
Calvin Santos
@Calvzz_santos
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I help coaches by building backend systems that turn past clients into $5–15K/mo MRR. Coaches w/ 50+ clients DM “backend” to scale quietly.
Book a call with me👉🏽
Joined April 2025
The hardest lesson I’ve learned this year: nobody is coming to save you. On my 24th birthday, I ran 24km. Alone. No music pushing me forward, nobody waiting at the finish line. Just the loud silence in my head. 5km: I started questioning myself 12km: each step felt
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coaches think growth = new clients. the reality is growth = clients who stay, pay, and refer. (acquisition is the starting line, retention is the finish line)
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my client workflow runs in phases: 1. audit past clients → find the money you left behind 2. build community + launch next offer → give them a reason to buy again 3. maintain systems → keep cash flowing without burning out simple. repeatable. effective.
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retention is gravity without it everything you build floats away
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life feels like a video game. if it’s not challenging, it’s boring. the beauty of games? you only improve by facing harder levels. the beauty of life? (same rule applies) sometimes you lose. that’s fine losing teaches. but i want to play so hard that losing isn’t an option…
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Are you the coach who thinks they need more leads? But more leads = more churn if your backend is broken. Fix retention, and every new client is worth 2–3x more. (that’s the system that scales)
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Retention is a sponge. Without it, every drop of effort leaks out. With it, every drop compounds.
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5 beliefs keeping coaches broke (even when they have clients): 1. More clients = more money 2. Retention “just happens” 3. Backend offers are an afterthought 4. Funnels > fixing delivery 5. Past clients don’t matter Shift these and your revenue doubles. My sprint shows you
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there’s something about prions that intrigue me, hmmm i believe with the right technology and research it could be used as a form of treatment
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are you the coach leaving money on the table? (it’s not more leads…. it’s your past clients) my sprint helps you spot the leaks and turn past buyers into repeat ones. no funnels. no fluff. just fast backend cash. dm “System” to start. only 4 spots left.
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trying to do everything every day is the fastest way to do nothing well. (i learnt that the hard way) some days should be A. other days should be B.
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another day aiming to get 20 rejections let’s see if I’ll win this time
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what I learned yesterday is if you want clients to stay, don’t wait till the end of your offer to show them what’s next. introduce it halfway through when they’re winning so continuing feels seamless.
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college isn’t useless. it just stopped being enough. the internet teaches you skills. but college teaches you how to think.
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(Living your dream doesn’t feel like living your dream) I’m studying medicine, chasing the path of becoming a neurosurgeon or cardiac surgeon. At the same time, I’m building systems for coaches because they are the people who multiply impact. Helping one patient matters but
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How to stop clients from disappearing after Point B (and increase lifetime value by 20–30%) Most coaches run the same cycle: - Bring in a client - Deliver Point A → Point B - Celebrate the “transformation” - Watch them disappear That’s the silent killer of MRR. Retention
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When I was training for my 24km run, I realized something: Most people stop the second they hit their “goal.” They run the distance once, post the picture, then quit. (that’s exactly what happens in most coaching programs) Clients go from Point A → Point B, they hit the
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Most coaches I talk to lose 50–70% of their clients the moment the program ends. Example: Coach runs a 12-week program → charges $2,500. 10 clients = $25,000. But at the end, 9 leave. Now imagine keeping even half of them in a $100/month community or challenge for 6 months.
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