Celia Richardson
@CeliaRichards0n
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Director of Communications @nationaltrust . Leading with tea, scones and optimism. These tweets are just mine.
Joined May 2010
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The flooding pictures are coming in from our property teams. It’s extraordinary that critics say the National Trust shouldn’t campaign on climate change and we should stick to our ‘true purpose’. Caring for places like this is what we do; fire and floods destroy them.
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This is not true. I go to work at the National Trust every day and all I see is kind, patient and dedicated service to the nation. Its nature & wildlife, its heritage and its people.
The National Trust regrettably dislikes our nation.
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National Trust Council election results have been announced. Record turnout. The five candidates recommended by the elected Council’s Nominations Committee were voted in by our members. Thank you for voting. It’s important. The National Trust is for everyone, for ever.
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National Trust Council election results: all 7 candidates recommended by the Nominations Committee made up of National Trust volunteers and members have been elected. Turnout was very high this year. Thank you very much for taking part.
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Yesterday the Daily Mail claimed
@nationaltrust
has 'secretly' stopped using butter in its scones in a 'virtue-signalling betrayal' of heritage. It now transpires the very same Daily Mail glowingly published our scone recipe in 2018 MADE WITH MARGARINE!!!
Stand by for the National Trust's Coleen Rooney moment. It's a Wagatha Christie-style discovery, but for scones, and it's big.
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As my 17-year-old would say, this is ass. I’m currently at the bottom of the garden in the twilight, watching him make dinner through the kitchen window. He was 6 when he was diagnosed with an aggressive leukaemia. We owe literally everything to the NHS.
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Article in today’s Daily Mail. The Trust didn’t remove Easter from its egg hunts. We did say Henry VIII used mobility aids because it’s true. Was research though - not a rebrand. We’re not allowed to rebrand historic figures as far as I know - that’d make my job sought-after 🤔
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To clarify once again: Restore Trust is NOT part of the National Trust. Restore Trust is the trading name for RT2021Ltd, a private company. This is really important. Please challenge this claim when you see it in their corporate communications. Please RT.
@Workwor49682633
Absolutely not! As we've made clear, we are part of the
@nationaltrust
ourselves!
Where is the evidence that millions of members disagree with our aims for greater democracy and accountability?
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The resolution against National Trust participation in Pride was not carried; the resolution against ‘rewilding’ also not carried. The resolution calling for an Ombudsman to regulate the Trust was not carried.
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Absolute scenes at the National Trust this morning. We have more than 4,000 clocks.
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Call me old-fashioned but the national trust has been standing up for nature for 128 years.
Call me old-fashioned but I don't think it's a good idea for the National Trust to be issuing statements in the style of a Labour Party press officer
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In today’s Daily Mail: The National Trust has now banned mushrooms, ‘putting thousands of jobs at risk.’ We have not banned mushrooms, nor are we boycotting any fungi. We don’t sell anything grown in peat, but the rest of it is - hallucinatory.
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Communications teams at the other museums and galleries get so envious of us at the National Trust. You just can’t pull in headlines like this at the Tate or V&A.
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The National Trust has been criticised for ‘lecturing’ on the climate emergency, and told to stick to its ‘true purpose.’ World-famous gardens in our care are now blooming four weeks earlier than expected. Nature can’t be silenced.
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Media corrections have been a big part of our year
@nationaltrust
We close with a request that Basil Brown, rather than Basil Brush, gets credit for the most significant archaeological discovery of the last century. I’m a big fan of Mr Brush, but facts are sacred.
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Today the Telegraph advises its readers to avoid fees funding charities that care for UK heritage and nature by paying as if they’re visitors from New Zealand. Maybe our charity magazines should cover the various ways to avoid the Telegraph’s paywall.
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Hi again Stefan. This private company now has 2 separate websites, 3 trading names, a spokesperson at a Dubai-funded thinktank, and lots of paid advertising. All trained on 1 UK charity. That’s what’s worrying. But our members remain a fantastic bunch, and I remain unscared.
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The private company Restore Trust is now circulating a fundraising email asking for 'donations' & claiming that only 15,887 National Trust members voted against their Quick Vote resolution this year. This is not true. *69,715 members voted against it and it was defeated.* Pls RT
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The culture warriors have reached the gates of the citadel. Now our scones are ‘‘secretly woke’.If you come for our scones you’d best not miss. (National Trust scones have been made without butter for many years and we publish all our recipes).
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Paid-for canvassing for Council seats has been unsuccessful. This is important for the UK voluntary sector.
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This headline claims the National Trust won’t admit the Director of Restore Trust to its AGM. It isn’t true. Members enter a ballot to attend in person. Not all get a seat. Guaranteeing a place to a member because of their affiliation to a private business would be unfair to all.
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It’s a profoundly sad thing when you’ve spent your whole life feeling childish joy at the sight of the sea, but now when you see children on the beach, you worry about sewage.
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NB this is NOT an advertisement for the National Trust. It has nothing to do with the charity and we have not asked anyone to give their details to this company.
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A few people’ve asked about the impact of the Daily Mail’s wokesconegate, on sales of National Trust scones. The ‘scone per visitor’ trends in the 10 days following the news were:
Cheese (non-vegan) = no change
Fruit = no change
Plain = 15% increase
Victory to woke scones 🫡
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Right everyone. This is a plover chick. We do not serve mushrooms grown in peat because our excellent nature team told our excellent f&b team that the plovers need the peat more than we need peat-grown mushrooms. So we now serve other mushrooms. OK?
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More than a million National Trust members are children. Opening a facility for them shouldn’t really be controversial.
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Once again for the people in the cheap seats (and I’m giving you a hard Hattie Jacques stare,
@guardian
) we have not banned mushrooms. More than a year ago we stopped serving mushrooms grown IN PEAT!
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Front page of today’s Telegraph Sunday section. Every year the Telegraph publishes a slew of stories like this in the run-up to the National Trust’s AGM, as the private company Restore Trust works to get its chosen candidates onto the National Trust’s ruling Council.
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I’m waiting for corrections & an apology for this article. In it Sir William has repeated a claim the Telegraph has had to correct before. It printed the very same wrong claim when it was made by Lord Sumption - correcting it days later. Meanwhile the story gets reported onward.
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Everyone’s entitled to their view but the number of MPs and commentators now saying our institutions have been ‘captured’ when they disagree with decisions of those institutions is divisive populism and sinister. Institutions aren’t there to be used for political wedge-driving.
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The way it works is this: The Telegraph has an establishment figure write an opinion piece. Because it’s an opinion piece they don’t have to fact check any claims with our press office. So inaccurate claims get printed. Then the article’s used as a primary source by other papers.
I’m waiting for corrections & an apology for this article. In it Sir William has repeated a claim the Telegraph has had to correct before. It printed the very same wrong claim when it was made by Lord Sumption - correcting it days later. Meanwhile the story gets reported onward.
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Flooding again. Chaos, damage and hard work again. We need more trees, more beavers, more protection of peatland and rivers, and more carbon reduction (Climate baiters, pls don’t bother - v busy woman).
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If you click on the link to the ‘grassroots activists’ the Telegraph refers to in this piece, it is the group whose spokesperson is based at the Dubai- funded London thinktank the Legatum Institute. I don’t think that’s very grass roots.
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After failing to get National Trust members to vote for its candidates, Restore Trust announced its Director would move to offshore-funded thinktank Legatum Institute. Now Legatum's produced a report calling for political intervention in the National Trust
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For heaven’s sake, Elon. I’m a middle aged woman tweeting about scones and rhubarb and I’ve got a full day’s work ahead of me. Nudes in profile just about the last thing I need. Sort out your algorithms, please.
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The Daily Telegraph has apologised after breaching the Editors' Code when it published claims made by Restore Trust about non-existent mass sackings at the National Trust. 1/3
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I got a lot of ‘it’s just a flood plain’ responses to my earlier National Trust flooding pic. So here are some more: Belton and Charlecote this morning. Deniers will deny but this is what our people are seeing today at the places they look after on behalf of the nation.
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Fact check: the MP who wants a new group to give ‘parliamentary scrutiny’ to the National Trust (an independent charity) says the Trust ‘was set up by Parliament’. This is not true. It was set up by 3 citizens including the well-known social reformer Octavia Hill.
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Sometimes I imagine what it would be like if most of the accounts posting this sort of thing were real people and actual members of the National Trust.
@nationaltrust
I will not be renewing my membership in 2024 purely because they omitted Easter and Christmas from their Calendar.
The NT are Woke and Anti Christian.
Defund the NT.
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I loved All the President’s Men. Watched it with my Dad. I had no idea I’d one day go on to have a Woodward & Bernstein moment, over the Daily Mail and margarine.
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Today in the House (parliamentary) mag I’m accused of ‘spreading strange conspiracy theories’ about Restore Trust. The theory I’ve ‘spread’ is that it’s not grass roots, but backed by lobbyists & thinktanks. The person making the accusation on behalf of RT works at…a think tank.
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At the National Trust AGM Lord Sumption, a Council candidate backed by Restore Trust, claimed the Trustees select the Council themselves. This was immediately corrected by an NT lawyer - members elect the Council. The Telegraph printed it anyway. Today a tiny, garbled correction.
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This article had to be amended by the Daily Mail because it included things that didn’t happen at our AGM re ‘gay history’ and the history of slavery. Making this stuff up isn’t just unpleasant, it can be dangerous. And Restore Trust is a private company.
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And the National Trust’s core purpose isn’t just “restoring and maintaining historic properties.” It looks after the Lake District, Snowdonia and the habitat of more than a third of protected species in the UK, for heaven’s sake.
This article had to be amended by the Daily Mail because it included things that didn’t happen at our AGM re ‘gay history’ and the history of slavery. Making this stuff up isn’t just unpleasant, it can be dangerous. And Restore Trust is a private company.
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This is getting weirder. Can anyone concerned about the alleged cancellation of Christmas just check our website for the NT Christmas events 'calendar'. I suppose the upside is that in 2017 when we were accused of cancelling Easter we had a bumper year for Easter egg hunts.
'Across the world Christian's are persecuted... Why wouldn't you include Christmas? Lots of people from other religions would be staggered that Christian festivals aren't on there!'
Graham Nicholls discusses Christmas and Easter being excluded from National Trust’s calendar.
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This is not true. We are seeking a correction. The Charity Commission Chair's annual speech made no mention of the National Trust or the other charities who spoke up to defend our nature protection laws. ' via
@MailOnline
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Ex-Director of Restore Trust, now full time at the Legatum Institute, argues Government ‘should have done more to put a stop to’ National Trust work she disagrees with. The National Trust is an independent charity regulated by the Charity Commission. This is important.
Yesterday, the Leader of the Opposition defended the National Trust against criticism at the Civil Society Summit in London.
Legatum Institute's Zewditu Gebreyohanes argues that the Trust is departing from its statutory mission to preserve British history, heritage and beauty.
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The Press Gazette says national daily newspapers now sell fewer than 6m between them. As we have almost 6m members, isn't it time the National Trust magazine featured highly on the Today Programme and led the broadcast news agenda? Imagine the effect on the national mood.
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This headline. I had an extremely sick baby then a 6-year-old with leukaemia. 5 years of intensive hospital treatment (thank you, all you lovely tax payers) and I never encountered a single ‘jobsworth’ who needed to be ‘ruthlessly culled’. Someone has to do the admin.
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The wait is over. 98% of GB news readers say the National Trust has ‘gone woke’. This is in response to a report about the National Trust by the think tank that’s funded by the funders of…GB News.
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New accessible crockery now available at National Trust cafés and tearooms. Well done colleagues, always improving the everyday things.
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On Saturday the Daily Telegraph ran an interview with the Director of ‘Restore Trust’ claiming that the National Trust ‘sacked 1,700 curators’ at the start of covid. The number of curator redundancies was 8.
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National Trust AGM today. We are told there has been record voter turnout. Results late afternoon. Thank you to everyone who took part. Our institutions need public support. Once again I'm reminded of some of the people who made this one, a long time ago 👇
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National Trust members have spoken, rejecting an anti-Pride motion at our AGM. The National Trust is for everyone, for ever.
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The National Trust is far from in trouble. By the end of 2023 independent research found it is the most trusted UK institution after the NHS, also the most searched-for charity and charity with the highest social score. Record year for donations too. Thanks everyone.
This is why
@nationaltrust
is in trouble. You champion competence first and then ensure that your processes are diverse and equal. The only link is if you always look in the same place to get to pick from the same selection.....but that's not what Celia means
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I’ve been lobbied quite hard to announce today that the National Trust is planning to acquire the Daily Telegraph and turn it into a historic attraction. But a lot can go wrong with corporate April Fools stuff, so I won’t.
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Today
@nationaltrust
announced that new trees are growing from seeds rescued at Sycamore Gap. The BBC’s made some lovely telly at our plant conservation centre but this little film by one of our team made me cry. Would love to credit them if I had their name.
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In praise of Surestart. Among other things our local centre got 1st son a play therapy package for family trauma when 2nd son was born 14 weeks early. And same for 2nd son soon after, when 1st son got leukaemia. Those people saved our souls again & again. Brilliant initiative.
I walked into Surestart Dorchester 4 days after my 1st husband left me & our 6 mth old baby. I was broken but a dedicated caseworker supported me for 2 yrs until I was OK to cope. Where is that level of care now? 💔
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If you’re feeling worried about the state of the world today, remember the National Trust has had bats test out the new roof tiles before installing them at a Tudor manor.
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Reported in the Times today: trust in the National Trust has gone up 7 points in a year and it’s among the most trusted British Institutions. Despite recent organised campaigning and criticism it ‘appears to have the public on its side.’
@HackBlackburn
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The National Trust is respected in the UK and around the world. It doesn’t need anything knocking into it. Voting opens today for Council and AGM resolutions. It takes two minutes pls share
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Yes we’re the sort of communists who hate their country so much they invite it in for lemon drizzle cake and a poke around its fabulous shared inheritance every day of the week.
"How to stop the general public hating you for being communists and hating your country: A guide"
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Real problems arise for institutions when big broadcasters then use inaccurate Telegraph articles as primary source without fact-checking. Comms people, watch for this. I’ve had to kindly request the binning of a major political package on BBCR4 Today, created entirely this way.
The way it works is this: The Telegraph has an establishment figure write an opinion piece. Because it’s an opinion piece they don’t have to fact check any claims with our press office. So inaccurate claims get printed. Then the article’s used as a primary source by other papers.
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Normal service resumed in today’s Telegraph.
There are no Telegraph articles today about what’s wrong with the National Trust. This doesn’t happen on a weekend in the run up to our AGM. I had to google to check my press cuttings aren’t on the blink.
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I just learned George Bernard Shaw called his writer’s hut ‘London’ so his maid could truthfully say ‘I’m afraid he’s in London’ to would-be interruptors. Am going to name the box room where I work in my London home ‘Swindon’, so husband can similarly ward off my kids.
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‘Charities must avoid being dragged into political culture wars’, says a headline in today’s Daily Telegraph. A thousand charity press officers sigh softly at the irony - and sheer nerve.
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The Daily Telegraph has today published corrections to another inaccurate article about the National Trust. 18 days after it published the original article, and with far less prominence. Meanwhile it was reported onward in a number of other titles.
I’m waiting for corrections & an apology for this article. In it Sir William has repeated a claim the Telegraph has had to correct before. It printed the very same wrong claim when it was made by Lord Sumption - correcting it days later. Meanwhile the story gets reported onward.
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Always feel a bit trolled when the Telegraph uses this pic of me. I’m a woman who is sinfully proud of her cardigan collection and this mustard yellow one was an inferior lockdown emergency purchase. Proudly wearing the NT rainbow lanyard though 🌈 🌈
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There's so much that needs people's attention on social media today. But a small, important thing for UK charities & 'wokeness': The Telegraph has apologised to the National Trust & English Heritage. Last week it published a mendacious headline that broke IPSO’s Editors’ Code 1/4
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Academics and journalists in the UK, US and Europe are increasingly interested in attacks on the National Trust and other UK institutions. Sadly the attention is warranted, and needed. Charlie is Media Professor at the LSE.
The National Trust are running one of the best communications strategies I've ever seen to counter an Astro-turf far right assault - ethical PR courses will use this to teach
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Sudbury Hall isn’t a children’s playground. It remains a historic house with interpretation and programming for children. A fifth of National Trust members are children. A fifth of the general population we serve are children.
Do you think the 17th-century Sudbury Hall should be a children's playground with historic furniture cleared out of the way, or an historic house furnished as when the family lived there on display to the public?
Poll below.
#sudburyhall
#nationaltrust
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Stand by for the National Trust's Coleen Rooney moment. It's a Wagatha Christie-style discovery, but for scones, and it's big.
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Campaigners claim the National Trust needs to be ‘returned to its real mission.’ Meanwhile the Trust has again broken its records for fundraising & conservation investment. It’s an enduring national success story, thanks to millions of members, donors & volunteers.
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The National Trust was just described on
@BBCRadio4
by
@DrMatthewSweet
as ‘dark forces bent on improving our coastal pathways and contextualising tapestries’. Bring me my teatowel cape and fine porcelain Darth Vader helmet. The time for battle is on us.
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For info- the ad that invited people to join the National Trust & ‘sign up’ at the website of RT2021Ltd (‘Restore Trust’), has been deleted. Thanks for the alerts, concern & community notes. The National Trust has never asked anyone to give their data to this private company.
NB this is NOT an advertisement for the National Trust. It has nothing to do with the charity and we have not asked anyone to give their details to this company.
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Its full title is the National Trust for Places of Historic Interest and Natural Beauty. There’s no greater threat to either than climate change. Regardless of anyone deciding climate is now a political issue - it’s happening anyway.
@CeliaRichards0n
It’s the National Trust, not the Nature Trust. Their job is to preserve and protect specific historic sites in the UK, not to play politics whether it be around climate change or anything else. You’d think they already have learnt their lesson on this.
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This Telegraph headline is inaccurate and is not supported by the article beneath it. I have complained to the Editor. It is not fair to target charity staff in this way.
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Stewart Lee worrying in today’s Observer that the NT will be overwhelmed by campaigners. But
@PrivateEyeNews
called Restore Trust ‘the Wile E Coyote of the culture wars’ and I believe
@nationaltrust
has the speed of Road Runner and wit of Buggs Bunny. So, meep meep.
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Ok, I’ll explain. They’re woke scones. They’re scones that secretly virtue-signal. They’re scones but they’re also a betrayal of our British heritage. They are unchanged, yet somehow everything about them has changed. Do you get it now?
@CeliaRichards0n
What is this bollox, people complaining about scones? With all the problems in Britain and the world? Absolutely psychotic.
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‘Those in the middle of the debate have urged a need for calm and restraint on all sides,’ says Tatler. But today the Daily Mail doubles down, accusing the National Trust of adapting its recipes to suit a minority. I’m ready to tear a teatowel in two.
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The great AS Byatt has died. She wrote this, inspired by King Lear, about her little boy, who was killed by a drunk driver. I first saw it when my own yellow-haired little boy had cancer. Few writers can reach you when you are feeling unreachable. She was extraordinary.
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This is exactly the point. The ad I shared is NOT an ad for joining the National Trust, it is an ad asking people to ‘sign up’ ie. give their details to a private company that is nothing to do with the National Trust, though it uses the charity’s images and NT in its handle.
Where the Director of Communications of the National Trust advises people not to join the National Trust.
Have to protect the NGO fiefdom for the right sort of people...
@nationaltrust
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“Look what’s happened to our great universities, the BBC, the National Trust”. The author calls for the Garrick Club to keep its ban on female members. Ladies, the National Trust is always delighted to have new members, and we have better chesterfields.
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The Telegraph is now quoting a staff member at the offshore-funded think tank Legatum Institute to stand up a National Trust story. Apparently they’re a spokesperson for ‘grass roots’ group Restore Trust. It’s not very grass roots to be funded from Dubai.
The National Trust ended commercial hire arrangements on some land in Derbyshire and made it available to the local community for free. The Telegraph first asked ‘is this a rewilding project?’ Answer: no. Now it’s a Restore Trust story.
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THIS TREE STUMP IS STILL ALIVE.
So there’s that.
You can guess where this sign is.
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Wish this wasn’t news. 93% of the UK is state educated
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No more celebratory dunks in the river for winning boat race crews, due to e-coli. “Instead the Oxford and Cambridge crews will be encouraged to wash themselves down at a dedicated cleansing station at the finish.” Festive.
#sewagecrisis
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Not many communications directors have to deal with offshore-funded actors campaigning for political interference in the independent institutions they represent, John.
Effective communications directors let the message do the talking. Others, meanwhile...
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A reminder of what we saw this week. The National Trust is 129 years old and one of our most trusted institutions. People will go out of their way to defend its independence and its founding purpose, which is to benefit the whole nation.
The National Trust regrettably dislikes our nation.
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GB News claims the National Trust ‘holds our heritage in contempt’, over
#wokesconegate
. But margarine (which we’ve used in scones for decades) has been part of UK heritage since at least WW2. And am I alone in remembering Bruce Forsyth’s Stork SB challenge? Classic heritage TV!
Ben Habib/GBnews are outraged that the National Trust is only selling vegan scones. 🤣
"The National Trust is famously woke... they came out pro-BLM.... they hold the heritage of United Kingdom in contempt."
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As always, I’m getting quite a few insults from anonymised accounts that only seem to exist for such purposes. The climate ones are different from but adjacent to the ones that exist to pop up & say they’re cancelling their membership of organisations that do anything inclusive.
The flooding pictures are coming in from our property teams. It’s extraordinary that critics say the National Trust shouldn’t campaign on climate change and we should stick to our ‘true purpose’. Caring for places like this is what we do; fire and floods destroy them.
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Come on in Pauline. You’re very welcome. Woke scones for all new joiners.
@CeliaRichards0n
I’m soooo sick of this nonsense It’s actually made my decision for me I’m going to join the National Trust 👍
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Under appreciated tweet. For anyone born after 1975 and/or not following the scone wars, it’s about margarine.
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I’ve just been informed that Greggs’ glazed ring doughnut is ‘suitable for vegans’. When is Restore Trust going to break its silence on this issue?
At 12.35 I’ll be on Radio 5 live explaining how to secretly virtue signal using an unchanged but now apparently woke scone recipe. Happy Easter.
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“This tells you all you need to know about the obsessive campaigns against the National Trust run by opaquely-funded rightwing thinktanks and – in particular, how much they are rooted in reality.” Absolutely that,
@RowanMoore
, Observer.
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One of the aims of manufactured ‘woke rows’ is to undermine institutions and their influence. But independent research consistently shows public trust in
@nationaltrust
is very high.
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"Restore Trust's director explains she is leaving to focus on her position at the Legatum Institute, a right-wing thinktank based in London...The Legatum Group, which part-funds Gebreyohanes's employer, is a major shareholder in right-wing broadcaster GB News."
News: “Zewditu Gebreyohanes, the Director of Restore Trust, is stepping down. The decision follows the National Trust’s AGM, held over the weekend, in which three councillors and two resolutions put forward by Restore Trust were rejected by members.”
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“The encroachment of the National Trust into political areas is disheartening” said private company Restore Trust on Instagram, after it ran these paid ads on Facebook. Recent coverage inc
@BBCr4today
has failed to challenge its claims. 5 days left to vote
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Here is the Telegraph’s correction of its divisive ‘charities say countryside is racist’ story from last week. As always, the correction is very small. The story was repeated and amplified by other papers and broadcasters. Some of the racist responses have been vile.
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