Cory Dobbin
@CoryOnBrand
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Founder @OthersideAds | Helping brands diversify their ad spend with programmatic that performs | Over $500M in ad spend managed | Guitar + audio nerd
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Joined January 2020
This is the simplest way to explain why CTV is such a strong part of the conversion funnel and can generate so much incrementality.
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Just bought 2x 32", 4k, OLED 244hz monitors to upgrade my office setup and I fear this is going to be me from now on
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I know everyone has been gripping the edge of their seats waiting for an update on this: I've officially hit world Master rank in Geoguessr. I did it. You can't hide from me.
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Here's a great example. To prevent my corporation from being dissolved, I need to file an annual report (for $12 btw) that effectively says I've met with all shareholders (I am the only shareholder). They make you agree to 5 years in prison if you 'misrepresent' any info, which
Canada hates business. I have been chased and hounded and squeezed for every penny I've earned since my first day of freelancing by the CRA. @Canada desperately needs a better system. Stress, headaches, and mountains of paperwork at every turn. Running a business here sucks.
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Cosigning this. When it became clear the only way to make Popsmith grow was to be the person to own Marketing and not hand it off to an agency this was the only real solution to the problem. Stop listening to large brands fix large brand problems and work with your peers.
Question: Why the hell haven't you joined Foxwell's Founders Group yet? If you're in marketing, it's literally the best, most useful group out there. All these channels (plus more) are packed with deep knowledge and advice. Stop thinking, go join it. You won't regret it.
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Bitcoin up or down? 5 minute up/down crypto polymarkets are now live. Powered & secured by Chainlink 🤝
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Join here (not an affiliate, just love it):
foxwellfounders.com
A tight-knit, supportive community of 500+ beginner/intermediate/expert marketers from two dozen countries, spending collectively $300 million per month on FB/IG.
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Question: Why the hell haven't you joined Foxwell's Founders Group yet? If you're in marketing, it's literally the best, most useful group out there. All these channels (plus more) are packed with deep knowledge and advice. Stop thinking, go join it. You won't regret it.
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Just completed a year-long lift study for a brand running our Connected TV > Display funnel, and the results were 🔥 >6x incremental ROAS across zips exposed to ads This doesn't work for everyone, but it works for many. And when it works, it really works Diversify. Your. Spend
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Is X completely broken for anyone else on mobile? For nearly a week I haven't been able to post or leave comments from my phone. I see tons of similar cases on Reddit but not one reply or notice from X themselves.
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Leaving the Meta Ads game was one of my best decisions ever.
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Dr. Squatch ruined my life 👀 (jk but kinda?) A year ago, I switched to Dr. Squatch because of its promises of being cleaner than others, and I wanted to take the natural route without just smelling like goat's milk. During that time, I had chronic dermatitis. Folliculitis on a
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Canada hates business. I have been chased and hounded and squeezed for every penny I've earned since my first day of freelancing by the CRA. @Canada desperately needs a better system. Stress, headaches, and mountains of paperwork at every turn. Running a business here sucks.
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It's crazy that I get to wake up every day and be a businessman. 12-year-old me would have been so unbelievably stoked. Never take it for granted.
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Designers taking inspiration from Marathon: I'd love to cook something.
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