Carabiner Communications
@CarabinerComms
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We help drive B2B sales with the right mix of marketing, PR, content and lead generation. Visit our blog at https://t.co/5LebbACvat.
Atlanta, GA
Joined August 2012
We like to stay up-to-date with the latest B2B marketing insights, such as this @Forbes article that breaks down what separates true B2B thought leadership from mere noise. Read it here: . #B2BMarketing #ThoughtLeadership.
forbes.com
What’s the best type of B2B thought leadership content? Learn why framing, originality, and format fit matter more than ever.
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⏰ Summer slowdown? Not for savvy B2B marketers. Now’s the perfect time to tackle the marketing to-dos that often get pushed aside in busier months. Learn which marketing chores can help you get ahead before fall hits. . #B2BMarketing #MarketingTips.
carabinercomms.com
For B2B marketers, summer months bring a natural slowdown. See 6 high-impact marketing activities to do now that'll lead to a successful fall.
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Supply chains aren’t just evolving — they’re transforming. In a @SCBrain article, our client Amit Patel reveals how digital transformation is reshaping the future of supply chain management. 👁️🗨️ Learn More: #SupplyChainInnovation #DigitalTransformation.
supplychainbrain.com
To achieve digital transformation, supply chains must look beyond traditional methods to new technologies that can streamline operations, reduce costs and enhance customer satisfaction.
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Think your #B2BMarketing content needs to win over only one decision-maker? . The 2025 Edelman‑LinkedIn B2B #ThoughtLeadership Impact Report confirms that “hidden buyers” are increasingly defining whether deals close or stall. 👁️🗨️ Learn More:
edelman.com
In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader group of internal influencers: “hidden buyers.”
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🎙️ Every podcast, panel discussion, and LinkedIn Live event is an opportunity to share your business’s story. #MediaTraining equips you to present yourself confidently, credibly, and consistently at all times. Why media training matters: . #PRStrategy
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💌 Have you subscribed yet? Our Connector newsletter is where we break down the latest trends, tools, and strategic insights shaping the B2B marketing landscape. Don’t miss out — subscribe and catch up on past editions: #B2BMarketing #LinkedInNewsletter
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✍️ As storytellers and media strategists, knowing how journalists work is non-negotiable. That’s why @muckrack's State of Journalism report is a must-read. Find out what’s happening in newsrooms and inboxes right now: #MediaRelations #JournalismTrends.
muckrack.com
Fresh insights from 1,500+ journalists on how they work, what drives their coverage, and how PR pros can break through.
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🧡 More B2B brands are tapping into #Substack as a way to build a direct line to their audience rather than relying on algorithm-controlled platforms. Find out why Substack is gaining traction for #B2BMarketing and #ThoughtLeadership 👉
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🐕 Meet Maddie, Carabiner’s July #PetOfTheMonth! . Our curly-haired colleague is a spirited standard poodle who celebrated the July 4th weekend soaking up sunshine with her BFF @leslie_tentler, our VP of Content 🐾. #B2BwithHeart #WorkLifeBalance
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#B2BMarketers: Your tech stack deserves a refresh! . These 9 #MarTech tools can help simplify your life, whether you need to optimize workflows, automate repetitive tasks, or make smarter decisions faster. Our favorite time-saving #MarketingTools ➡️
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🥳 Help us welcome @ReadeMilner to the Carabiner team! Reade joins us with a sharp marketing mind and a passion for client success. He’s already diving into work with our clients and partnering with @peterbaron on new business development efforts. Welcome, Reade 👋
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📹 What does it 𝙧𝙚𝙖𝙡𝙡𝙮 take to build effective video content for B2B brands? . Check out a #BehindTheScenes look at our proven, budget-friendly process that simplifies video production and amplifies results. ▶️ #B2BMarketing #VideoMarketing
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#FridayFun, our president, Dana Cogan, traded campaign briefs for sea breezes on a celebratory cruise with 20 family members and friends. Best moment? Watching jumbo jets at St. Maarten's famous Maho Beach. Marketing may take precision, but so do those landings 🛬 . #B2BLife
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🤔 Is #Substack your next #B2BMarketing power move? . With the ability to support long-form content, direct-to-inbox reach, and subscriber ownership, it’s a smart way to share expertise and establish #ThoughtLeadership with your audiences.
carabinercomms.com
Substack has evolved into a widespread publishing tool. Learn why it's important for B2Bs and get tips on how to use it effectively.
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📢 We’re back at it with another issue of our Connector newsletter, packed with #B2BMarketingTips and essentials. From tools to tactics, we’re sharing what works, including #MarTech tools, Substack, Media Training, and more. Grab your ☕ and dig in →
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#MediaTraining isn’t just for PR crises. Today’s #B2Bprofessionals need to communicate clearly, confidently, and on message all the time. Learn who needs media training (hint: it’s not just execs) and why it matters more than ever 👉
carabinercomms.com
Media training is becoming necessary beyond times of a company's PR crisis; learn when it's now a vital tool for all professionals.
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This Independence Day, we celebrate the freedom to collaborate, grow, and create impact with our incredible clients, partners, and team members. Wishing you a safe and inspiring 4th of July!. #IndependenceDay #B2BMarketing #MarketingAgency #ClientAppreciation #Gratitude
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⚠️ Fraud’s not what it used to be—and our client @IDology is breaking down the reasons why. This article in @BiometricUpdate by GBG Senior Product Manager Bess Farrell dives into 5 ways fraud is evolving fast in 2025 👉 . #FraudPrevention #Cybersecurity.
biometricupdate.com
Our online spaces are changing. Fast. Web and app traffic is surging, online retail is a resounding success, and digital payments are becoming the norm.
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🧰 B2B marketers have a lot on their plates, but using the right #MarTech tools can help lighten the load. Check out our team-tested list of the top 9 tools that’ll help you save time and achieve better results: #MarketingTools #MarketingTechStack.
carabinercomms.com
B2B Marketers wear a lot of hats these days-get our list of the top team-tested tools that can make your job easier.
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