Ops team just did the math and we've had over 1 MILLION nights slept in @CubbyBeds 🤯

Teams that celebrate together win together 😂. It’s been a fantastic year at Cubby! Huge thanks to this team.

One metric I love → “nights of sleep delivered.” If you’re mission-driven, quantify the mission and showcase it often. At company meetings, we talk to the dollars and cents because that’s what drives the business. But we always translate it into impact metrics because that’s

$400/year is the best team-building investment we make. At @CubbyBeds, we give $30/month to anyone who gets together with 3 colleagues outside of work hours (we call it 333). Every month, teammates who might never interact grab coffee, lunch, or beers. Experiences like these

@CubbyBeds The truth about "going all in": That moment is probably 2 years later than you think. Build the plane. Keep your parachute. Then jump :)

@CubbyBeds It wasn’t easy: • Didn't pay myself for 3 years • Squatted in my friend's garage But it worked. Sometimes the unsexy path is the smartest path.

@CubbyBeds Only raised $70k in angel capital. Why so little? Because I didn't need more. The further you bootstrap, the better your terms. Less equity dilution. Better investors knocking. Desperation attracts vultures. Traction attracts partners.

@CubbyBeds Built our website in a weekend. Started taking pre-orders immediately. Perfect product? → Nope Perfect timing? → Yes Revenue before perfection > Perfection without revenue.

@CubbyBeds Everyone says "quit your job and go all in!" Terrible advice. I used PTO for pitch competitions. Won 30-40 of them. Result: $500k in non-dilutive capital. Plus a $250k Colorado grant for advanced manufacturing. All while keeping my salary.

For 4 years, I had a little secret: Built @CubbyBeds at night. Worked at SendGrid during the day. My boss knew. Even signed a contract promising I wasn't building a competing email API 😂 I used my 9-5 as seed funding.

I bootstrapped Cubby Beds to $1M with 0 FTEs. Without a team or fancy office. Just me, a garage, and a dream. Here's how I did it 🧵

I thought someone had been m*rdered in my friend's garage. Blood trail from the alley, through the gate, and into the yard. My heart was racing. Do I call 911? What happened in my backyard workshop? I peeked over the fence, terrified. It was her brother butchering a deer. He

whats the best course or book for storytelling?

We have a kid who body-slams our Cubby Beds like he's in WrestleMania. His mom sent us a video. I watched this 12-year-old run full speed into the padded walls, bounce off, laugh, and do it again and again. Before the Cubby bed, the family had holes in drywall, broken

7 years ago, I had a hunch. If I combined the best features from sensory rooms, safety beds, and baby monitors, we could create a better bed for children with special needs. So I built some prototypes. Took them to autism fairs and schools, watched kids crawl in, and asked

Excited to announce our new COO, Alex Werner! He built a Cubby Bed today in 34 minutes, 9 seconds. An honorable 2nd place on the team leaderboard. Alex brings a decade of military ops from West Point, two other successful medtech startup runs, and a roll-up-your-sleeves

https://t.co/ZgHnyTbfnh

Today marks a milestone 7 years in the making. We’re the first safety bed with published clinical research! When we started @CubbyBeds , I'll never forget what one mom told me: "I haven't slept more than 3 hours straight in 5 years." Her son with autism would wake up 6-7 times

The result? His plan will be 10x better than mine. And he owned it completely.

For senior leaders, the best thing you can do is step back. Let them write their own playbook. They might see opportunities you've been too close to notice.

New approach: Week 1-2: Basics only • Meet people • Get context • Ask questions Week 3: He creates his OWN 30-60-90 day plan Then we compare notes and combine.