Creative First
@CreativeFirstIN
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Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.
Joined February 2018
The campaign aims to bring scam awareness into public spaces. Read more at
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From Dave Portnoy to Pat McAfee to Brett Cooper, America’s most contrarian podcast voices are finding new reach all over legacy media. Read more at
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Edward Saatchi isn’t totally sure people will flock to Showrunner, the new AI-generated TV show service his company is launching publicly this week. Read more at
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Banijay Asia and Collective Artists Network have joined forces to launch a creator-driven content and IP engine, reshaping India’s digital storytelling landscape. Read more at
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July 2025 turned out to be blockbuster month for Indian cinemas, with four major releases collectively grossing over Rs 500 crore at the domestic box office. Read more at
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Experts say the estimated cost of establishing a new ratings system may reach Rs 500 crore, but building industry-wise consensus will be the real hurdle. Read more at
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The agreement is the latest between the tech company and mainstream Hollywood. Read more at
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Top Middle East broadcaster MBC Group has forged a groundbreaking partnership with Netflix under which the U.S. streaming giant will play alongside its Shahid streamer on MBC’s recently launched MBCNOW entertainment content aggregator. Read more at
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The Standing Committee on Communications and IT has asked the Ministry of Electronics and IT why ₹1,574 crore from last year’s budget has been left unused. Read more at
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One of the areas open for feedback is the rationalisation of channel categorisation, including buckets, genres, and languages. Read more at
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When self-regulation fails, the government has little choice but to step in with executive action, say experts. Read more at
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The re-release of Raanjhanaa by Eros International, featuring AI-generated edits, highlights tensions between directors and producers regarding creative rights. Read more at
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In our latest Industry Spotlight, @vivekkrishnani (CEO, @MovieVerseIndia) shares how the studio is building culturally rooted regional stories—from Tamil to Punjabi—for both local impact and global reach.
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Producers and creators must make sure that they obtain all necessary licenses before using AI in their work. Read more at
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President Trump waded into the complex issue of paying copyright holders whose works are used for AI training, saying it is impractical and would put the U.S. at a disadvantage to China. Read more at
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The announcement comes amid heightened scrutiny of social media’s impact on young users and follows the removal of over 635,000 accounts linked to exploitative activity. Read more at
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CJ ENM has announced the opening of a wholly owned subsidiary in Saudi Arabia, becoming the first major Korean media and entertainment company to establish a base in the country. Read more at
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The cable industry body argued that the move would significantly distort the existing level playing field between DTH and Cable TV operators. Read more at
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In Bihar alone, the government has sanctioned ₹64.56 crore for modernization of Akashvani Kendras and ₹4.31 crore for the revamp of Doordarshan Kendras. Read more at
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Production in the Los Angeles area continued to limp along in the second quarter of 2025, with a 6.2% decline in total location shoot days compared to the same quarter in 2024, according to FilmLA‘s latest report. Read more at
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