Throughout this year, we are going to be celebrating 🥳 - 40 years on earth - ⁠25 years in the media - ⁠21 years of business partnership - ⁠20 years of Red Media Africa - ⁠19 years of The Future Awards Africa - ⁠15 years of https://t.co/kdzFaC7zvt

Former Senator Ike Ekweremadu had a problem that money and power could not solve. On the other side was Daniel. He had what they wanted, and they had what he needed. — To watch, go to https://t.co/OC56JIkMdV and to listen go to https://t.co/mYlMbloG15.

“I kept saying I was 22 for three years, and when I realized I was 25, I was depressed for a few days,” Yemi Alade shares with me on what it felt like to suddenly realize how much time had passed. — To watch, go to https://t.co/OC56JIkeon

FUTURES TRADERS: Get 40% off all evals, no activation fees, end-of-day drawdown in our live-market PRO+ accounts…and still daily PRO payouts!

We don’t need to copy the West. We just need to refine our voice and build on what already works. Don’t sneer, train. Don’t erase, elevate. It’s time to stop waiting for validation. Let’s bet on ourselves,on our continent. Overtaking is allowed. Tell African stories to Africans

My guest today is the founder and CEO of Selar, Douglas Kendyson. He tells me about his journey, working at different organizations like Paystack and Flutterwave, moving from Lagos to Dubai after getting a job, losing that job. — To watch, go to https://t.co/OC56JIkMdV

We now have just 3 slots left for The #WithChude Retreat. If you register as a group of 3, you’ll get a 15% discount. We want to close this up soon. 5 - 7 December. Beachfront location. Lagos, Nigeria. Register on https://t.co/wmHnPK801o Let’s be human, together.

King’ori is one of Africa’s most dangerous interviewers. And one of its most watched. When I knew I was finally doing pan-African interviews, his was the first show on my list. My full Africa-first thesis. Unapologetic. #OprahsFirstSon #MadeForAfrica #MadeForAfricaTour

Twenty years ago, @DebolaLagos and I started @redmediaafrica with nothing more than the conviction that African stories deserved to be told, boldly, beautifully, and transformatively. Register now at https://t.co/MdpDRK90zf

Oh wow. I am so deeply honoured that the London School of Economics has announced a prize in my name—The Chude Jideonwo Prize for Creativity—for Black History Month 2025 📩 Submissions: Email: International.Development.Pfal@lse.ac.uk Deadline: October 18 2025 (midnight,UK time)

We’ve already filled the original seats for The #WithChude Retreat (formerly known as The Joy Retreat) This is a quiet 3-day gathering away from the noise, guided gently and joyfully. 5 - 7 December. Beachfront location. Lagos, Nigeria. Register on https://t.co/wmHnPK8xQW.

Tiwa savage came at me because my friend was having an affair with the husband of Tiwa - Seyi Shay opens up on the altercation between her and Tiwa savage You can watch on YouTube by searching for ‘#WithChude (Seyi Shay)’. — To watch, go to https://t.co/OC56JIkMdV

Seyi Shay brought her utterly gorgeous daughter Issalove on our set — the first time she’s done that in an interview. I’m always honoured when our guests trust us with such personal, sacred moments. The sweetest moment. The loveliest little girl ❤️ Get ready. It’s intimate.

Many of your mates are steadily, quietly cleaning out. I beg you: Don’t be distracted by the heat and the noise. We need you yo succeed for all our sakes. Till next time. ✌🏾 #AfricanCreatorEconomy #WithChude #OvertakingIsAllowed

and you're recording your content at Ogun Waterside while working (real-life example from one of my fav creators today!) Don’t be fooled by those yelling loudest online. The African creator economy can be a real business for you.

The market doesn’t care about your ‘brand’. They’ll end up giving you ‘useless virality’ or, even worse, ignore you after you’ve borrowed and wasted money. The audience only cares about compelling content, even if your face is ashy,

I’ve been in this space since I was 15. I’ve seen people rise fast and crash hard as the creative economy has evolved. The ones who last? They reinvest. They evolve. They think in terms of net profit — not Instagram likes.

And remember: Many “popular” creators will be broke in 5 years. Why? Spending more than they earn. Mistaking popularity for sustainability. Prioritizing perception over profit. No moral judgement. But there’s no wealth in it either.

Instead of watching “digital socialites”, watch the data: The best niches right now? • Movies (for now) • Faith content • Sex & comedy (still holding) • Sports & travel • Live music & events • Crime, history, news, activism (don’t shoot the messenger)

- build: • Posting what you ate (low ROI) • Lifestyle content (oversaturated, expensive, monotonous) • Constantly chasing brand deals (unreliable) • Podcasting — unless you’d do it even if no one was watching (saturated, winners broadly limited to first and last movers)

don’t worry, you don’t need any of that. Like True Crime Daniel and EditorialBeauty356, you can just focus on building the content. In fact, without the distraction of a public brand, you’re more likely to win financially. Here's what not to waste energy on if you're trying to

You need: Something worth watching Discipline to avoid the unnecessary activities above Content you can make consistently without emotional burnout or financial stress So, if you are introverted, mission-focused, and don't like the drama of social media and public life,