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CaliberMind

@calibermind

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GTM Intelligence Platform known for best-in-class enterprise attribution that helps GTM teams drive smarter investments #B2BMarketing #RevOps #MOps #SalesOps

Houston, TX
Joined April 2015
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@calibermind
CaliberMind
9 days
Download Marketing Means Business: Marketingโ€™s Relationship with Data to build a data and tech stack universe that works for you, not against you in 2026. ๐Ÿ’ช ๐†๐ž๐ญ ๐ญ๐ก๐ž ๐†๐ฎ๐ข๐๐ž: https://t.co/ZHdZTfDslJ
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@calibermind
CaliberMind
10 days
New Year, New Me...aningful thought leadership on Hitchhiker's' Guide to Marketing Analytics! If building a thought leadership program is one of your resolutions, this one's for you. Register to attend 1/14 at 1 PM ET โžก๏ธ https://t.co/O8Qz5qrTgh
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@calibermind
CaliberMind
13 days
It's 2026... Let's stop pulling marketing and sales goals from thin air. ๐ŸŽฉ๐Ÿ‡ If you want to set realisitc goals that give every member of your team a meaningful north star, check out the 2026 Marketing Budget Playbook by Nadia Davis. In it you'll learn how to build a plan
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@calibermind
CaliberMind
17 days
ICYMI: Scott Brinker shared what he sees in store for martech in 2026 on Hitchhiker's Guide to Marketing Analytics The good news: he predicts a Marketing Ops golden ageโœจ The bad news: in a growing AI-driven martech ecosystem, governed data is becoming more important than ever.
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@calibermind
CaliberMind
20 days
"Do your homework first or else you'll end up asking your software vendor if the software is doing everything you need it to. That's like asking your drug dealer if drugs are good for you..." Great insights from Frans Riemersma on Hitchhiker's Guide: https://t.co/fbGqvrkPVa
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@calibermind
CaliberMind
22 days
Wishing all our friends and colleagues a joyful holiday, a new year full of measurable wins, and plenty of R&R! Cheers, The CaliberMind Crew ๐Ÿ’š
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@calibermind
CaliberMind
23 days
You can do 2026 planning the easy way or the hard way... To do it the easy way, make a plan your leadership will *want* to say yes to. Check out a comprehensive walkthrough & writeup of 2026 planning here โžก๏ธ https://t.co/01qpsEnMrd
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@calibermind
CaliberMind
24 days
is attribution pointless? No. Is attribution *the* be-all end-all? Also no? Eric MacColl, shares his take on attribution on a recent episode of Hitchhiker's Guide to Marketing Analytics. Catch the full session + valuable free resources on demand โžก๏ธ https://t.co/eD8yNiXdKE
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@calibermind
CaliberMind
27 days
Since we just wrapped 2025's last Hitchhiker's Gide to Marketing Analytics yesterday, we thought it fitting we cap off the year with a Hitchhiker's Guide Wrapped ๐Ÿ˜Š๐ŸŒŒ Check out the on demand sessions here: https://t.co/u64ov1VwiW
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@calibermind
CaliberMind
28 days
Great insights from Frans Riemersma on Tuesday's episode of Hitchhiker's Guide to Marketing Analytics. Check out his full session, "The 2026 Marketerโ€™sโ€™ Guide to Buying Software like Your Job Depends on It" on demand: https://t.co/RnP9Qj1TzC
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@calibermind
CaliberMind
29 days
Marketing leaders are feeling the pressure to deliver more impact, fasterโ€”and to speak the language of the C-suite while doing it. TOMORROW: In the season 2 finale Hitchhikerโ€™s Guide to Marketing Analytics, Amanda Landsaw (EndeavorB2B) shares how to bridge the gap between
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@calibermind
CaliberMind
1 month
TODAY: Join us live on Hitchhiker's Guide as Frans Riemersma teaches marketers how to evaluate software in 2026. You should be buying software like your job depends on it... because it just might. ๐Ÿ˜… Register here to watch live at 1 PM ET or on demand whenever: โž
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@calibermind
CaliberMind
1 month
Demand gen campaigns get a bad rapโ€”How are you supposed to justify budget when direct conversions are the exception and not the rule? ๐Ÿ˜ฌ Enter: CaliberMind. Thanks for the review, David! ๐Ÿ’š
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@calibermind
CaliberMind
1 month
Join live Tuesday at 1 PM ET to learn how to evaluate #martech and avoid getting ripped off. ๐Ÿ’ธ Register โžก๏ธ https://t.co/ocDCUAgp3e
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@calibermind
CaliberMind
1 month
Does sales care about how many people were "reached" or had "downloads"? No. They don't. Thanks David for validating what Nadia had a sneaking suspicion of ๐Ÿ˜‚ Check out the full session on demand: https://t.co/gKZDwa8BIH
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@calibermind
CaliberMind
1 month
Great insights today from Eric MacColl on Hitchhiker's Guide to Marketing Analytics from good reminders like the quote shown to actionable frameworks. Catch the full session + valuable free resources on demand โžก๏ธ https://t.co/MIFakq09tL
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@calibermind
CaliberMind
1 month
Don't you want to have better board meetings in 2026? (Who doesn't?) ๐Ÿ’ฌ Join Hitchhiker's Guide to Marketing Analytics tomorrow at 1 PM ET Register here ๐Ÿ‘‰: https://t.co/aDIwbxVsUD
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@calibermind
CaliberMind
1 month
โ€œ๐๐จ ๐ฆ๐š๐ง ๐ข๐ฌ ๐š๐ง ๐ข๐ฌ๐ฅ๐š๐ง๐.โ€ No buyer is either. In B2B, decisions are made by groups - the messy, cross-functional, ever-changing decision maker committees. So why do so many tools leave teams stuck reporting on individual leads or static account snapshots? Whitney
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@calibermind
CaliberMind
1 month
The CaliberMind crew serving up holiday cheer in (finally) snowy CO. โ˜ƒ๏ธ We ho-ho-hope your holidays are filled with merry and bright marketing data. Here's to better social media marketing puns in the new year ahead๐Ÿฅ‚
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@calibermind
CaliberMind
1 month
Forward-thinking marketing ops pros and analysts are evolving. They're leveraging not just AI but agentic AI to handle the requests that used to keep them bogged down in tickets, so that they can act as strategic advisors. Watch on demand: https://t.co/QgDq4odl1o
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