Matt Cohn
@CohnCommerce
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Office of the President @Shopify. Making commerce better.
Toronto
Joined November 2024
Happy BFCM!
Black Friday is a big deal. the entrepreneurs who make it happen? even bigger that’s why we’re back on @SphereVegas, lighting up the world’s largest LED screen with their real-time orders
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Thanks for having me on the pod 🫡
今週のCEREAL TALKではShopify本社でプレジデント直下のMatt Cohnさん (@CohnCommerce)をインタビューしました！ ShopifyのAPIファースト文化、成長企業が陥りがちな「Complexity Creep」、エージェント型ショッピングについて話しました。 https://t.co/9aT7V972Nx
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Denim I trust, tech I’m proud of. Loved interviewing Sofie Kuehnen to learn how @PaigeDenim is blending classic style with modern tech. Their move to Shopify led to a 50% boost in online conversion—proof that rethinking retail pays off. Read more: https://t.co/lFshUP1PJa
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Talk about retail innovation. AI-powered interactive screens that blend physical and digital commerce like never before? Unheard of. Proud to work with the David’s Bridal team and very cool to see them push the envelope of the retail environment itself.
David’s Bridal transforms stores into tech hubs with Shopify integration https://t.co/flpvQe6oyd
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The Shopify ecosystem energy in Toronto is already 🔥 let’s have a great week!
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24 hours after Editions launch and it’s hard to overstate how much Shopify just pushed commerce forward again. AI updates—like Knowledge Base App & Global Catalog—are MASSIVE catalysts for better product discovery as shopping shifts to AI-powered, conversational experiences.
The Summer ’25 @Shopify Edition is live. And this one's theme is Horizons — because this isn’t just about what we’ve built. It’s about where commerce is headed. Here are just a few highlights: - Horizon themes: 10 new AI-powered themes. No code required. Built for speed,
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Still deciding if I like the Pixar, Muppet, or Simpson version of us the best 😂
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Get ready for even better search!
Today we've acquired @VantageAI and welcomed founders @nigelcdn, Lance Riedel and the team to Shopify. Their incredible Search platform will level up the search experience for Shopify users. Now, why Search is important is left as an exercise for the inquisitive reader :-)
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Vertical AI agents are the new Crypto: - Initial public reaction is hype followed by skepticism followed by 10x hype - inevitable to be universally integrated
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Hard to beat GenAI applied like this. If you’re a Shopify brand, don’t sleep on leveraging AI for images and video in 2025 🔥
It's 2025, fashion brands have no excuse for lacking diversity in their campaigns. AI is making it effortless to showcase your clothing on models of all backgrounds and body shapes.
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+17% first time shoppers YoY +59% in return shoppers +44% mobile purchase volume in last 2Y ...fair to say ecomm is firing on all cylinders
Last year, over 875 million people bought something from a @Shopify merchant's store. That’s essentially 1 in every 6 Internet users. People are buying from the brands they love, and those brands are powered by @Shopify.
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Easily one of Shopify's most underrated gems: The Shop App. It’s a natural extension of your website with millions of potential customers at your fingertips. 🎯 Customer Acquisition: Enhance CAC with Shop Campaigns & earned Shop Cash 🔍 Product Discovery: Benefit from
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Why Shopify's Combined Listings App is a hack for increased discovery & conversion. - Custom URL Slugs: Create SEO-friendly slugs that enhance search visibility and make your listings more accessible to customers. - Bespoke Merchandising: Variant-specific images and
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Going to start a series highlighting underrated Shopify features that are massive revenue drivers for our merchants. DM me or reply here if there’s anything you want to see in particular.
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Seeing a lot of buzz around AppLovin as a prominent stream for increased ROAS & diversification from other leading ad platforms. This is consistent with what we see in commerce - trends and revenue levers are shifting at an unfathomable rate. The only thing that is constant is
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