Merkle | Cardinal Path
@CardinalPath
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Cardinal Path is a premier digital data analytics firm that works with the world's leading brands to create, implement and action advanced analytics.
Joined February 2011
Stay up-to-date on the latest #HIPAA guidance and its implications for digital analytics. Check out @Merkle | Cardinal Path's blog by Nick Iyengar:
cardinalpath.com
Health privacy laws can impact your web analytics. Learn how to make your analytics HIPAA compliant while keeping it valuable for your business.
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Want to opt out of automatic migration to #GA4? You'll have until February 28th. Find out more in this @Merkle | Cardinal Path blog by Nicky Yuen:
cardinalpath.com
Some Universal Analytics users have the option to auto-migrate to GA4. Learn who’s eligible and how to decide whether to auto-migrate your UA properties.
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It's confirmed - #GoogleOptimize will be sunset on Sept. 30 of this year. Read Anthony Mills' @Merkle | Cardinal Path blog for what's next:
cardinalpath.com
Google will sunset Optimize in September 2023. Learn what to expect and how to move forward with A/B testing in the Google stack.
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How did @redcrosscanada seamlessly move from #UA to #GA4? Learn how @Merkle | Cardinal Path helped them become an early adopter with 1:1 implementation:
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#BounceRate has varying definitions across #GA4 & #UA. Learn more in the @Merkle | Cardinal Path blog by Svetla Nikolova:
cardinalpath.com
There are key differences in bounce rate between GA4 and Universal Analytics. Learn the details of those nuances and how they can impact reporting.
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How has #DDA changed from #UniversalAnalytics to #GA4? Find out in this @Merkle | Cardinal Path blog by Josh Jordan:
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What is digital #inhousing for brands? Get started with the Cardinal Path | @Merkle blog by Melissa Peterson:
cardinalpath.com
In-housing aspects of digital marketing can be the right move for some brands. Read on for tips and considerations for getting started.
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Take targeting even further with #GA4 #PredictiveAudiences. Read the @Merkle | Cardinal Path blog for #segmentation tips:
cardinalpath.com
Predictive audiences in GA4 use the power of machine learning to analyze likely behavior, not just actual behavior. Learn how to take advantage of this feature.
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What is #ConsentMode? Learn how to collect the data you need with #GA4 while respecting your users with this @CardinalPath | Cardinal Path blog:
cardinalpath.com
Balancing data-driven decisioning with user consent choices and privacy can be tricky. Learn how Google’s Consent Mode makes it easier in GA4.
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Have you completed the #GA4 360 migration yet? Nick Iyengar walks you through @Google's delayed #UniversalAnalytics 360 deprecation in this @Merkle | Cardinal Path blog:
cardinalpath.com
Google is delaying Universal Analytics 360 deprecation to July 2024. Learn why you should continue to forge ahead with transitioning to GA4 now.
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How has #GA4 made improvements over Universal Analytics? @Merkle | Cardinal Path's Moe Elshabrawy shares: https://t.co/jTyML0nFZZ
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How does #GA4 @Google Signals address cross-device tracking? Michael Zoeller walks you through it in this @Merkle | Cardinal Path blog:
cardinalpath.com
Google Signals in GA4 helps solve for cross-device tracking. Learn about this Google Analytics feature powering identity resolution and better measurement.
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What are 4 key changes in #GA4? In this episode of the #InsideJobCXPodcast, @Merkle Alex Langshur explores #firstpartydata collection, and gaining insight on both customers and prospects: https://t.co/oh8nHr8F94
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How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: https://t.co/7SbwgECWPJ
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How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: https://t.co/7SbwgECWPJ
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