The award winning innovation from @solidwool encapsulates the fleece of wild upland sheep, each piece creating unique markings throughout the composite. This innovation in wool utilises the wool where the demand has declined over the years & supports British farms. 📸 @solidwool

Beautiful nights & mornings in Australia 🌄🌅.100% NATURAL - Wool grows naturally on sheep, it is a keratin protein fibre, similar to human hair, is 100% natural & not man-made. Like us sheep need regular 'haircuts' for welfare & comfort. 📸 IG deniseannebuchanan - Wagga Wagga

Tennis uses balls with wool in the outer cloth. Did you know wool is used for durability, consistency, good bounce & moisture control, so important with the changes in humidity & weather. Wool has been used since the 1900's, another amazing use for wool 🎾 🐏 #ChooseWool

Beautiful breed-specific wool yarns for knitting and crocheting from @blackeryarns made exclusively from British sheep, all spun under one roof in Cornwall, sold in the UK and Internationally to spread the message of crafting with 'real wool' 🧶 🐏 . 📸 Stephen Keighley

The Jacob sheep breed is iconic - piebald, black/grey combined with white patches & has 2 or 4 horns. Unusual by nature it is a British sheep with long heritage & supported to save the breed by the Jacob Sheep Society. 🐏 IG stonecroft_sugarloaf_jacobs.📸 IG theagriphotographer

The combination of the innovation of @Nike shoes with the heritage of @harristweedheb cloth creates the Limited Edition Dunk Low Collection. Each pair features handwoven Harris Tweed®, created in the homes of local weavers from across the island of Lewis & Harris. 📸 @nike

Wool carpets naturally clean the air in your home! By trapping dust, pollen, & other allergens, and also absorbing harmful VOCs from everyday household products, helping create a healthier living space. A wool carpet continues to purify the air for up to 30 years! #ShaunLovesWool

🌊 There’s no wool in the sea!.Wool doesn’t pollute our oceans with harmful microfibres — it’s 100% natural and biodegrades in just a few months.Even tiny fibres released during washing break down long before they reach marine life.

Did you know that wool's natural insulating properties keep you warm in the winter and cool in the summer? . Making it the perfect material all year round 🤍✨. 📸 @wisewoolnz

A relaxing long weekend for all, except farmers who work 24//7, each and every day. We should all support farmers who in turn support the land and its regeneration. Without animals grazing, the land it would become barren with poor vegetation regrowth 🌿🌱. 📸 FB Tending Dogs

Growers, researchers, statisticians & marketeers of the wool world flocked together this week at the ITWO Conference. With in-depth series of presentations & discussions about everything wool, the planet, issues, innovation & the future for wool. For more

Wool provides a natural level of UV protection, which is much higher than most synthetic fibres & cotton. Protecting sheep against the elements as it absorbs UV radiation providing protection from the sun, making it a good choice for a wide range of outdoor activities 🐏 ☀️ 👏

Wool is 100% natural. It is not man-made and grows on sheep 🤍🐑. 📸 @mattarmett

Lambing season is coming to the end on most farms in the UK, but life always remains busy for farmers 24/7, every day for 52 weeks of the year. Shout out to the farmers 👏 & wishing the rest of us a relaxing long Bank Holiday weekend. 😍 🐏 & 📸 IG davies207 photographer & farmer

This Earth Day, we honour not just the fibre, but the people behind it — growers/farmers, makers, innovators - working every day for a cleaner, kinder, and more circular future. 🌍🌱🐑. 📸 @georgie.mann.photos 🐑🐑

Woolly Jumper 🐑🐑🐑.Lambing is in full swing, lots of happy leaping lambs in the fields across the country. The lambs born outside are kept warm by their woolly fleece, as the fibres trap air between them & create an insulated personal microclimate. 📸 IG peopleofthepeak

Sheep > lawnmowers?.In the 1920s–30s, London used flocks to graze parks—like these 600 sheep on Piccadilly in 1931. A greener, fluffier way to mow the grass!.⁠.📸 @gettyarchive | #GettyImages #SheepTraffic #HistorySnapshot

Wool runs on grass! Sheep need sunshine, air, water & grass to survive, along with the care & nurturing of the farmer & his team. Family hill farming in NZ with the amazing scenic views, that bring with it the difficulties of working the sheep and the land. 📸 ©️ IG ruatea_farm

Bluefaced Leicester wool, a 🐏 breed native to Britain providing the finest micron and lustrous handle wool in the country. It is uniquely processed for Herd Knitwear using only organic detergents and water, making gorgeously soft yarn and knitwear.

Nature’s wonder fibre - WOOL. When left in soil, wool biodegrades naturally in just a few months, returning nutrients to the earth, while oil-based synthetic fibres can take hundreds of years to break down - if in fact they ever do! 🌱 🐏 ♻️. 📸 IG bogo_merinos