In this new landscape, adaptability isn’t optional - it’s survival. The brands that pivot now will be the ones leading tomorrow. [7/7].

• Paid editorial: Sponsored content and strategic placements ensure visibility. • Earned media: High-value thought leadership and authentic reviews still matter—and they’re increasingly feeding AI-driven summaries. [6/7].

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What That Means for Your PR Strategy: Earned media alone won’t cut it. We’re advising clients to lean into a hybrid strategy that prioritizes:. • Owned media: Your website, blog, newsletter, social media. If you control it, no one can take it away. [5/7].

2. GEO is outpacing SEO. Generative Engine Optimization is now reshaping search. Referral traffic from traditional search engines is plummeting for many businesses. [4/7].

That’s not just a shift. That’s a collapse. And it demands a serious rethink of how PR works. What’s Changed:.1. Journalists are stretched thinner than ever. With fewer reporters covering more beats, getting coverage is harder and requires precision and good relationships. [3/7].

Ziff Davis just laid off 23 employees. That number might seem small until you look at the bigger picture. According to The Wrap:. "Between 2021 and 2022, there were 7,735 media job cuts. Between 2023 and 2024, that number surged 368% to 36,206." [2/7].

The Media Landscape Is Collapsing Faster Than Most Brands Realize. If your PR strategy hasn’t evolved, it’s already behind. [1/7].

Avoid these 3 common comms writing mistakes: by @allisonlcarter for @PRDaily.

Are your thought leaders stuck in an ivory tower? Get these tips for making their content more relatable and engaging: #contentmarketing #comms.

I explore this more in my latest blog post: [6/6].

That can make it harder to build relationships that are truly meaningful. In this new landscape, growing authentic, high-quality connections requires a different strategy. [5/6].

The same tools that make global connection possible also create more noise: more messages, more content, more surface-level interactions. [4/6].

You no longer need to hop on a plane to connect with customers, prospects or remote colleagues. But there’s a catch. [3/6].

Digital platforms have transformed how we network, offering unprecedented reach that breaks down geographic, social and economic barriers. [2/6].

Think digital networking is easier? Think again. More tools 🛠️, more reach 🚀 – AND more noise🌪️. [1/6]

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Happy World Wide Web Day! 🌐.Here's to the invention that gave us search engines, memes, cat videos and a million open tabs we'll never close.

Make sure the right message is heard by the right people. Read this post for practical tips: #PR #digitalmarketing #contentstrategy.

GenAI companies have a small window to define their category and dominate the mental shortlist. The brands that win will be the ones buyers remember. [5/5].

👉 Earn trust with transparency. Be open about model training, data use and limitations. 👉 Invest in thought leadership. Show you understand the space, not just sell in it. 👉 Focus on the buyer, not the hype. Talk about outcomes, not just capabilities. [4/5].