Gareth
@ContentStylist
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Escaped teaching to become a writer | I help you write Words That Win to boost conversions and grow | 60+ brands helped over 13+ years
London, UK / Budapest, HU
Joined March 2012
One of the best marketing tactics I've seen: ๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ๐ถ๐๐. People are tired of persuasive language and exaggerated claims. But some brands do it differently. Here are 5 ways Patagonia has used honesty to become a billion-dollar company. ๐
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You become a powerful writer when you master using templates to your advantage.
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The biggest copywriting mistake when creating a website: Writing "Welcome to my site" in the hero section.
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You don't need a thesaurus. You don't need ChatGPT. You need your ideas, beliefs, and a spell-checker.
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1 way to improve your copywriting (ethically): ๐๐๐ผ๐ถ๐ฑ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น๐น๐ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐น๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ.ย Instead, use rational, data-driven messaging to highlight your skills and expertise. Rationality beats emotional persuasion.
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Stop trying to write like someone else. Start writing like you.
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Many people worry that they have nothing interesting to say. The truth is... You just have to be relatable. It's better than exciting.
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In 2013, I received the greatest compliment a freelancer can get. A friend of my client hired me. Here's how I did it (without being an experienced writer): - Showed a genuine interest in my client's business, - always delivered more than promised, - completed tasks WAY before
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Most people like to say how great they are. The best people let others do it for them.
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One of my biggest mistakes as a copywriter was overlooking the power of complementary skills. Instead of more frameworks, I should have been learning: - Psychology - Research skills - Time management Find and learn other skills that give you an edge.
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As a teacher, I used frameworks to plan all my lessons. They never got boring. Or repetitive. The secret? (it works for writing too) Donโt be scared to add your own twist.
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Thanks for reading! If you enjoyed this, 1. Follow me @ContentStylist for tips on writing words that win. 2. Share this thread with your followers. Tap on the post below to reach the top! https://t.co/Ik0oNohMwv
One of the best marketing tactics I've seen: ๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ๐ถ๐๐. People are tired of persuasive language and exaggerated claims. But some brands do it differently. Here are 5 ways Patagonia has used honesty to become a billion-dollar company. ๐
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TL;DR 5 ethical marketing tips (used by a Billion $ company). 1. Be honest about your mission & values 2. Share your processes 3. Create quality products 4. Support social and environmental causes 5. Inspire customers to share their experiences
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5/5ย ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐ Patagonia shares its customers stories. These honest and authentic tales demonstrate their products' real-life value and reliability. It creates connections with customers on a deeper level.
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4/5ย ๐ญ% ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฃ๐น๐ฎ๐ป๐ฒ๐ Since 1985, Patagonia has donated 1% of its annual sales to environmental organizations. Over $100 million has been donated. Proving they're socially responsible. And trying to create a positive change.
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3/5ย ๐ช๐ผ๐ฟ๐ป ๐ช๐ฒ๐ฎ๐ฟ Patagonia encourages customers to repair, reuse, and recycle their gear. "Don't buy new!" they say. This shrewd tactic: - Increases loyalty - Supports their environmentally responsible image - Highlights their products' quality
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