Capture Higher Ed
@CaptureHigherEd
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Capture Higher Ed is a leading enrollment management and marketing firm that helps institutions make personalized, data-driven, timely and measured connections.
Louisville, KY
Joined October 2013
✈️ Headed to #SlateSummit in Vegas? Come say hi to the Capture Higher Ed team at booth #19 in Caesars Forum!. Need some reading for your flight? Check out our latest blogs on Slate + Capture.👇.
capturehighered.com
The question for many institutions isn't just how to use Slate, it’s how to maximize it. Here’s the answer.
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Why are so many institutions still approaching transfer recruitment without a real plan? In our latest blog, we explore the essential questions every enrollment leader should be asking:
capturehighered.com
Colleges and universities can no longer afford to treat transfer students as an afterthought. Enrolling them requires a proactive strategy.
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Did you know Capture Higher Ed’s recruitment marketing platform can help you identify anonymous website visitors from other colleges and universities?. Read our latest blog to find out more:.
capturehighered.com
Identify website visitors from other higher ed institutions and deliver actionable transfer- or graduate-specific messaging to them.
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One thing we hear all the time: “If I’m already using Slate and Ping, why do I need Capture?” Here are six ways Capture can elevate your Slate strategy.
capturehighered.com
The question for many institutions isn't just how to use Slate, it’s how to maximize it. Here’s the answer.
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We’re excited to welcome our newest partner, Schreiner University!. With a personalized, integrated, and holistic educational approach, Schreiner prepares students for meaningful careers and purposeful lives in a rapidly changing world. Welcome to the Capture team, Mountaineers!
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Capture is headed to Las Vegas in less than a month for Slate Summit 2025! We’re joining the conversation on smarter student engagement, behavioral data, and Slate integration:
capturehighered.com
Slate Summit 2025 is right around the corner, and Capture Higher Ed is doubling down on innovation and integration in the heart of the Strip.
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We’re excited to welcome our newest partner, Rose State College! Located in Midwest City, Oklahoma, Rose State is a dynamic public community college offering more than 60 associate degree programs. Welcome aboard, Raiders!.
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Not every student follows the path you plan. Ashley didn’t — she carved her own “desire path” to enrollment. Learn how behavioral intelligence helps you understand and support journeys like hers, boosting yield and reducing melt. 🔗
capturehighered.com
Ashley applied, got accepted, and enrolled, but her desire path didn't follow a preconceived trail set out by the admissions team.
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Summer melt is a challenge that every enrollment professional knows well. As we enter the critical summer months, now is the time to take a hard look at your strategy and ask the right questions. Read the full blog here:
capturehighered.com
Here are five questions Capture Higher Ed recommends you ask when considering your university’s specific summer melt situation.
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Just back from his first NAGAP Graduate Enrollment Management Summit, Capture's Seth Reynolds said one thing was clear: graduate recruitment is evolving fast. Check out Seth's NAGAP Summit takeaways here:
capturehighered.com
Fresh off his first NAGAP Graduate Enrollment Management Summit, Seth Reynolds says the talk around graduate recruitment is evolving fast.
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When enrollment and retention are top priorities, gaps in Admissions, Financial Aid, Registrar, and Student Accounts can jeopardize institutional success. Technology alone isn't enough — you need expert support that integrates with your team and strategy.
capturehighered.com
While burnout and turnover on the admissions team isn't new, everything was heightened and exacerbated in the years since the pandemic.
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Headed to the 2025 NAGAP Summit next week? So are we!. Capture Higher Ed will be on-site and ready to talk all things graduate recruitment at Booth #208 in San Francisco. Check out our latest blog post for a preview of what we’re bringing to the table:
capturehighered.com
Capture Higher Ed is headed to next week's NAGAP Graduate Enrollment Management Summit in San Francisco! You can find us at Booth #208.
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Transfer enrollment is up 📈 — but is your strategy keeping up? Here are 3 questions every enrollment team should be asking right now 👇.#HigherEd #TransferStudents #EdLeadership #EnrollmentStrategy.
capturehighered.com
Are you leaning more heavily on transfer students? It's time to ask hard questions, move faster and refuse to leave easy wins on the table.
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Too many enrollment teams wait until the end of the cycle to evaluate what worked… and what didn’t. But the most effective strategies are built on real-time insights and continuous improvement. 👉 Read the blog:
capturehighered.com
Measuring your recruitment marketing campaigns is not a post-game activity. It's something you should do throughout the recruitment cycle.
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If you're not using UTM tracking, you might be flying blind. Capture’s latest blog breaks down how UTMs help track & optimize your efforts—no analytics degree required! 📊. Read more 👉 #HigherEd #Marketing #UTM.
capturehighered.com
UTM tracking can empower your institution’s recruitment marketing and provide valuable insights to optimize your outreach.
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🎉 Big wins for Capture Higher Ed + our amazing partners at the 40th Annual Educational Advertising Awards, our collaborative campaigns took home 14 awards. Read more: #HigherEdMarketing #AwardWinning #Collaboration #CaptureHigherEd.
capturehighered.com
Capture and its partner universities were recognized in a big way at the 40th Annual Educational Advertising Awards.
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📬 Is direct mail worth it for student recruitment? A study of 12 institutions found that targeted postcards boosted applications & visits — at just $38 per additional applicant. 🎯. Read the full breakdown here:
capturehighered.com
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it?
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We are proud to welcome our newest partner, Trevecca Nazarene University in Nashville! Founded in 1901, Trevecca is committed to holistic education, encouraging students to grow intellectually, socially, emotionally, physically, and spiritually. Welcome aboard, Trojans!
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Want to predict student enrollment? 📊 Our data shows that highly engaged website visitors are far more likely to apply & deposit. See the full analysis 👇. #HigherEd #EnrollmentMarketing #StudentEngagement.
capturehighered.com
Capture measures engagement for client institutions through its proprietary Capture Engagement Score (CES) and Capture Affinity Index (CAI).
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Are your emails too short to make an impact? 📧 A study of 1,660 email campaigns by Capture Higher Ed found that emails between 180-250 words drive more clicks. Dig into the data here: #HigherEd #EmailMarketing #StudentRecruitment.
capturehighered.com
A recent study of email marketing campaigns conducted by Capture on behalf of its clients found the effect of email length to be significant.
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