Secret’s out, IU’s beauty hack is here! Add Colgate Optic White Purple Toothpaste and Serum to your beauty routine for a brighter smile! (vs. Colgate Optic White Mint Plus Mineral; with regular use, results may vary) C0225P071725C

Happening now: #ColgateFreshConfidence Masterclass with UAAP courtside reporter, Vicsi Burgos 🎤

#ColgateFreshConfidence Masterclass with UAAP Courtside Reporter Vicsi Burgos starting soon! ☺️

Catch #ColgateFreshConfidence here at the Ateneo for Nylon Campus Fair 🥳🥳🥳

Tiktok Beauty Fest happening now at BGC Ampitheatre 🥳 Come visit the Colgate booth for photos & surprises! #ColgatePurple #IUxColgatePurple

@ColgatePH #KATHRYNxCOLGATE 👑Congratulations @bernardokath

@ColgatePH congrats @bernardokath #KATHRYNxCOLGATE

Another win by Kathryn ❤️🌊 Thank you, @ColgatePH 🥹 #KathrynBernardo #Colgate

Our star, our IU. ✨ Keep shining brighter every year. Happy Anniversary from your #ColgatePurple fam! 💜 #IUxColgatePurple

Now go and seize the day with your bright and confident smile! #ColgatePurple #ColgateBeautyBrunch

Make sure to take home this beauty hack with you! #ColgatePurple #ColgateBeautyBrunch

Ofc the secret is your own bright and beautiful smile! Your confident smile is a beauty secret like no other! #ColgatePurple #ColgateBeautyBrunch

Now it's time for dessert! And the ultimate beauty secret perhaps? #ColgatePurple #ColgateBeautyBrunch

Winners of a color analysis session 🎉🥳 #ColgatePurple #ColgateBeautyBrunch

This duo dish works perfectly together, just like the tandem of Colgate Optic White Purple Toothpaste and Serum! #ColgatePurple #ColgateBeautyBrunch

Lets swatch it so you can see how its consistency is really serum-like! #ColgatePurple #ColgateBeautyBrunch

It’s brighter already! #ColgatePurple #ColgateBeautyBrunch

So focused 👀 #ColgatePurple #ColgateBeautyBrunch

Test out the duo and see how it compares with other brands. #ColgatePurple #ColgateBeautyBrunch

Meet the perfect pair: Colgate Optic White Purple toothpaste and serum! 💜 #ColgatePurple #ColgateBeautyBrunch

Let’s toast to a great morning! 🥂 #ColgatePurple #ColgateBeautyBrunch