early stage founders who don't create content, hire people who create content, or consume content in the space they are building will get destroyed by competitors who do. content isn't just marketing, it's a core mechanism for hiring/fundraising/gtm we teach this at @speedrun

a beautiful visual history of Technology from 1965-present well done @GauravAhujaK

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Balaji Srinivasan says every startup now needs a founding creator. Someone who speaks for the product before it ships. “The founding engineer is the how… The founding creator is the why.” @balajis

Meet @madelinehpark and @benleejamin, co-founders of Vega, from the class of SR005. They're building a reverse social network to restore the feeling of being part of a village. This is their story.

Would you give up a "dream job" to chase your childhood dream? Elena did. This is her story.

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this 🐐 had a child during speedrun, what's your excuse?

scenes from @speedrun ddddemo dddday

unreal @speedrun moment #3491 - shooting a launch video in the same studio as the Dark Knight. if you're a fashion enjoyer, follow @lekondonyc

Introducing Vega: See who you are, from the people who matter.

45 @speedrun announcements 37 video launches 18 Request for Startup videos …all in the last 10 weeks

astonished by what @amypretzel & @eleelenawa have accomplished during @speedrun they took founder-led content seriously by dropping a vision piece a few weeks ago and following it up with daily build-in-public updates. Soooooo many little decisions and testing that went into

application link:

attention is currency. distribution matters. every founder has a story, and today's stories are videos. We've built several @speedrun programs to help founders become better storytellers: 1) brand lab: we offer cost-effective design services to take your brand from 0-1: decks,

i will personally pay $100 to anyone who uses 'rjd2 - ghostwriter' in their launch video

this video is so good that you can literally close your eyes and still understand the core message. audio design is a severely underrated craft. the script + the narrator + mf doom this is about to spawn an ungodly amount of tech/hiphop launch videos next month

I see too many creator (i refuse to say influencer) marketing strategies fail because of INSANELY BAD COLD OUTREACH: -don't just introduce yourself by name, mention you are a founder, establish credibility -for the love of god link to your website, app page, or any other social

effective launch videos: -crystal clear product demo (answers "wtf is it?") -shows hypothetical audience using the product (BONUS: captures exact environment/settings) -captures vibe of product (social? creative? utility?) @reve fkn nails it all in this.

@hthieblot @fdotinc our next @speedrun class starts January 26th, 2026. we provide founders with four simple resources: 1) a 20+ person on-site branding/design team for those who need help with positioning and identity 2) bookable content studio where we can help film you if you've never made a

i heard the term 'fincumentary' lately (cc @hthieblot) which references the style of founder videos coming out of @fdotinc - i love the culture that has been cultivated over there, capturing all the little moments. being in a content-minded environment is everything.

why toil away at some larger tech company's 32nd product feature video when you could put your fingerprints on the very first iteration of a company's identity? if not more impactful, it at least sounds a lot more fun.

my eyes are starting to open into a vibe shift happening in SF too - startups feel like a new creative person's heaven. for early stage companies, storytelling is everything. it's naturally human interest centered around founders who now WANT to be the main character

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