We're no longer actively using this account anymore. But, we'll continue to post on our main account @Clearcast (as well as our LinkedIn . Make sure you follow the main account to keep getting updates on #TVAds, code rules, #training courses & more. 👋.

RT @Clearcast: Get up to speed with the latest rules, industry changes and advice.✅. Read more: #TVads | #Advertis….

Thank you for joining #Ad #Accessibility training today!🤗 We're proud to deliver this, in collab with @RNID & @RNIB, in the hope it will encourage the industry to make #AdsForAll. 😭Missed it? Keep an eye out for how to access in the future! #WatchThisSpace

📣 New course: Ad Accessibility Training!. We are excited to launch our new course with @RNID & @RNIB, geared to make your ads as inclusive as possible. Book your place now for a morning of accessibility insights in advertising!. Find out more here:

Hope these were helpful! Keep an eye out on us next week for another instalment of #WeeklyInsights 📺

✍️TV Admin:.-Run by Danny.-Can take the day-to-day admin of getting an ad cleared (& delivered) off your hands.-Will submit for (UK & intl) clearance (& delivery) on your behalf.

🎨Copy Dev:.-Run by Pete.-Will work with you early to workshop your creative.-Gives your best ideas the best chance for CC approval.

A: No problem. I'd definitely recommend both services! They're great from when you need an extra helping hand, or some expert advice to develop your fresh ideas for TV. More info on these below.

Q3 comes from an #Advertiser delegate:.🤔We’d also love to know about your TV admin and copy development services please! #WeeklyInsights.

A: We apply a code to VoD ads which correspond to which timing restriction it would be given (if linear TV). The Broadcasters then use this to schedule the ads around appropriate programming.

Q2 is from the last #Agency webinar:.🤔How do timing restrictions work for video-on-demand platforms? #WeeklyInsights.

A: Restrictions can be for many reasons eg avoiding harm, offence, dangerous emulation. As well as this, some product categories get an automatic minimum restriction (regardless of content) if outlined as unsuitable for certain audiences. Full list here:

Q1 is from May's #Advertiser webinar:.🤔Why was an ad given a timing restriction when I cant seem to figure out what in the content of the ad would have triggered this? #WeeklyInsights.

Welcome back to another instalment of #WeeklyInsights to help you with your TV ads📺. Following from the last one, today we'll be sharing some more Q&As received on our #Agency & #Advertiser webinars. Check it out 🧵

Last chance to book onto the final #Claims #Masterclass of the year!. This Weds (✨2 days to go✨) join the 90-min webinar & delve into #TV ad claims. Understand how to build a great claim & provide the right evidence to make sure it makes it to TV. 🔗

Hope this week's #WeeklyInsights helped you out - let us know if you have a topic you'd like us to cover next time. ✨Have a great weekend✨

A: Ads & programmes are:. Considered differently:.- Advertising v entertainment.- Less viewer choice on content when seeing ads. Assessed differently:.- Ads: against BCAP code (we can escalate to Broadcasters who are the final arbiter).- Programmes: against other guidelines.

Q3 comes from the #Advertiser course:.🤔What's the difference between what TV programming can show before 9pm & what we can show in ads? Because for example, we've seen nudity post 9pm on TV recently that we dont think would necessarily be allowed in an ad. #WeeklyInsights.

A: The most common reason ads dont get approved is lack of evidence! It's important to provide robust substantiation for every claim in your ad, otherwise we'll just come back and ask for more, slowing down the process (or perhaps not being able to approve it at all!).

Q2 from last week's Agency #webinar:.🤔What is the BCAP or CAP code rule that most people get caught out on prior to air (eg dont get their ads approved by Clearcast)? #WeeklyInsights.