If you're hiring or re-evaluating your agency, this breakdown might save you from a costly misstep. 🔗Read it here: #B2BMarketing #SaaSMarketing #ContentStrategy #MarketingLeadership #B2BContent #SaaSFounders #CMOtips.

We put together a breakdown of how to choose an agency that actually drives growth. No fluff. No theory. Just real lessons from people who’ve seen both sides.

If your agency isn’t thinking about decision-stage buyers from day one, the ones actively comparing solutions. you’re likely left with surface-level blogs and a leaky funnel.

One theme kept coming up:. Agencies were delivering content, yes. But not always to the right audience. No one asked if the readers were actually in the buying zone.

We spoke to dozens of SaaS CMOs, CEOs, and Founders about their experiences with content agencies. Some had great partners. Most… didn’t.

Is your content agency obsessed with traffic…but not sign-ups?. That’s the red flag most B2B SaaS leaders miss🧵

If you want your SaaS product to show up in AI answers…. Start rethinking where (and how) your brand appears online. We broke this down in more detail here: #SaaS #ChatGPT #MarketingStrategy #B2BMarketing #Concurate #AIvisibility #SEO.

Content marketing has changed. Search engines used to matter most. Now it’s about how your product story is distributed across the web. That’s what AI learns from.

So, what should you actually do?. It’s not just “write more content.”.It’s time to optimize your SaaS for AI visibility, not just SEO.

What about Reddit, YouTube, and product blogs?. They add marginal value….But help round out niche or emerging product categories.

Two under-the-radar signals that matter more than you’d think:. 📘 Wikipedia = trust & authority.📰 News mentions = credibility for enterprise buyers

18% of the influence comes from review platforms like G2, Capterra, TrustRadius. All highly scannable and AI-friendly.

34% of ChatGPT citations come from expert listicles, comparisons, and roundups. Think:.“10 Best CRMs for Startups” by TechRadar.“Top AI Voice Tools” by DemandSage

We studied ChatGPT answers across dozens of SaaS categories. What drives visibility?.Let’s just say… your website alone isn’t enough.

CMOs keep asking:. “How do we make sure ChatGPT recommends our product?”. Here’s the thing. It’s not about ranking #1 on Google.

Ranking on Google ≠ Showing up in ChatGPT. If your SaaS tool isn’t mentioned by AI, it’s probably not your SEO’s fault. We reverse-engineered ChatGPT’s SaaS recommendations. Here’s what we found 🧵

Huge props to all the teams behind these launches. You’re solving for clarity, UX, and utility. not just hype. Tools that work matter more👏. #ProductHunt #AI #Startups #BuilderTools #Innovation #AgenticAI.

#Findable. Content marketers. this is your SEO playground. Optimize for ChatGPT rank, content gaps, and AI search discoverability.

@huhu_ai . AI agent for e‑commerce: from product visuals to SEO-optimized content, all generated from one link.

#TheGistOf. Mini-sites that tell stories, not just link lists. Perfect for creators and personal branding.