T and European Wax Center! Shout out to all the CMers who make our work spectacular⭐️.
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We’ve heard a lot from tech leaders, but what do everyday consumers think about AI? Our newest study “Consumer Intelligence on Artificial Intelligence” uncovered some important nuance around common feelings and perceptions—not to mention a surprise or two.
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Is Google winning the AI race? Many marketers say no. Many consumers say yes. @CampaignLiveUS dug into the disconnect, guided by our AI Consumer Study and insight from our CSO Grant Owens. Shoutout to @doerrerbrandon and Campaign for a terrific article:
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Digital is our home, and we like to keep the place pretty tidy. Thanks so much @TheWebbyAwards for recognizing our site with a Webby Honoree, meaning CM was in the top 20% of the category! Why not come and see what all the fuss is about?
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With automation and content demand rising, are brands headed for a sea of sameness? Our CEO @cgokiert shared on @LBBOnline how we're embracing new tech and global scale—without sacrificing quality—in a process we (cheekily) call "SystemDesign3."
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As #WomensHistoryMonth comes to a close, we'd like to share some inspiring words from a few of our CM women on equity, respect, and knowing your worth. More in the thread below.
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Don't mind us living vicariously through these updates. In between hard work and being inspired by the latest creative and innovations at #SXSW, we're firm believers in finding some time for fun, too.
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Did brands play it safe this year during their big game spots? CM Creative Director Jen Dorman weighs in - check it out for a dose of creativity, inspiration and fun. Thanks for letting us chime in @adage!
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What trends will impact the financial services industry this year? From NFTs and ESGs, to new talent opportunities, CM’s SVP of Strategy Charlotte Diaz and Strategy Director Joe Cook share their glimpses of the road ahead. Thanks for the feature AdForum!.
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What impact will generative AI have on our industry? Our own VP of Technology, Ricky Bacon, shares his perspective on the ways that AI will make us "more creative, more insightful, and more productive . hold on for the ride." A big thanks to The Message Canada for the feature!.
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