
Colan Nielsen
@ColanNielsen
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VP, Search @SterlingSkyInc | Faculty/Speaker @localuniv | Google Business Profile Product Expert | Mod @localsearchlink
Toronto
Joined September 2011
FREE WEBINAR: How local businesses can rank on Google using YouTube! Join myself & @creatorunlock on Oct. 22 at 12 PM ET to learn the secrets. No massive budget? No problem. Register now for the live session or the on-demand replay! 🔗 https://t.co/aeP0yNDv8S
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Clean up your navigation - not every page needs a spot in your main menu. By focusing the navigation on pages that actually convert - we're increasing traffic and conversions for clients Learn how we did it 👇
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ICYMI Last week our own @ColanNielsen was a guest on the Raving Patient's Podcast with @drlentau to bring you real data and clear answers about reviews and dental practices! Listen here: https://t.co/F5x42evCM6
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Join my colleague GBP Platinum expert @StefanSomborac TOMORROW October 14th for a GBP AMA Get your Google Business Profile questions answered. Visit https://t.co/CEeUYl9Wwg on 10/14 at 10AM ET and bring your questions!
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Thinking of hiring a full-time local SEO instead of working with an agency? Makes sense... until you do the math. In this video, We break down what it really costs to hire in-house vs. hiring a local SEO agency. Salary? Benefits? Tools? Time spent staying current with Google’s
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❄️ ☀️ Seasonal Category Update Tip Most businesses update their hours, some update their photos. Almost no one updates their Google Business Profile category. Big mistake. If you’re in a seasonal industry and your GBP still says “Furnace Repair” in July… congrats, you’re
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Dental practices: Stuck competing with practices that have hundreds of reviews? Our own @ColanNielsen was a guest on the Raving Patient's Podcast with @drlentau to bring you real data and clear answers! Listen now: https://t.co/F5x42evCM6
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A week from today - tune in as GBP Product Expert @StefanSomborac of Sterling Sky takes over our subreddit to answer all your questions about Google Business Profiles in an AMA!! Need help optimizing your GBP or recovering from a suspension? Be sure to visit
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Has a great chat with Christian Hustle on Local Marketing Beat. We dove into how Google Business Profiles are still the backbone of local visibility—even as AI reshapes how people discover businesses. We also explored the growing influence of platforms like Reddit on local
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Think SEO is expensive? Try building your own in-house SEO team: 📍 $75K+ for one analyst (who MIGHT have all the skills you need, but unlikely) 📍 Add benefits, software, hardware, training, management... 📍 Oh, and you’ll still need tools that could cost up to five figures
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Hello 2007! Here’s an old-school SEO trick that still works wonders: ALL CAPS in your title tags. It may seem obnoxious, but after testing it for years, we’ve seen a real boost in click-through rates (CTR). Here's the gist: We started noticing big sites like Yelp and
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ICYMI: Sterling Sky has acquired Ranking Academy! I announced on Wednesday that we're adding the @rankingacademy brand into the @SterlingSkyInc family! Ranking Academy will stay its own brand and channel—and yes, Luc will still be involved in creating content and videos there.
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Starting to see search results where AI is replacing local packs 😱 This is not a better user experience. The 2nd business here actually has reviews, photos etc but they are not being pulled in because AI results are still pretty stupid. This result has: 1. AI results 2. LSAs
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Well if you thought keywords in the business name was already too much of a ranking factor, they can actually get you a single result (not 3) when Google decides to use AI to generate a local pack. 🙄 Keyword 1 = car accident lawyer Petersburg FL Keyword 2 = garage door repair
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We’ve been hosting monthly Local SEO webinars for almost 2 years—and guess what? They’re all available on demand. Free. From deep dives into GBP, to vertical-specific advice for home services & law firms, to handling Google updates without losing your mind—it's all there. If
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Google is removing their Q&A API in November, according to @dale_mcgeorge at @JeptoApp. It seems the Questions & Answers feature will be updated and possibly scaled back. If you manage GBP, heads up—this could change how you monitor or pull Q&A data. Read more:
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BIG NEWS for us today! Sterling Sky has acquired Ranking Academy! I am thrilled to be bringing Ranking Academy's brand into the Sterling Sky family! Ranking Academy will stay its own brand and channel—and yes, @rankingacademy (Luc) will still be involved in creating content
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Most local businesses are sleeping on YouTube. Don’t be one of them. On October 22 at 12PM ET, I’ll be joining @creatorunlock (Jeremy Vest) to break down how local brands can actually get found—and win—on YouTube (yes, even if you’re in a “boring” industry). We’ll unpack: ▶️
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Too many Google Business Profiles, too little time? 🤯 @ownyourserp shares a game plan for multi-location businesses looking to manage GBPs at scale without the headache. Learn how to: ✅ Verify listings with a domain-level email ✅ Use business groups for better organization
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