Heather C. Orr 👩🏻💻💁🏻♀️🗣️👥
@Copytrigger
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Triggering growth for B2B SaaS, fintech, healthcare & regulated industries | Get 🔥 copy tips in your inbox 📩
SoCal 🌴 / ABQ
Joined April 2009
🧠 Your #Content Isn't "Underperforming"—It's Under-Diagnosed Before overhauling your strategy, ask: 1️⃣ Is this solving a problem for my audience? 2️⃣ Is it where & when they need it? 3️⃣ Is it aligned with funnel or free floating? https://t.co/5hH3sGRGJA
instagram.com
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The #Content Performance Matrix: One diagram shows what to do next with your content - Andy Crestodina
linkedin.com
🔴 If you're a content marketer, this is why you have Analytics! Some content gets real results. Some content …not so much.
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ICE forces strip searches on detained women after visits in Southern California https://t.co/qP8PSHurW8 via @LAPublicPress
lapublicpress.org
Some people decide not to participate in in-person visitation because they don’t want to take off all their clothes in front of a guard.
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This is Debbie Brockman, a WGN-TV producer and a U.S. citizen. In Chicago, she was pushed to the ground and arrested by MASKED NAZI ICE Agents during an ICE raid on Friday morning. They rammed into her vehicle & dragged her out. She was eventually released from federal
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⚠️ GRAPHIC CONTENT ⚠️ The Jacksonville Sheriff’s Office arrested a Black mother outside her child’s school after an officer confronted her about leaving her car illegally parked and unattended. This level of force on an unarmed woman in a school pick-up line is outrageous! 🎥:
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WATCH: Person recording video nearly hit by helicopter during crash near Los Angeles
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I’m so proud of the work the @ObamaFoundation’s Girls Opportunity Alliance is doing to ensure that girls around the world can get an education. Learn more about the grassroots organizations we’re supporting on this International Day of the Girl.
Happy International #DayOfTheGirl! Today, the @GirlsAlliance is announcing $2.5 million in new support for 54 grassroots organizations that are empowering girls around the world. This work means so much to me. Join us: https://t.co/xhtw6qkZBW
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People want to hear from people. For B2B marketers, this means thought leadership produced and shared by executives and other employees can be more impactful than relying on brand messaging.
linkedin.com
Four common myths tend to prevent professionals from building their thought leadership on LinkedIn. We’ll bust through them and provide strategies to help you get started.
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Seattle Times publisher and CEO to step down https://t.co/vFD7ZinfmV via @seattletimes
seattletimes.com
Seattle Times publisher and CEO Frank Blethen will step down at the end of 2025 after four decades of leading the family-owned company.
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That's a wrap on DevDay [2025], all sessions are now live to replay. https://t.co/vE6sEjx25V
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Every “dead list” is just a bored list. Wake them up with personality, story, and offers that actually feel human
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Have You Seen Her? LAPD Seeks Help Finding 28-Year-Old Ashley Marie Williams - WestsideToday
westsidetoday.com
Missing Since Aug. 27: Tips Wanted in Case of Missing Woman Police and relatives are seeking the public’s help to...
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Jane Goodall, Who Chronicled the Social Lives of Chimps, Dies at 91 🦍💐🌺🌸🌼 https://t.co/EMeSF36GSj
#womenscientists #womeninscience #JaneGoodall
nytimes.com
Her discoveries as a primatologist in the 1960s about how chimpanzees behave in the wild were hailed as “one of the Western world’s great scientific achievements.”
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Californians with an income below a certain level should receive an electric vehicle stipend. The refineries are leaving anyway — it’s time to build a transportation system that doesn’t rely on overpriced dinosaur fuel. We lead the way in so many areas. Why not this one?
How the Chevron refinery fire in El Segundo could affect California gas prices
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@GovPressOffice Texas megachurch pastor & former Donald Trump spiritual advisor, Robert Morris, has pleaded guilty to sexually abusing a 12-year-old girl. Will serve only 6 months in prison. https://t.co/L14atYVZgI
thedailybeast.com
Robert Morris will serve just six months of his 10-year sentence.
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AB 2316, or the California School Food Safety Act, will keep schools from serving six artificial food dyes including red 40 that has been shown to affect #ADHD in children.
usatoday.com
Some scientists say food dyes could make behavioral issues in children worse. Lawmakers in at least 10 states want to regulate them.
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My #newsubstacksub - Subscribe to the culture crunch 👇 https://t.co/yWsiTTMbII
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