there's maybe 5-10 of your mobile app competitors on tiktok. and from those, only half of them are doing well. so you're left with only 3-5 competitors. to put that into perspective, there's 100s of jewelry brands on tiktok competing with each other...let that sink in. the

you also see this all the time at farmers markets. the booth owners purposely tie their dog in front of their booth to attract swarms of people, bonus points if your dog is a golden retriever 🥰

greetings human, buy my washing machine. extra furballs included

no one’s talking about this underrated lead magnet: place a cute cat in front of your bodega or any new york city corner store and you’ll see more people come into your store because of how cute the cat is i once went into an appliance store because of this and i was not in

it’s WAAAAY easier to sell products or apps to gen z, not just because of demand, but because the creator ecosystem is built for them. young people buy from young people. older people buy from older people. try finding a 55 yr old ugc creator…it’s tough. but 20 yr olds? there

for the UX/UI peeps: classpass doesn’t let me continue using the app unless 1) i rate my recent class OR 2) click “i missed this” there’s no absolutely way to exit out of this screen without replying to those two options. i’ve already got charged twice this way for

consumer apps have a big advantage when there’s a female on the team, especially in growth marketing. if tiktok is your main channel, most creators are female too, and they’ll just naturally vibe more when talking to another female. it’s that simple

okay since everyone's askingggg i'll share it:

listening to raves while doing repetitive tasks on my laptop is such a superpower. not only do i enjoy my tasks more...but it also gives me SO. MUCH. ENERGY.

PTO has always been a strange concept to me. i remember being 23 and seeing my friends, fresh out of college, mapping out their vacations a year in advance just to make sure they used every last hour of PTO. getting paid not to work? it was something i couldn't wrap my head

maturing as a founder in nyc is realizing i don’t need to chase every luma invite... i checked the guest list of this seemingly impressive event, saw it wasn’t aligned with the immediate network i want to connect with, and stayed home to build instead. no rAgrets

that and i would go on lipsynctok and see what are the most common parts of the song people tend to lip sync to

if i were trying to blow up as a music artist, i'd intentionally write hype lyrics designed for virality—something people, especially women, can’t resist using in their tiktok videos or ig reels. i was listening to a john summit set, and one of the remixes had this line: "go

queued:

you reach for another coffee during your mid-day slump. i queue up another edm set on youtube. we are not the same.

long-form text on screen for mobile app marketing in 2025 is what native tiktok effects were to ecommerce in 2021—super simple yet has a high chance of going super viral